2023 Beauty Awards

Acne

CeraVe

Acne Control Cleanser

Winner

Developed by dermatologists to be effective for all ages, this daily-use cleanser contains purifying hectorite clay to absorb oil and controls shine. The non-stripping gel-to-foam formula strengthens skin’s protective barrier with soothing ceramides.
Alpyn Beauty

Pore Perfecting Liquid with 2% BHA & Borage

Finalist

Ideal for all skin types, this leave-on exfoliator deep cleans congested pores without harsh drying. The refreshing formula also hydrates skin with plant-based borage extract and brightens with vitamin C. Tremella mushroom maintains the natural skin barrier, leaving skin primed for makeup.
Beekman 1802

Blotting Booster PHA & Calamine Blemish Serum

Finalist

Formulated for sensitive skin, this clean beauty brand’s DNA is rooted in the use of cruelty-free goat-milk products. To target breakouts and extra sebum production, the quick-absorbing blemish serum contains PHA (a plant-based blemish extractor), and calamine (a natural astringent) to draws out impurities and absorb excess oil.
Bubble

Super Clear Acne Treating Serum

Finalist

Formulated for hard-to-treat acne at an affordable price, this serum heals and prevents breakouts as it keeps skin supple. The ingredient list contains plant-based powerhouses including anti-inflammatory willow bark extract and squalene for hydration. Reviewers praise its ability to instantly improve the look of skin, saying it “visibly blurs the pores on my face.”
Hero Cosmetics

Pimple Correct Pimple Clearing Pen

Finalist

This touch-free applicator dispenses a gentle, aloe-infused serum fortified with 2% salicylic acid to shorten the length of each breakout. The company advises applying the product early in the breakout cycle, so powerhouse actives lactic acid (to decongest clogged pores) and niacinamide (to reduce swelling and redness in 1-3 days) can get to work quickly.
La Roche-Posay

Effaclar Salicylic Acid Acne Treatment Serum

Finalist

Formulated with a potent cocktail of 1.5% salicylic acid, glycolic acid, lipo-hydroxy acid, this lightweight exfoliating serum helps keep acne at bay while reducing the appearance of pores, fine lines, and post-breakout marks. It also contains soothing niacinamide, an anti-inflammatory that helps reduce redness and irritation.
NEUTROGENA®

Stubborn Acne Ultra-Thin Blemish Patches

Finalist

Designed to reduce the size of blemishes after a single use and flatten the area in a single day, these biodegradable, breathable patches are super thin and adhere to skin easily. They come in two sizes for customized treatment and—satisfyingly—turn white as they work.
TULA Skincare

Acne All-Star Non-Irritating Sulfur Cleanser & Mask

Finalist

This creamy, multitasking formula can be used as a daily cleanser, purifying mask, or spot treatment, making it ideal for minimalists or travel junkies. Formulated with acne-fighting sulfur, exfoliating willow bark, and soothing green tea, it decongests pores and prevents breakouts without irritating skin.

Anti-aging

SkinCeuticals

A.G.E. Interrupter Advanced

Winner

This anti-aging breakthrough helps reverse wrinkling and sagging by impeding glycation, a natural process that occurs as sugar molecules bind themselves to collagen, weakening the skin’s underlying support structure. As one customer says, “At 62 I appreciate the corrective qualities of this product. It does what is says and a little goes a long way.”
Biologique Recherche

Collagène Originel

Finalist

The hero ingredient of the brand, type-O Collagen, has been shown to visibly enhance skin firmness, reduce the length of established wrinkles, and slow sagging. By harnessing the power of a 600-million-year-old marine planktonic organism, the shelf-stable formula also incorporates botanical silene extract and soybean glycopeptides for enhanced firmness.
Clinique

Smart Clinical Repair™ Wrinkle Correcting Serum

Finalist

This anti-aging serum contains a highly effective retinoid to accelerate the skin’s natural cell renewal process, ultimately reducing the look of wrinkles with twice-daily use. Meanwhile, peptides add firmness to slackening skin. One main point of difference is the serum is designed to target the look of wrinkles from all angles and visibly resurface and re-plump the look of skin.
First Aid Beauty

Bounce-Boosting Serum with Collagen

Finalist

Formulated with collagen and peptides to enhance skin’s plumpness and resilience while softening expression lines, this featherweight, non-comedogenic serum is for good for both morning and evening skin care routines.
Grown Alchemist

Skin Renewal Serum

Finalist

Created to address post-pandemic skin care concerns such as skin barrier health and sun and pollution protection, this overnight gel-based product boasts antioxidants niacinamide, ashwagandha, and echinacea to neutralize oxidative stress and increase the skin’s ability to self-defend. Customers praise the serum’s quick absorption rate and fast-resulting firmness and brightness.
MERIT

Great Skin™ Instant Glow Serum

Finalist

Double duty for mature, acne-prone skin, this bi-phase formula functions as both a primer and hydrator. The pH-balanced, Leaping-Bunny Certified serum enhances skin’s healthy glow with four types of hyaluronic acid, cacao seed for plumping, and niacinamide for brightening. Fast fact: the product sold out at Sephora within one month of launch.
Murad

Retinal ReSculpt Overnight Treatment

Finalist

Created to address advanced signs of aging such as deep lines and crepey skin, this non-irritating formula, which features super-effective encapsulated retinal, a next-gen delivery system that provides enhanced stability and firming and re-sculpting benefits.
RoC Skincare

DERM CORREXION® Fill + Treat Serum

Finalist

Designed to replace or supplement in-office treatments (think Botox and injectables), the targeted applicator delivers a skin-smoothing instant fix. The serum is powered by pure retinol and plumping triple hyaluronic acid. Together, they fill in lines and wrinkles immediately as they improve them over time.

