From the rapid growth of TikTok to the COVID-19 pandemic and Black Lives Matter movement, the events of 2020 have radically transformed the influencer marketing space. To take the pulse of the industry, and understand how brands and influencers can better work together in the current climate, Tribe Dynamics conducted a survey of over 60 brands and more than 250 influencers in July, and then analyzed the results. The topics we investigated include:

  • How brands and influencers are leveraging TikTok and Instagram Stories
  • The role of sponsorship in brand-influencer relationships
  • The impact of COVID-19 on brand activations and influencers’ content creation habits
  • How brands and influencers are championing Diversity, Equity, and Inclusion