Challenged by the pandemic, the professional beauty market made some of the boldest moves toward digitalization. Consumers turned to social media for education on products and at-home beauty routines. Most of the conversations centered around wellness and self-care while bringing the professional beauty experience home. Professionals increased the practice of virtual consultations to continue interacting with clients and selling throughout the shutdown. Marketers moved toward e-commerce and increased their presence online to continue selling while retail outlets were closed. While the industry was severely impacted, brands such as Olaplex, ZO Skin Health, and Revision Skincare continued to enjoy healthy growth. In this report, Kline discusses some of the biggest wins and losses in the professional beauty industry so far including: 

  • An overview of the industry’s performance with snapshots for salon hair care, professional skin care, and professional nail care 
  • Notable changes and key developments along with the fastest-growing brands  
  • Future view of the industry highlighting areas with a high impact

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