With many Americans vaccinated and quarantine restrictions lifted, consumers are getting ready to pucker up. Interest across the lipstick category began gaining traction in May 2021, and search behavior is showing strong intent across a variety of styles. From matte to metallic, and lipsticks by undertone — consumers are looking to take their pouts to the next level this year.
The Spate Lipstick Trends Report covers the top drivers in the lipstick category, as well as the high growth up-and-coming trends to keep an eye on. Use this data to identify areas of opportunity for how-to content, claims, and product positioning. Leverage consumer search data to understand where behavior is heading, and what these new behaviors mean for your product development and marketing strategies.