While many of the obstacles faced by brands and content creators in 2020 remained relevant in 2021, marketers still managed to engage online fans via both new and established initiatives. Additionally, the changing social media landscape, marked by the sustained growth of TikTok and the prowess of its Gen Z superstars, injected fresh energy into the creator economy. For Tribe Dynamics’ latest report, The Top Brands and Trends from 2021, the firm looks back at the year in influencer marketing, highlighting key trends in beauty and fashion brands’ performances across the U.S., U.K., France, and Europe. To find out how the top cosmetics, skin care and hair care brands performed on a global basis, which platforms connected best with which categories, and how pop culture affected overall performance, click here to read more.