The beauty retailing environment continues to be dynamic, echoing the needs of a changing consumer at a rapid pace. The COVID-19 crisis is impacting how consumers shop, like never before. Prior to this world event, physical stores had been revamped with digital tools to seamlessly integrate the shopping experience both online and in-store. Will these changes be enough to help the market recover, and how can marketers and retailers address consumer needs in the meantime? In this special report, Kline explores the new playbook for beauty retailers.