DIY gained attention in spring of 2020 with the first wave of COVID-19 in the United States. Pandemic-related stay-at-home orders prevented consumers from accessing routine on-premise services, and thus contributed to a heavier reliance on products that previously served a supplementary function in between appointments, or inspired at-home experimentation among consumers with extra time on their hands.

But have these initial adaptations resulted in lingering habits six to nine months later? The following report investigates consumer DIY conversations in their Beauty and Hair Care routines to uncover some of the detectable changes influenced by pandemic restrictions.

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