Charlene Patten

Chief Marketing Officer Not Your Mother’s Haircare

Charlene Patten is Chief Marketing Officer at Not Your Mother’s Haircare, leading innovation, creative, consumer insights, and marketing to nurture the soul of NYM. Known for building brands that resonate, she drives innovation that keeps NYM the top teen haircare brand. With 25+ years in global beauty and consumer goods, she blends strategy and storytelling to inspire consumer love. Before NYM, she revitalized Herbal Essences, Nice ‘n Easy, Pantene, Gillette Venus, and Folgers, and modernized Fiskars’ 375-year legacy. Her award-winning work has earned honors from Cannes, Effies, and Fast Company.