This quarter, indie beauty brands with affordable price tags and clean mission statements gained significant traction among influencers, reflecting a broader preference shift in the beauty community toward brand transparency and sustainability. Tribe Dynamics’ quarterly U.S. Indie Beauty Debrief showcases several of these up-and-coming brands across cosmetics, skin care, and hair care including, Tati Beauty, Kaja Beauty, Good Molecules, Sweet Chef, Eva NYC, and Fekkai. The firm shares insights into their online communities, and the top-performing earned content  behind their Q1 success..

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