Bath & Body Cleanser

Olay

Cleansing & Nourishing Body Wash

Winner

Designed to leave skin silkier and more nourished in 14 days, this hyaluronic acid-infused body cleanser never leaves behind a sticky, occlusive feel. Supercharged vitamin B3 complex looks to help retain skin’s moisture content. As one reviewer on Amazon claimed, “I love using it. It makes my skin look and feel radiant.”
Beautycounter

Reflect Effect Overnight Resurfacing Body Peel

Finalist

No matter the time of year, smooth skin is just as important as a healthy complexion. This overnight formula was created to harness a potent blend of AHAs to exfoliate and smooth dull, bumpy skin all over the body. Meanwhile, hibiscus extract, avocado, and macadamia seed oil lock in moisture, with improvements visible after one week.
Dove

Deep Moisture Body Wash

Finalist

PETA-approved, 100% recyclable, 98% biodegradable. This in-shower body wash has been designed to hydrate skin for 24 hours by delivering droplets of moisture using nano technology. This process allows formulas to seep into dry skin crevices so fatty acids can penetrate and deliver deep moisture.
eos

Cashmere Pre-Shave Scrub

Finalist

This hydrating scrub lathers into a cushiony foam to gently exfoliate skin, soften body hair, and minimize ingrown hairs making it ideal for everyday exfoliation. Fans call out the sustainable, multi-sized sugar particles for effective exfoliation without irritation.
Molton Brown

Rose Dunes Bath & Shower Gel

Finalist

This refreshing gel cleanser’s signature amber fragrance is produced by a rose-like formation of crystalized mineral clusters found in the Arabian desert. It’s sourced from saffron, rose, and geranium with a hint of patchouli, and sustainably cultivated from Sulawesi, India.
Naturium

Glow Getter Multi-Oil Body Wash

Finalist

When this linoleic-rich oil is applied in the shower, it transforms into a gentle lather that looks to hydrate and nourish skin with plant-based squalene and moisture-enhancing humectants. Formulated with 50% glycerin, it easily removes dirt, oil, and impurities without leaving any sticky residue.
Soap & Glory

Perfect Zen Warming Scrub

Finalist

Self-care is the target of this skin-pampering polisher that heats up when applied to wet skin and then exfoliates the body of dead cells and impurities. Meanwhile, lavender and tonka bean imbue the experience with an addictive relaxing scent designed to help the body prepare for restorative sleep.
Tatcha

Hinoki Gentle Exfoliating Body Wash

Finalist

Aiming to recreate a spa experience at home, this cleansing and restorative shower experience harnesses the power of phytoncides—chemical compounds emitted by trees that have been scientifically proven to improve well-being in humans by increasing the number of healing white blood cells in the body.

Bath And Body Moisturizer

La Roche-Posay

Lipikar AP+M Triple Repair Moisturizing Body Cream

Winner

Dermatologist-approved moisture for every skin type, including patients undergoing radiation and chemotherapy, this fan favorite body is packed with powerhouse ingredients including glycerin, niacinamide, and ceramide-3 to restore skin’s protective barrier, softening skin for 48 hours.
AVEENO®

Tone + Texture Renewing Lotion

Finalist

Say goodbye to bumps—including keratosis pilaris—with this gentle, daily-use lotion. Created to deliver ultimate smoothness and even skin tone, this calming formula contains soothing oat kernel extract, comes in a budget-friendly, 100% recyclable bottle, and contains natural, non-abrasive PHA exfoliators, pro-vitamin B3, and prebiotic oats.
Fig.1 Beauty

Retinol Renewal Body Serum

Finalist

This serum looks to even tone and visibly tighten skin below the neck with an encapsulated, slow-release retinol for smoother, softer, and healthier-looking skin. Formulated to successfully improve the appearance of age spots and dry, crepey skin, this serum works to support antioxidants while simultaneously enhancing cell turnover and collagen production.
Homecourt

Hand Cream

Finalist

Redolent with the heady aroma of Australian hibiscus flower, this rich but non-tacky cream made with shea butter and fermented microalgae oil aims to help keep hands feeling smooth and hydrated for up to 72 hours.
JLo Beauty + Lifestyle

Firm + Flaunt™ Targeted Booty Balm

Finalist

Who better than Mrs. Affleck to be the poster child of booty self-care? Targeted to smooth and tighten not only the derriere but the often-vexing hip and thigh areas, this hydrating balm is loaded with guarana seed extract—which contains high levels of caffeine to reduce puffiness—and pink pepperslim extract to ensure users feel confident both coming or going.
L’Occitane en Provence

Immortelle Shea Body Balm

Finalist

An addition to the iconic Immortelle line, this balm looks to boost skin’s elasticity and smooth out rough areas such as elbows and knees, thanks to skincare MVP shea butter in combination with firming pea peptides. The result is hydrated skin with a fortified barrier that can hold in much-needed moisture from morning to night.
Nécessaire

The Body Retinol

Finalist

Designed to play nicely with other facial-grade ingredients, this overnight retinol treatment also contains 10% AHA and five different peptides and vitamins to strengthen and repair skin, and improve roughness, bumps, scars, spots, and crepey skin.
Olay

Nourishing Body Lotion with Hyaluronic Acid

Finalist

A lightweight, replenishing lotion crafted with hydrating hyaluronic acid and vitamin B3 complex, looks to penetrate up to 10 layers of skin, enhancing cell turnover for a smoother surface. Reviewers love both the scent and the fact that it absorbs quickly.
Vaseline®

Intensive Care Sensitive Skin Relief Lotion

Finalist

This skin replenisher checks all the boxes due to moisturizing colloidal oatmeal and ultra-hydrating lipids designed to protect the skin barrier from external aggressors. Addicted reviewers cite the lotion’s hypoallergenic, fragrance-free formula as a “reason they make it a vital part of their morning routine.”

Cleanser And Scrub

Beekman 1802

Milk Scrub Oat + Goat Milk Exfoliating Facial Cleanser

Winner

The first-ever exfoliating cleanser that combines the power of oat and goat milk. Here is a recipe containing non-irritating yellow jojoba beads as a physical exfoliant, bacillus ferment enzyme as a chemical option, plus a proprietary prebiotic that calms sensitive skin with yogurt’s naturally cooling properties.
AVEENO®

Calm + Restore Nourishing PHA Exfoliator

Finalist

Calm + Restore Nourishing PHA Exfoliator sets itself apart from other facial cleansers with a focus on creating a cleanser and exfoliator just for sensitive skin. The product was built around gluconolactone, a poly-hydroxy acid that dissolves dead cells, improves the appearance of fine lines and discoloration, and removes excess oil.
CeraVe

Makeup Removing Cleanser Balm

Finalist

There’s no rule that insists that makeup removal and facial cleansing must be two separate steps. As the product melts into skin, all makeup—long-wear, waterproof—is removed, as is excess sebum and impurities. At the same time, three essential ceramides and jojoba oil cover all moisturizing bases.
Cetaphil

