With so many economic and political events currently playing out on the global stage, it’s a turbulent time for all consumer goods industries, including Beauty and Personal Care. The beauty industry finds itself with challenges ahead, such as increasing inflation across most consumer categories, placing pressure on household spending dynamics. However, there are also many bright spots and opportunities for optimism, such as the ongoing growth of the clean and green beauty movement and new ways to market products to new audiences via social media. NielsenIQ‘s latest report covers the impact of inflation on the beauty industry, the evolution of skin care and cosmetics, expectations for the holiday period, and so much more.
Click here to read the report.