Whether they’re combining practicality with glam, or treatment with a daily routine (hello, hair loss shampoo!), consumers are not sacrificing what they want for what they need. Instead, 2022 will be all about thoughtful combinations, proven and effective products, and bold looks coupled with pragmatic touches.

In turn, tons of category crossover is expected from beauty consumers who are not shy about what they want. For example, consumers are swapping out heavy base makeup for tinted sunscreen, which is then complemented by light sculpting from a contour stick. Or, they’re popping on a pimple patch before applying a bold set of lashes.

Explore Spate’s 2022 Trends Report to better understand how consumers are searching for beauty.