Hydrating Foaming Cream Cleanser

Finalist

Designed for those with sensitive skin , this dermatologist-favorite option boasts high-quality nourishing ingredients like prebiotic aloe to strengthen the skin’s moisture barrier, vitamin B3, and ultra-hydrating glycerin.
Dermalogica

Daily Milkfoliant

Finalist

One loyal enthusiast calls it “skin care wish fulfillment.” Once exposed to water, this vegan powder transforms into a milky lather. Made with coconut milk, papain extract, and grape extract polish, this exfoliating cleanser resurfaces without irritation.
Keys Soulcare

Nourishing Cleansing Balm

Finalist

This cleansing balm from no-makeup maven Alicia Keyes performs a hat-trick of skin care benefits. First, it melts away makeup and impurities with bamboo charcoal, a purifying agent derived from—no surprise—bamboo. Second, it coaxes skin to retain moisture with manuka honey and camellia seed oils. And third, the scent—clean yet subtle—promotes stress reduction.
Olay

Regenerist Hyaluronic + Peptide 24 Revitalizing Cleanser

Finalist

Olay (and the internet) claim that hydration is the top skin priority among consumers. Enter this ingredient-forward gel formula touting non-stripping moisturization created by combining hyaluronic acid, vitamin B3, and peptides into a secret sauce that gives both short and long-term results in the form of 24-hour moisturization.
The Ordinary

Glucoside Foaming Cleanser

Finalist

This water-based gel creates supple skin when used alone. For beauty aficionados for whom “double cleansing” is less of a trend and more of a way of life, the company suggests using their Squalene Cleanser first.

Customer Obsession Award Presented by Amazon Beauty

Laneige

Winner

With nourishingly rich water-based products, this Korean brand is loved by beauty users for its deliverance of deep moisturization to the skin. Products are formulated to lock in hydration, creating a dewy and revitalized look that improves the overall health of skin over time.

Eye Product

MAC Cosmetics

M·A·CStack Mascara

Winner
Glossier Inc.

Monochromes

Finalist

Monochromes are refillable eyeshadow trios in three buildable powder finishes—matte, satin, and metallic. Each finish glides on with minimal fallout or creasing and can be worn alone or together for added dimension and choose-your-own-adventure intensity. Each compact is refillable, reusable and recyclable.
Grande Cosmetics

GrandeBROW 2-in-1 Tinted Brow Gel + Brow Enhancing Serum

Finalist

This two-in-one tinted gel with mini fibers promises buildable color and easy definition. Additionally, it contains the company’s award-winning brow-enhancing serum, GrandeBrow, which is proven to give arches a thicker look in four to six weeks.
Maybelline New York

Falsies Surreal Extensions Mascara

Finalist

Created for the salon extension lover, this finalist enhances lashes with a new technology that features a mix of different-size fibers, adding 36% to length and upping volume by a factor of 10.
NEUTROGENA®

Microbrow Tint Serum Pen

Finalist

Get fuller-looking, precision-drawn brows with ease. Available in three shades, this filler pen makes it easy to create beautiful, natural-looking arches, even on the go. Transfer-resistant and packed full of conditioning panthenol, this soon-to-be must-have is formulated without fragrance, parabens, or phthalates.
Too Faced Cosmetics

Better Than Sex Chocolate Mascara

Finalist

Eight percent of mascara-wearers choose a brown shade for their lashes, according to the company. This new cocoa-colored offering accentuates and defines with a fine polymer that locks curl into place.
Tower 28

MakeWaves Lengthening + Volumizing Mascara

Finalist

This viral sensation, which launched an 11,000-person waitlist on TikTok, is a vegan, ophthalmologist-tested lash builder that promises length, definition, buildability, curl, and zero flakiness. It’s also easily removed, which is ideal for sensitive eyes.
Victoria Beckham Beauty

EyeWear

Finalist

A clean, pigment-rich, ultra-creamy buildable eyeshadow stick with waterproof wear that lasts up to eight hours, glides on with easy, tug-free application, and blends seamlessly. Soothing seaweed oil ensures eye-calming comfort. Available in seven chic shades (a little bird with initials “VB” recommends the hue “Pecan”).

Eye Treatment

Farmacy

Wake Up Honey Eye Cream

Winner

Brighten dark circles with a blend of 3% vitamin C and Farmacy’s proprietary ultra-hydrating honey blend. Upcycled cranberry peptide and upcycled tangerine peel help visibly smooth fine lines and reduce puffiness, boosting radiance and providing an ideal canvas for makeup application.
ILIA Beauty

Bright Start Activated Eye Cream

Finalist

Score retinol-like benefits with potent plant-based ingredients. Sea fennel helps with brightening and smoothing while upcycled avocado extract improves puffiness and dark circles. For instant illumination, light-reflecting pearl adds radiance.
NEUTROGENA®

Hydro Boost+ Caffeine Eye Gel Cream

Finalist

This gel cream is fortified with caffeine to increase circulation in the orbital area, reducing puffiness and dark circles as it melts into skin. Peptides and hyaluronic acid increase moisture, lessening the look of fine lines.
Olaplex

Lashbond™ Building Serum

Finalist

With this new offering the brand that lays claim to six percent of the hair care business in the U.S. is targeting the top five fringe concerns—length, volume, loss, brittleness, and lack of lift—using their famous Bond Building Technology to support growth and retention.
Olay

Hyaluronic + Peptide 24 Hydrating Eye Gel

Finalist

This gel provides 24 hours of hydration to plump and smooth the delicate orbital area. Over the course of two weeks, 92% of women reported long-lasting hydration, 95% said the product left skin feeling smooth, and 77% reported a dewy glow, according to the company.
OSEA

Ocean Eyes Age-Defying Eye Serum

Finalist

This lightweight serum is designed to target all signs of aging around the eyes with a cooling roller ball applicator, hydrating gel consistency that melts into the skin, and powerful plant-based ingredients like seaweed and bark extracts.
RéVive Skincare

Masque Des Yeux Instant De-Puffing Gel Eye Mask

Finalist

This fast-penetrating, cooling hydrogel eye mask’s popularity is due to its ability to alleviate the appearance of wrinkles and puffiness. Brown natural yeast energizes and soothes in just 15 minutes.
SkinBetter Science

EyeMax AlphaRet® Overnight Cream

Finalist

Retinol isn’t an ingredient often associated with eye care products as it can cause irritation to the area’s delicate skin. Until now. This rich overnight treatment harnesses the power of a retinoid and AHA hybrid the company coined (and trademarked) AlphaRet, which aims to reduce the appearance of lines as it provides moisture.

