Inflation’s downcast shadow is the latest global fixation as markets fluctuate and prices soar – but how does this affect the beauty and personal care industry? We’ve all heard beauty is recession-proof, but does the data follow the maxim?
NielsenIQ examines how the current economy affects the beauty and personal care shopper. If prices were to rise over the next six months, 38% of shoppers said they would buy less beauty and personal care–showing that past pricing and promotional strategies may not be relevant in today’s climate. Read on to learn how brands and retailers are affected by market pressures.
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