Member Spotlight: Jasmin El Kordi
Meet Jasmin El Kordi, CEO and Co-Founder of Mblue Labs, the biotech-driven company behind Bluelene®, and a CEW member based in Bethesda, MD. A senior executive in the technology and health and beauty sectors, Jasmin is also an entrepreneur, innovator, and board member. Her work focuses on bringing biotechnology and cellular science into skin health, hair care, and beauty, with an emphasis on developing solutions that address the underlying biology behind common concerns.
Career Milestone: One of the most exciting milestones in Jasmin’s career came on May 16, 2026, when Mblue Labs introduced Bluelene Hair Density Renewal Serum following two years of research in its cellular biology lab at the University of Maryland, followed by a clinical trial. Powered by the company’s patented Methylene Blue technology, the serum was developed to support hair follicle stem cell function, reduce oxidative stress, and help reactivate the cellular processes associated with healthy hair growth.
The launch represents an expansion of Bluelene’s biotech-driven approach from skin health into scalp and hair science. The research, led by Dr. Kan Cao, focuses on the cellular environment of the scalp and the role it can play in supporting healthy hair follicles. Jasmin describes the philosophy behind the innovation simply: “The scalp is the soil. Hair is the plant.” The company is also exploring the serum as an adjunct to other approaches to hair loss and hair shedding, including for consumers experiencing shedding associated with metabolic stress and those undergoing regenerative treatments such as PRP.
Key Advice: The best career advice Jasmin has received comes from John Chambers, former CEO of Cisco: “During times of business adversity, focus on what you can control and make your impact there.” The advice has resonated throughout her entrepreneurial career, particularly during moments when external circumstances are difficult to control. For Jasmin, staying focused on where she can create meaningful impact provides a practical way to navigate challenges while continuing to move the business forward.
Mentors: Jasmin credits Louise Caldwell of Ignite Beauty as an influential mentor in her career. A veteran of the beauty industry, Louise helps Jasmin identify opportunities while also grounding her in the practical realities of the business. From understanding retail costs to evaluating opportunities within the beauty market, her perspective has helped Jasmin balance innovation and ambition with the operational realities of building a brand.
Five-Year Career Goal: Over the next five years, Jasmin envisions Bluelene becoming a household name that consumers associate with a major player in hair growth and skin health. Her goal is to lead the brand to a new level of recognition while continuing to build on its science-driven approach to beauty. For Jasmin, the opportunity is not only to grow the business but also to establish Bluelene as a recognizable brand at the intersection of biotechnology, skin health, and hair science.
Best Networking Convo Starter: “How are you connected to this event, host, or community?” For Jasmin, this simple question is an easy way to begin a genuine conversation, create a point of connection, and learn more about the people and relationships that bring a community together.
