Influencer-favorite products have continued to bolster beauty brands’ earned media performance, helping industry leaders defend their thrones and driving growth for up-and-comers. In this month’s Tribe Top 10 feature story, Tribe Dynamics spotlights some of the hero makeup, skin care, and haircare products captivating content creators this year, from vanity mainstays to blockbuster new launches. The report also includes June’s top 10 cosmetics, skin care, hair care, luxury fashion, and apparel brands in the U.S. by Earned Media Value.

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