How Rare Beauty’s Katie Welch is Redefining Beauty Marketing, All While Sharing Key Learnings to the Next Generation on TikTok
As CMO of Selena Gomez's Rare Beauty, Katie Welch leverages storytelling, authenticity, and brand relevance to connect with consumers. Here’s how she’s inspiring the next generation of industry leaders while keeping her eye on the fast-moving digital landscape.
BY Kavita Daswani | PUBLISHED April 14, 2025
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