Face Masks

Drunk Elephant

Bouncy Brightfacial ™

Winner

This radiance-boosting leave-on mask delivers a supercharged shot of 10% azelaic acid to clarify uneven tone and pumpkin seed oil to replenish moisture, boost radiance and leave skin looking and feeling cushiony.
Beekman 1802

Midnight Milk Better Aging Sleep Mask

Finalist

Proven to improve elasticity, this “face mask in a tube” aims to deliver pillow-soft, firmer skin by morning. The formula contains bakuchiol, a gentle retinol alternative sourced from the babchi plant. Appropriate for pregnancy and easily irritated skin, it delivers brightening, hyperpigmentation, and wrinkle-busting benefits.
EltaMD

Skin Recovery Night Mask

Finalist

During sleep, skin enters recovery mode. Take advantage of this window of rejuvenation with this antioxidant-packed mask that strengthens the skin barrier (key for battling aggressors such as sun exposure, fatigue, and pollution). “Not only did it make my face feel smoother, but it was also easy to incorporate into my nightly routine,” confessed one user.
Farmacy

10% Niacinamide Night Mask

Finalist

A potent leave-on night mask with 10% niacinamide that is clinically tested to visibly improve skin texture + tone, refine pores, and help strengthen skin’s moisture barrier. It transforms skin overnight with panthenol and blueberry seed oil for an even-looking complexion.
Joanna Czech Skincare

The Face Mask

Finalist

This soothing mask contains weathered volcanic ash to reduce rosacea and skin irritations, coconut oil, and glycerin to add hydration, red marine algae to support skin’s immune response, and bentonite clay to draw out impurities.
Peter Thomas Roth

FIRMx® Collagen Hydra-Gel Face & Eye Patches

Finalist

Packed with seven forms of collagen for smoothing wrinkles and fine lines, these versatile patches can be applied around the eyes, mouth, or forehead. For the best results, apply for 15 minutes and tap the area lightly to encourage the potent ingredients to fully absorb, leaving skin plumper to the touch.
RéVive Skincare

Masque de Brilliance Resurfacing Multi-Acid Mask

Finalist

This peel mask is formulated to deliver visible results at home by harnessing glycolic acid, lactic acid, and salicylic acid to improve skin’s texture and radiance without irritation. It even includes advanced technology to balance resurfacing acids with soothing and moisturizing ingredients.
Tatcha

The Clarifying Clay Mask Exfoliating Pore Treatment

Finalist

Tatcha’s non-abrasive clay mask becomes warms as it’s applied. With a creamy consistency that’s easy to spread and a color that morphs from green to soft red as it’s massaged into the skin, this highly sensorial treatment leaves skin feeling clean and refreshed.

Face Product

NARS Cosmetics

Light Reflecting Advanced Skincare Foundation

Winner

Buildable coverage with a natural finish. This breathable foundation conceals dark spots and blurs imperfections. As an added benefit, the product contains cacao peptides and milk thistle to combat the negative effects of blue light.
bareMinerals

BAREPRO 16HR Skin-Perfecting Powder Foundation

Finalist

The brand that introduced the world to mineral makeup in 1995 is back with a full-coverage powder foundation designed to outlast sweat and transfer-wear. Applied either wet or dry, the formula includes Pineapple Complex to stimulate cell turnover while adding hydration and a customizable amount of coverage.
Bobbi Brown

Skin Full Coverage Concealer

Finalist

A full-coverage concealer containing coffee seed and vitamin E to add hydration as it seamlessly camouflages dark circles, discolorations, and imperfections with a creamy formula that melts into the skin, resisting creasing and fading for 16 hours.
COVERGIRL

Clean Fresh Skincare Color Correcting Serum Moisturizer Primer

Finalist

Save precious time on FaceTune with this hydrating primer designed in four shades to banish redness, improve dullness, brighten, and neutralize discoloration. COVERGIRL is one of the first mass brands to globally achieve Leaping Bunny approval, so more people can add cruelty-free products to their cosmetics wardrobe.
Danessa Myricks Beauty

Yummy Skin Blurring Balm Powder

Finalist

Here is a texture-reducing, coverage-boosting, blurring balm that balances oils throughout the day while maintaining hydration. Note the inclusion of Upsalite, a lab-made material with considerable water-retention properties. “Great coverage for a healthy, non-oily fresh look. Love!” says one satisfied Sephora shopper.
e.l.f. Cosmetics

Halo Glow Liquid Filter

Finalist

This product aims to deliver a flawless, faux-filter glow with a complexion booster and skin care-makeup hybrid infused with squalene and hyaluronic acid to hydrate skin. To be worn alone, under or over makeup.
LYS Beauty

No Limits Cream Bronzer Stick

Finalist

Seamlessly blendable, this talc-free cream bronzer stick visibly sculpts, defines, and livens up the complexion—making underpainting a no-brainer. Enriched with green tea and watermelon seed extracts to help deeply moisturize the skin, while rosehip oil provides antioxidant anti-aging benefits.
MAC Cosmetics

Studio Fix Every-Wear All-Over Face Pen

Finalist

This finalist is a multi-use concealer pen ideal for creating medium buildable coverage (with a half click) or full coverage (with a full click). The lightweight, non-creasing formula improves not only immediate skin concerns, but enhances moisture over time with vitamin E. Available in 33 shades.

