As we dive into the season of pumpkins and spice, it’s not too early to be thinking about next summer. Consumers spent this past summer searching for new sun care solutions, and intent demonstrates promise for an even bigger summer of sun care ahead. From mineral formulations to convenient formats, consumer interest is varied and reveals multiple opportunities in the space.
This report from Spate explores which sun care-related products are garnering the most attention, and which brands are winning across the category. Brands can use this information to guide their sunscreen strategy for next summer, and even before — as consumers begin to show early signals of interest in sun care products year-round.