Search interest for the overall makeup category is still in decline, but there are bright spots within the space. According to Spate, consumer search interest for eyeliner continues to show strong growth since last year — indicating new opportunities for beauty brands.

Americans are spending their time at home experimenting with eyeliner, getting creative, and sharing their results through social media. From butterfly to emo eyeliner looks, there’s an eyeliner trend for every mood and occasion.

This report explores consumer searches for eyeliner-related products, styles, colors, and formats. Use this data to identify areas of opportunity for how-to content, language, creative assets, and product positioning. Leverage consumer search data to understand where behavior is heading, and what these new behaviors mean for your product dev and marketing strategies.