Hair Coloring

Madison Reed

Root Perfection Root Touch Up Kit

Winner

No two heads of hair are the same, but in many cases, they have one thing in common: a desire to cover grays. Enter this permanent hair color that allows anyone to banish telltale roots while maintaining hair health with keratin and argan oil.
Clairol Professional

Shimmer Lights Permanent Cream Toners

Finalist

Formulated for a silky feel and trouble-free application, Shimmer Lights is designed for use on gray or silver locks to add gloss and sheen. The toners are meant to be used after pre-lightening, or to refresh blonde tones to neutralize brass for even, shiny results.
Dark and Lovely

Uplift Hair Bleach Kit

Finalist

Created for women of color looking to achieve a bold shade of blonde while maintaining the integrity of their hair, this ammonia-free bleach powder and cream developer delivers up to eight levels of lift without damaging curl structure or pattern.
dpHUE

Glossy Glaze

Finalist

Glossy Glaze is an instant, in-shower conditioning glaze that adds shine and a sheer boost of color in two minutes. The product’s points of difference include a lightweight liquid texture and its non-committal nature—it washes out completely in three shampoos.
Goldwell

Dualsenses Color Revive

Finalist

Refresh and intensify natural or color-treated hair at home between salon visits while simultaneously conditioning locks with these crowd-pleasing, fade-busting shampoos and conditioners. Safe for all hair types.
Good Dye Young

DYEposit

Finalist

Mix unapologetically bold hues (they offer natural shades, too) with this botanical treatment that harnesses the aroma of bergamot oil to create a spicy citrus fragrance that users applaud. The semi-permanent color lasts between seven and 14 washes and contains broccoli seed oil for conditioning and shine.
Wella colorcharm

Permanent Crème Toners

Finalist

Banish brassy tones with less breakage via Wella’s permanent toner. Created to be a super-saturating, deeply penetrating, fusing formulation that creates the most delicate blonde hues—while also offering fade-resisting benefits.
Zotos Professional

All About Curls Quenching Permanent Hair Color for Curls

Finalist

Made specifically for all types of curly hair, this line offers a quenching color formula that comes with a Prep + Protect Serum to target porous sections and ensure the product is absorbed evenly. Hair is also protected from damage thanks to vitamin B6 and collagen.

Hair Conditioner

Bumble and bumble

Bb.Thickening Plumping Mask

Winner
adwoa beauty

melonberry hair milk leave-in conditioner

Finalist

Melonberry, a proprietary blend that comes from the seasonal and drought-resistant South African kalahari melon plant, contains up to 70% essential fatty acids and is rich in natural vitamin E to ramp up its smoothing, moisturizing, detangling, and softening properties, even on fine hair.
Briogeo

Don’t Despair, Repair!™ Moisture + Damage Defense Leave-In Treatment

Finalist

Designed to improve the look of split ends, this strengthening and moisturizing leave-in mask increases strands’ strength, hydration, and natural vibrance with a blend of vitamin B, algae, and biotin.
Nexxus

Unbreakable Care Conditioner

Finalist

To address the issue of hair breakage, Nexxus’ weightless solution is designed to create millions of weightless bonds between strands that add shape and structure to hair, enhancing volume. This technology is formulated to factor in the underlying causes of hair loss for all fine and thin textures, such as styling, chemical processes, and brushing. Color safe, and free from parabens and dyes.
ORIBE

Hair Alchemy Strengthening Masque

Finalist

This targeted formula aims to repair cuticles to enhance shine and thicken individual strands for improved volume. With continued use, clogged follicles on the scalp are cleared for unobstructed growth. Formulated for use by Minoxodil users.
Pacifica Beauty

Coco Bond Damage Care Leave-In Mask

Finalist

An affordable leave-in treatment to combat daily damage from heat styling and chemical treatments that cause split ends and frizz, the 100% vegan formula includes peptides and plant-based film formers to seal the hair’s cuticle.
Pantene

Nutrient Blends Unbreakable Lengths with Rice Water Conditioner

Finalist

The silicone-free formula contains a blend of antioxidant-rich rice bran oil, lipids, and pro-vitamin B5 to help hair grow healthier and longer over time. It’s made to shield all types of hair from breakage by promoting nutrient absorption and strengthening hair’s inner protein structure.
Virtue Labs

Flourish® Mask for Thinning Hair

Finalist

This targeted formula aims to repair cuticles to enhance shine and thicken individual strands for improved volume. With continued use, clogged follicles on the scalp are cleared for unobstructed growth. Formulated for use by Minoxodil users.

Hair Shampoo

Olaplex

No. 4D Clean Volume Detox Dry Shampoo

Winner

A great dry shampoo is worth its weight in gold, say busy women everywhere. That stands true for this finalist, which focuses not only on absorbing oil and sweat, but also contains micro starch and rambutan seed extract to detoxify the scalp without clogging pores, refreshing hair in between washes.
Drunk Elephant

Silkamino™ Mega-Moisturizing Shampoo

Finalist

A moisturizing, concentrated blend of silk amino acids and proteins looks to strengthen and replenish moisture to parched strands, leaving damaged hair softer and more manageable. Hero ingredient virgin marula oil boosts shine by smoothing the hair shaft.
Hairitage by Mindy McKnight

Length Check! Biotin Infused Shampoo

Finalist

When a solution-oriented haircare brand is created by a mom with six kids, each with different hair types, the industry pays attention. In this case, the product addresses brittle strands, slow growth, lack of volume, and the appearance of breakage with building blocks like biotin and Jamaican black castor oil.
John Frieda Hair Care

Frizz Ease Replenish & Repair Nourishing Shampoo

Finalist

Skip heat styling with this argan and coconut oil-charged formula to smooth individual strands and banish static frizz that generally comes with very dry locks.
LolaVie

Restorative Shampoo

Finalist

Jennifer Aniston–no stranger to good hair days–created products that are the best of both science and nature. The result is this 96% naturally-derived cleansing shampoo that nourishes hair with vegetable ceramides and botanical extracts, and is made without water, silicones, parabens, or gluten.
MONDAY Haircare

COLOR PROTECT Shampoo

Finalist

This finalist was created to slow the fading process that occurs during washing. Combined with chic packaging and a paraben-free formula, this shampoo is ideal for all hair types.
Native

Sweet Peach & Nectar Moisturizing Shampoo

Finalist

Banish dry strands with this effective and affordable option, made with 10 simple all-natural ingredients and a sparkling scent that one TikTok reviewer said, “lights up the whole bathroom for hours.”
Nutrafol

Root Purifier Shampoo

Finalist

For healthy hair, there must be a healthy scalp. To that end, Root Purifier Shampoo optimizes pH levels with an array of microbes that target thinning hair by cleansing without stripping the scalp or creating pore (and growth) clogging buildup. Sebum production control and natural fragrance are added benefits.
VEGAMOUR

HYDR-8 Hydrate and Repair Shampoo

Finalist

A clean, ultra-hydrating, and restorative shampoo that won’t strip moisture. Benefits include Karmatin, the company’s vegan strengthening alternative to keratin, to bind to the hair shaft without rinsing off, as well as aloe vera to give a rush of hydration, and magnolia bark extract to support a healthy scalp.

