Everyone wants to make an effort in their appearance again, especially with their makeup.

Aided by renewed enthusiasm for life after lockdown and cultural phenomena driven by T.V. shows such as “Euphoria”, makeup sales have been reinvigorated where the classics are merging with the new guard.

But the bold beauty looks seen in “Euphoria” aren’t for everyone, or every moment. Consumers are not only interested in a fresh pop of eyeliner for social media— they’re also showing interest in natural looks. A rise in searches for natural makeup indicates that consumers are seeking out looks for everyday wear, as well. This bodes well for beauty brands, as everyday wear increases product purchase and usage.

Take a deep dive into Spate’s Makeup Look Trends Report to explore looks from bridal makeup to white eyeliner that’s driving interest across this category. Also explores top trending and year-over-year growth in specific trends; top trending benefits searched alongside makeup looks; and recommendations for beauty brands based on consumer desires.