At the start of the pandemic, nail search volumes plummeted, consistent with the dips we saw in other beauty categories. However, consumers quickly began searching at-home manicure solutions and by late summer, nail searches aligned with 2019 numbers.
Now, halfway through 2021, nail trends continue to soar. From unique shapes to innovative products that support experimentation and creativity, it appears that we’ve entered a new era of nails.
Whether you play in the nail space or not, the nail category is impacting the beauty industry and should not be ignored. This report from Spate offers valuable consumer insights on everything from aesthetic preferences to design tools. The information can be used to help guide your development and marketing strategies in the future.