Hair Style/hair Care

Mielle Organics

Pomegranate & Honey Air Dry Styling Lotion

Winner

Cut down on air drying time while sealing in moisture to create touchable, soft defined, or deconstructed curls. The sprayable lotion seals in moisture for quick-drying, soft-to-the-touch hair that moves.
Briogeo

Destined for Density™ megastrength+ density serum

Finalist

Copper and zinc are ingredients to support thicker looking hair. This lightweight formula contains these two ingredients, which also help to stimulate the scalp, support follicle strength, and strengthen to promote density to fine and thinning hair.
Carol’s Daughter

Born to Repair Defining Leave-In Cream with Shea Butter

Finalist

Keeping coils clean and bouncy takes commitment. This leave-in cream is blended with sustainably-sourced shea butter, and Amazonian nut oil to restore moisture—and therefore, shine—to curly tresses.
Color Wow

Xtra Large Bombshell Volumizer

Finalist

Thick, voluminous hair is within grasp for every hair type. This froth is fortified with bamboo to volumize without damage, dehydration, or weighing hair down and lasts for days without drying out.
Function of Beauty

Custom Zero Gravity Styling Hair Mousse

Finalist

Made from 100% recycled plastic, this vanity table-worthy mousse can house a cloud-like foam formulated for naturally wavy strands that want a little volume (and no crunchiness). Styling polymers deliver instant fullness, enhance luster, and banish frizz along with apple fruit extract, while Tara pod extract protects hair from heat and fading.
K18 Hairscience

Molecular Repair Hair Oil

Finalist

Banish frizzy, flyaway, static hair with this non-greasy oil that strengthens as it smooths for immediate and long-lasting frizz control. The product is formulated to penetrate two levels of hair fiber to make a structural improvement without silicone.
Living Proof

No Frizz Smooth Styling Cream

Finalist

Prep hair with this smoothing styling cream that stays in place for 96 hours. As it conditions and adds manageability from root to tip, it also blocks humidity to prevent frizz. Plus, it’s safe for color- or chemically-treated tresses.
OUAI Haircare

Scalp Serum

Finalist

When applied to the hairline and natural part, this balancing and hydrating serum uses Siberian ginseng and chaga mushroom to promote hydration, red clover flower extract to reduce scalp discomfort from over styling, and peptides to support the appearance of thicker, fuller hair.

Hair Tools

Dyson

Airwrap™ multi-styler

Winner

The Dyson Airwrap multi-styler utilizes powerful airflow to deliver wet-to-dry styling while reducing the reliance on extreme heat, thus preserving the hair from unnecessary damage. Instead, hair is curled, shaped, and smoothed by targeted air flow following an adjacent surface for an array of professional-worthy looks.
Bio Ionic

Smart-X High Efficiency Dryer

Finalist

This dryer uses more air pressure and less heat for healthier hair long-term. The technology works by breaking down hair’s natural water molecules to infuse that moisture into strands. Smart features include three speeds and three heat settings with auto-memorization.
ghd

Duet Style

Finalist

The power of air flow meets state-of-the-art low-temperature plates to create this aerodynamic styler that dries as it straightens, creating glossy, sleek looks that last all day.
Hairitage by Mindy McKnight

Up In The Air Volumizing Brush

Finalist

Designed for both curling and straightening, this ceramic tourmaline brush dries and styles all types of hair, then sets the style with a cool-shot button. Users report liking the swivel cord that “makes maneuvering easy.”
ORIBE

Italian Resin Flat Brush

Finalist

This Italian-crafted brush is a mix of boar bristles and nylon pins that create polished hair with enhanced shine, no matter the hair type. The ergonomic resin design is easy to handle, and the 97% natural rubber cushion stimulates the scalp.
PATTERN Beauty

Blow Dryer

Finalist

Designed for coils and tightly textured natural hair, the powerful motor cuts drying time while the ion generator smoothes the cuticle. Four attachments including a brush, wide-tooth comb, concentrator nozzle, and diffuser create endless styling options. As a bonus, the company supports organizations and programs that empower women and people of color.
Shark Beauty™

FlexStyle™ Air Styling & Drying System

Finalist

Re-defining versatility, this system has interchangeable stylers like a curler, volumizer, smoother, and dryer to create a multi-functional hair all-in-one. Loyalists claim that “each attachment works as well or better than hot tools sold individually.”
Wetbrush

Go Green Curl Detangler

Finalist

Specifically designed for curly hair, the unique shape and finger-like prongs on the Wet Brush Go Green Curl Detangler bend to adjust to the curl type to prevent tugging and pulling. Partially made with plant-based plastic, it loosens knots on wet or dry hair with minimal damage and effort.

Iconic Beauty Award

Clinique

Almost Lipstick in Black Honey

Winner

A TikTok sensation and long-time fan favorite, this universally flattering lip color balm has been winning since 1989. Designed with inclusivity in mind, this transparent raisin-shade pigment glides on as a sheer, glossy slip of lightweight color. The emollient-rich formula gives lips a sleek, moist finish.
beautyblender

The Original Beautyblender Makeup Sponge

Finalist
Cetaphil

Gentle Skin Cleanser

Finalist

This creamy, non-foaming cleanser is designed to actively hydrate and soothe skin while effectively removing dirt, excess oil, and makeup through micellar technology. The dermatologist-backed formula of vitamin B3, B5, and hydrating glycerin is ideal for a gentle cleanser for sensitive skin.
Clarins

Double Serum

Finalist

This formula is formulated with 21 plant extracts including anti-aging turmeric and orthosiphon to improve evenness and radiance and is delivered with an easily absorbed ratio of water soluble and oil soluble ingredients.
La Mer

Crème de la Mer

Finalist

This cult favorite, which famously was born as a burn treatment, morphed into the symbol of luxury beauty decades ago, and there it remains. La Mer’s hero ingredient, Miracle Broth, is made from fermented giant sea kelp, vitamins, and other ingredients, and has a fan club including celebrities, royalty, and modern-day influencers.
La Mer

Crème de la Mer

Finalist
La Roche-Posay

Thermal Spring Water

Finalist

A hydrating mist sourced from pure spring water, Thermal Spring Water contains selenium, a natural antioxidant that assists in slowing the signs of aging, and quenches dry skin on contact. Many reviewers claim that spraying it on before serums and moisturizers make them “absorb more quickly and thoroughly.”
ORIBE

Dry Texturizing Spray

Finalist

Volume and texture are one spritz away with this invisible spray that doubles as a dry shampoo. It adds fullness to every hair type—even fine—with kiwi extract, and absorbs dirt, oil and odors thanks to zeolite crystallines.
Too Faced Cosmetics

Better Than Sex Mascara

Finalist

A decade after its launch, loyalists still love the brush silhouette that separates, coats, curls, and is created in the shape of the bust-hip-waist ratio of a very famous blonde bombshell.

