While the past year of lockdown has at times felt stagnant and dull, it has also been a year of creativity and exploration. From whipped coffee to mullets, consumers have shown interest in actively participating in the trends. As visuals become more important with online behaviors across social media platforms, the general trend of “aesthetics” is gaining strong traction with consumers, according to a new report from Spate.
Many new aesthetic trends started gaining popularity in Spring 2020, and have managed to sustain the overall increase in search volume through 2021. In this special report, Spate explores these top trending aesthetics to identify consumer aspirations, and enable them to reach their goals by providing them with relevant content, products, and inspiration.