Last year, the holidays approached in a wave of uncertainty. This year, behavior is still uncertain with the looming threat of new pandemic variants and potential winter lockdowns. However, uncertainty has become the new normal, and consumer interest in the beauty category shows confidence going into the 2021 holiday season.
While not all categories are top of mind this year (compared to last year), there are strong pockets of growth within the beauty space. This report from Spate covers the top seasonal holiday trends which are expected to come back stronger this season. Explore this report to identify areas of opportunity for your brand to capture consumer engagement during the holidays.