Indie Brand

Bubble

Bubble

Winner

Launched in 2020, Bubble is an award-winning skin care brand that focuses on effective and affordable ingredients and formulas for the Gen Z consumer. The brand is setting out to prove that price doesn’t often mean quality—in Bubble’s case, there can be both.
K18 Hairscience

K18 Hairscience

Winner

K18 Biomimetic Hairscience is a biotech company that produces high-performance, clinically proven hair care powered by decades of biotech and genomics research. The star-patented peptide works—in just four minutes—to renew hair from the inside out, reversing damage from heat, chemical services, color, and bleach.
Evolvetogether

evolvetogether

Finalist

Evolvetogether creates beautiful, high-performing daily essentials that take care of people and the planet. Each product is stamped with global coordinates as a reminder that all people are connected no matter their race, gender, religion, or location. They are formulated with efficacious ingredients and packaged with a gender-neutral aesthetic.
Gisou

Gisou

Finalist

Born out of a six-generation heritage of appreciation for bees and how their natural honey can contribute to skin and hair care, Gisou sustainably sources its star ingredient from the founder family’s personal bee garden. The nourishing skin and hair care products that result harness the ingredient’s hydrating, antioxidant, antibacterial, and immune-boosting properties.
INNBEAUTY PROJECT

INNBEAUTY Project

Finalist

InnBeauty Project stands for skin care without compromise, so customers can have clean, clinically effective, sustainable products that won’t break the bank. Founded by two female beauty industry veterans, the products are 100% vegan, cruelty-free, and plastic-negative. The company focuses not on the hype of a single ingredient, but on overachieving formulas.
Kate McLeod

Kate McLeod

Finalist

Kate McLeod creates nourishing products that help customers find moments of self-care in their everyday lives. Products are waterless solids called the Body Stone; a solid moisturizer that glides on like silk. By removing water from its formulas, Kate created sustainable, plastic-free packaging and reduced carbon footprint.
The Beachwaver Co.

The Beachwaver Co.

Finalist

Launched in 2010, this women-owned company quickly grew into a globally distributed industry disrupter. Based on the idea of rotating curling irons, the line has grown to include fan-favorite shampoos, conditioner, styling products, and accessories.
The INKEY List

The INKEY List

Finalist

The Inkey List hangs its hat on the power of sharing knowledge. On the company’s website, all ingredients are listed, and their uses are flagged, while their climate impact is transparent and constantly being improved. The products are best described as advanced formulations at an affordable price point.

Indie Skincare

AMEON

Frozen Essence™ Glow Manifesto Ice Cubes

Finalist

A refreshing ice water facial has long been one of Hollywood’s favorite anti-aging hacks. Today, customers can reap the tightening, anti-inflammatory, redness-reducing benefits with these at-home cubes that are infused with antioxidants and fruit acids that give a youthful glow.
Caire Beauty

The Grownup Moisturizer

Finalist

Caire stood by its core value of creating formulations using proven ingredients and technologies to counteract the effects of hormone decline on the skin. After more than two years of development in the company’s lab, the resulting moisturizer defends against aging caused by both biology and exposure to pollution.
Dr. Loretta

Gentle Hydrating Cleanser

Finalist

Do sweat the small stuff: This sulfate-free cleanser washes away eye makeup and other irritants like tiny pollution particles that are up to 30 times smaller than pores and can cause uneven pigment, rough texture, and congestion. It also hydrates with marine peptides.
Glow Recipe

Strawberry BHA Pore-Smooth Blur Drops

Finalist

Designed to be worn as a primer to prolong makeup wear or alone for skin with a satin finish without shine, this recipe of encapsulated BHA and strawberry enzymes reduces the appearance of pores and creates an IRL blurring effect with mattifying tapioca and rice.
INNBEAUTY PROJECT

Green Machine Vitamin C Oil Jelly Serum

Finalist

Created by two beauty industry veterans, the vision for the InnBeauty Project celebrates the power of science-based products with luxurious textures. Taking its mission statement a step further, the brand offers eye-catching, colorful packaging at an affordable price point. The result? It’s a long-time Sephora bestseller.
Pili Ani

Self-care Night Recovery Oil

Finalist

This nighttime face oil contains a blend of naturally soothing botanicals that minimize breakouts, neutralize redness, brighten, and moisturize the skin. Core ingredient Pili oil restores dull, tired skin, brightens, and repairs and helps soothe breakouts, redness, and the appearance of pores.
Shroom Skincare

Vitamin C Mycelium Glow Brightening Serum

Finalist

Made in the U.S., this lightweight oil serum harnesses mushroom extracts and vitamin C, giving skin a healthy glow and evening tone. Included are maitake, chaga, reishi, and cordyceps sinensis mushrooms, which are widely studied and believed to have various beneficial properties for the skin, including antioxidant and anti-inflammatory properties.

Influencer of the Year

Rose Siard

Winner

The TikTok beauty influencer has gained a following of over 1.4 million users for her unique tutorials that showcase her outlook and expertise on makeup. Gaining in popularity, Rose launched her cosmetics brand, Rose and Ben Beauty, in 2021, which consists of high quality, sustainable makeup brushes. Throughout her cosmetics journey, Rose’s content has looked to educate and inspire viewers.
Victoria Lyn

Finalist
Stephanie Valentine

Finalist
Sophie Shab

Finalist
Meredith Duxbury

Finalist
Lena Bagrowska

Finalist
Karen Gonzalez

Finalist
Bianca Linares

Finalist

Ingredients And Formulations Presented By Nyscc

Givaudan

PrimalHyal™ Hydra[+]

Winner

This ingredient marks a new generation of hyaluronic acid, bringing higher hydration levels to skin in both rinse-off and leave-on applications. The company says that benefits are doubled as compared to standard HA benefits thanks to low molecular weight and improved skin adhesion, boosting skin’s water content and increasing lipids and protein content.
Activen Cosmetics

