Despite signs of dwindling consumer interest, the celebrity beauty barrage shows no signs of slowing down. From Rihanna’s industry darling Fenty Beauty to Selena Gomez’s recently launched Rare Beauty, celebs are entering the world of beauty in a seemingly unending deluge of serums, blushes, concealers, shampoos, moisturizers, deep conditioners, and more.

With all of this segment’s recent growth, we feel compelled to ask: do these celebrity brands have staying power? What is the impact of a celebrity name on a beauty brand? Spate analyzes top celebrity brand searches to identify which celeb brands are here to stay, and which are already on their way out.