From Drunk Elephant to Kylie Cosmetics to Dr.Jart+, Q4 2019 saw no shortage of indie beauty brand acquisitions. As investor interest in digitally savvy indie brands is at an all-time high, companies enjoying steady growth today could become tomorrow’s multimillion-dollar targets. Tribe Dynamics’ quarterly U.S. Indie Beauty Debrief highlights some of Q4’s buzziest and fastest-growing indie brands, including Mehron Makeup, Melt Cosmetics, Kopari, Frank Body, Virtue, and Function of Beauty, and analyzes the key influencer strategies behind their success.