Since the launch of the Spate Top Rising Ingredients Report in January 2021, the United States has crossed significant COVID-19 vaccination milestones and emerged from lockdown. This said, consumers are still combatting concerns and conditions that arose from the pandemic, including hair loss and immunity.

This report analyzes billions of search signals to identify ingredients that are driving the beauty and wellness categories, as well as up-and-coming ingredients for brands to keep an eye on. Brands can use this information to guide product communications and development efforts, ensuring that their ingredients strategy resonates with consumer needs.