This past year has changed the consumer’s everyday routines and home experiences — ultimately, impacting the way consumers engage with the beauty industry. In this report, Spate analyzes consumer search data to identify product trends that have gained traction among consumers this year, and are predicted to gain stronger traction with consumers in 2021. The goal of this report is to help beauty brands plan for 2021, in order to stay relevant, as well as better serve consumer needs.