As more businesses reopen and the economy rebounds, content creators are demonstrating renewed enthusiasm for luxury goods, from designer handbags to iconic
fragrances.
In the first quarter of 2021, the top 10 Luxury Fashion brands boasted an 11% EMV increase from Q4 2020. This momentum continued into April, when the same brands averaged an 81% YoY EMV surge. Meanwhile, though Luxury Beauty saw a less dramatic turnaround (Q1 2021’s top 10 Luxury Beauty brands averaged a 1% QoQ EMV uptick, followed by a 7% growth from March to April), a handful of key players have inspired impactful online conversation over the past few months. In honor of the vertical’s revitalized trajectory, April’s Tribe Dynamics Top 10 feature story explores the influencer marketing strategies that have helped successful luxury fashion and beauty brands recapture influencers’ interest and build highly engaged communities. The report also includes April’s top 10 cosmetics, skin care, hair care, luxury fashion, and apparel brands in the U.S. by Earned Media Value
