Member Spotlight: Nouha Semmar
Meet Nouha Semmar, Founder and CEO of Nouha Cosmetics, and a CEW member. Based in New York, Nouha Cosmetics is a prestige skin care-infused beauty brand where Moroccan heritage, refined artistry, and cosmetic science come together to create an elevated approach to modern femininity.
Career Milestone: Building Nouha Cosmetics has been one of the most meaningful transitions of Nouha’s career. After years of working as a makeup artist and studying cosmetic science, she realized she wanted to create products that went beyond appearance and felt emotionally connected to the women using them while still delivering thoughtful performance and skin-first formulation.
Rooted in Moroccan heritage, bridal artistry, and modern femininity, Nouha Cosmetics aims to bring a softer and more intentional perspective to prestige beauty. Nouha is currently preparing to launch the brand’s first complexion product, a skin care-infused liquid blush designed to combine luxury textures with wearability and emotional storytelling.
Key Advice: The best career advice Nouha has received is that people may initially be drawn to a product, but they stay because of how a brand makes them feel. That perspective has changed the way she approaches beauty, encouraging her to focus not only on formulation and aesthetics but also on storytelling, connection, and the overall experience she wants Nouha Cosmetics to create.
Mentors: Nouha has been fortunate to learn from a combination of professors, industry professionals, fellow creatives, and founders throughout her journey. Rather than having one single mentor, each of these perspectives has shaped the way she approaches beauty and helped her understand the importance of formulation, cosmetic science, emotional connection, storytelling, and intentional brand building.
Five-Year Career Goal: Over the next five years, Nouha hopes to establish Nouha Cosmetics as a globally recognized prestige beauty brand known for elevating complexion artistry through skin care-infused innovation, emotional storytelling, and intentional luxury. She also hopes to continue bridging cosmetic science, beauty artistry, and brand building while creating products and experiences that make women feel both confident and deeply seen.
Best Networking Convo Starter: Nouha’s favorite networking question is, “What beauty trend, product, or shift in the industry do you think is currently being underestimated?” She finds that the question leads to thoughtful conversations and reveals how differently people experience beauty and consumer connection.
