August was a busy month for social media-based marketing campaigns, especially for beauty brands such as Colourpop and Olaplex. Brands continue to harness the social media power of popular beauty content creators, such as skinfluencers, and trending video formats, such as Get Ready With Me (GRWM) clips, to establish brand awareness and consumer interest. For Tribe Dynamics’ latest report, Beauty and Fashion Rankings: Social Media’s Top Brands, the firm analyzes August 2022 influencer marketing analytics, highlighting key trends in beauty and fashion brands’ performances across the U.S., U.K., France, and Europe. Click here to find out how the top cosmetics, hair care, and skin care brands performed on a global basis, and more.