The increase in the metaverse is growing at a 15% monthly rate for the highly influential female consumer demographic. And while 70% of women claim to have a broad awareness or understanding of Web 3.0—only 14% have ever actually visited a metaverse platform, such as Decentraland or Roblox.
Women make up nearly half of all online communities, but female audiences and creators have long been overlooked or sidelined at the forefront of technological innovation. EWG Unlimited‘s What Women Want in Web 3.0 report seeks to enable female executives, consumers and creators to lead Web 3.0 decision-making from the onset. By identifying the reactions, motivations and needs of women in a new Web 3.0 world, this report uncovers powerful approaches for brands to successfully engage with women across virtual experiences, immersive media and talent.
EWG Unlimited is Elite World Group’s independent Influence and Innovation division. EWG partners with brands to create talent-led experiences on social and Web 3.0. The company uses its roster of 5,000 models, creators, musicians, athletes and celebrities into a scalable media network that reaches more than 2 billion consumers.