Looking at the hair category, exciting shifts are happening from shampoo to scalp treatments. Given the breadth of consumer hair concerns and the products to treat them, it’s essential to understand precisely what products consumers are searching for to ensure a brand growth opportunity isn’t missed. Dive into Spate’s Hair Care Trends Report to look at the top product trends driving search volume change and growth across hair care. Also, look to the leading brands to understand who the top competitors are and how they can be faced head-on (pun intended).