Ulta Beauty has unveiled its first-ever beauty trend report, Uncover, offering predictions across makeup, hair, skincare and wellness categories for 2022.  Utilizing an extensive proprietary research, the retailer identified 18 distinct trends for next year, including:

  • That New Natural: Explores the intersection of beauty, wellness and health through natural looks and products focused on the whole self and feeling beautiful.
  • Expressive Revival: A beauty revolution focused on bolder individual expression and self-acceptance that comes to life through makeup, playful hair and style.
  • Power to the People: Highlights increased consumer savviness and how brands are responding to cultural shifts.

“Uncover not only represents what we’ll see in beauty, it also reflects the world we’re living in,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty. “It’s our responsibility to anticipate where we’ll go next and we are so excited about the beautiful possibilities ahead.”