According to Tribe Dynamics, April was the first full month that many countries practiced social distancing measures. To better understand how a full month of stay-at-home orders impacted influencer marketing, Tribe Dynamics used its extensive influencer data to investigate:

  • How influencer posting habits changed in April across YouTube and Instagram
  • How audience engagement rates for influencer content evolved throughout the month
  • What topics saw an increase in influencer conversation due to COVID-19
  • How often influencers are using various keywords directly related to, and tangentially related to, COVID-19 and its impact on everyday life.
Sona Gasparian via YouTube

In addition to these new features, the report also includes Tribe’s typical Top 10 features, including:

  • The top 10 cosmetics, skincare, haircare, luxury fashion, and apparel brands in the U.S. by Earned Media Value
  • The top 10 beauty brands in the U.K. and France by Earned Media Value
  • Influencer community stats for all top 10 brands across vertical and markets
  • Insights into how brands in the above verticals continued to spark engagement and enthusiasm from influencers despite the new consumer marketing landscape