Likely due to COVID-19 and a resulting focus on health and wellness, the supplement and ingestible industry has demonstrated strong year-over-year growth since 2020. With this growth, there have been notable changes across product formats, ingredients, and more. On a high level, consumers are searching for products in various formats, revealing that they are not just concerned with supplements’ ingredients. Consumers are also becoming more price savvy, searching for brands alongside discount codes. In Spate’s most recent report, key shifts, top ingredients, popular brands, and more are explored to give a holistic view of the supplements space.