In June, beauty, lifestyle, and fashion influencers recognized the power of their platforms and adjusted their content creation to amplify the collective anti-racism movement’s message and support Black leaders, creators, and business owners—a trend that was clearly reflected in Tribe Dynamics’ June EMV rankings. This month, Tribe spotlights the brands that saw notable month-over-month EMV growth in June, many of which are either Black-owned or conducted campaigns or activations that supported marginalized communities. The firm also covers how June’s content trends will continue to impact the influencer marketing space moving forward.
Additionally, the report contains the regular Tribe Top 10 features, including:
- The top 10 cosmetics, skin care, hair care, luxury fashion, and apparel brands in the U.S. by Earned Media Value
- The top 10 beauty brands in the U.K. and France by Earned Media Value
- Influencer community stats for all top 10 brands across vertical and markets
- Insights into the brands that outperformed their respective verticals by inspiring influencer content and support throughout the month