Building off survey responses from nearly 150 brands and over 200 influencers, this report from Tribe Dynamics outlines key trends in how marketers and content creators are conducting influencer marketing today, illuminating areas of opportunity and challenges for the industry at large. By exploring topics such as team resourcing, activation strategies, social media platforms, and the impact of COVID-19, Tribe aimed to paint a comprehensive picture of brands’ and influencers’ priorities and challenges over the past 12 months, and to gather insights that will help marketers and content creators work more effectively with one another.

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