In this special report, Social Standards analyzed 48 million social posts within the beauty vertical to identify products, services and ingredients that have been rising in social conversations over the last 3 months with continued growth month-over-month. Notably, trends for 2019 seem to be shifting to skin care treatments, a new set of natural ingredients, and a consumer desire for brands to mirror their own values, such as environmental friendliness or “clean” ingredients.

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