XEP™-716 miniprotein™

Finalist

Ushering in a new skincare technology, Activen has launched this microprotein-based XEP™-716 miniprotein™. And what are microproteins? Proteins small enough to penetrate skin, offering specific efficacy. Results include safe collagen and elastin rejuvenation benefits after two weeks.
BASF Corporation

Probiolift™

Finalist

Unlike other biotics existing on the cosmetic market, this breakthrough uses a bacterium found naturally on the skin. Made of millions of live but dormant bacteria that wake up in contact with water, the ingredient increases dermal density, improves the appearance of forehead wrinkles, and protects skin from oxidative stress.
Cambrium

NovaColl™

Finalist

Using AI-driven molecular design technology, Cambrium’s scientists searched through billions of collagen sequences to discover the most skin-active region of Human Collagen Type 1, captured for the first time in NovaColl. It’s the first micro-molecular, vegan, 100% skin-identical collagen that’s small enough to create visible effects across skin layers.
Croda Inc

Mel[o]stem™

Finalist

Welcome the first plant-based ingredient to address both dark and white pigment disorders (including acne scars) for a next-level, even-toned complexion on neck and décolletage.
Givaudan

Gravityl™

Finalist

Humans have bemoaned the effects of gravity for thousands of years. In response, Givaudan recently crafted Gravityl, which relaunches the production of key dermis biomarkers responsible for elastin organization and collagen boosting. The result is an ingredient that restores firmness and claims to visually reduce the look of a double chin in one month.
P2 Science

CitroSperse

Finalist

This iteration of titanium dioxide makes possible a sustainable series of comfortable, high-quality pigments that offer bold, lasting color without dimethicone or a large carbon footprint. It can also be used for blending and brightening with other colorants in the product line.
Vantage Specialty Ingredients, Inc.

Concentrated Conditioner Drops

Finalist

Just add water to this tablet and it transforms into a deep conditioning cream for silky, smooth hair. Solid hair conditioner tablets eliminate the need for plastic bottles, reducing waste and promoting sustainable practices. Compact for on-the-go use, it’s customizable by easily adding a serum to target specific conditions. Plus, it’s sulfate-free and vegan.

Launch of the Year

e.l.f.

Power Grip Primer

Winner

This gel-powered primer is the perfect way to prep any skin type to create a glowing and long lasting makeup look. With active ingredients such as hyaluronic acid, this primer will leave skin feeling hydrated all day. Not only will it improve the look of your makeup, but will lock it in place all day.
Hero Cosmetics

Mighty Surface Patch

Finalist
Maybelline

Lash Sensational Mascara

Finalist
NARS

Light Reflecting Foundation

Finalist
Olaplex

No. 9 Bond Protector Nourish Serum

Finalist
Prada

Paradoxe

Finalist
The Ordinary

Multi-Peptide Lash & Brows Serum

Finalist
TreSemme

Climate Protection Hair Fixing Aerosol

Finalist

Lip Product

Summer Fridays

Lip Butter Balm

Winner

This cruelty-free balm is available in six wearable shades that hydrate and soothe with murumu seed butter, vegan waxes, and natural flavors. Excellent for a boost of hydration on the go or as an overnight lip mask. The silky balm has a subtle vanilla fragrance.
COVERGIRL

Clean Fresh Yummy Gloss

Finalist

Get glassy shine with a collection of 12 sheer colors scented with pink-berry citrus, coconut water, or red pineapple, this Leaping Bunny-approved, gluten-free formula provides instant hydration for supple and healthy-looking lips. It’s simple to apply; the plush applicator scoops up the perfect amount of gloss with every use.
e.l.f. Cosmetics

O FACE Satin Lipstick

Finalist

O Face lipstick was designed to fill a white space in the market: A long-lasting satin-finish lipstick made with nourishing ingredients at an affordable price. Extra points go to the company for the luxe magnetic closure. Available in 20 shades (“Dirty Talk” is causing quite a stir on social media).
MAC Cosmetics

Locked Kiss Ink 24HR Lipcolour

Finalist

This long-wear lip color locks in 24 hours of weightless color with double-coated pigments that last on lips and is packed with moisturizing passion fruit oil. Available in a lineup of 16 matte shades.
Maybelline New York

Super Stay Vinyl Ink Liquid Lipcolor

Finalist

The company’s high-impact ink pigments and liquid shine-boosters deliver a color-saturated shine with flexible pigments that move with lips for comfortable 16-hour wear. For best results, this blend of ingredients must be mixed before applying.
Parfums Christian Dior

Dior Addict Lip Glow Oil

Finalist

When the world asks for a glossy lip oil that enhances lips by bringing out their natural color, this is the result. This versatile offering gives all lips, no matter their shape or color, a flattering, rosy glow that’s not sticky or greasy. It can be worn alone, as a primer or a topcoat.
VIOLETTE_FR

Bisou Balm

Finalist

In France, makeup lovers have long been enamored of bouche mordue, or “just bitten lips.” The look has historically been achieved by applying lip balm and then a hint of lipstick to achieve a sheer flush. Now, this subtle pout is achievable in one step with this matte formula.
YSL, Yves Saint Laurent Beauty

Rouge Volupté Candy Glaze Lip Gloss Stick

Finalist

The shine of a gloss with the pampering effects of a balm. Candy Glaze Lip Gloss Stick’s luxurious glossy payoff is buffered by comforting, moisturizing ingredients including vitamin E and cold-pressed mango oil. The jelly gloss offers high-shine and a subtle fragrance. “A purse essential,” says a fan from Sephora.

Lip Treatment

Supergoop!

Lipscreen Sheer SPF 30

Winner

Multi-tasker: This clear balm contains an emollient blend with colza flower extract to nourish lips while simultaneously providing a smooth, glossy finish. The balm is also formulated with acai fruit oil to help reduce the visible effects of free radicals year-round.
Burt’s Bees®

SPF 30 Sun Care Tinted Lip Balm

Finalist

Available in “Wild Peony” and “Sienna Rose,” this balm offers a nano-free zinc oxide-infused balm that deposits subtle, tinted color onto lips as it offers the ultimate in broad-spectrum protection. Shea butter and responsibly sourced beeswax keeps the formula water-resistant with an elegant matte finish.
e.l.f. SKIN

Holy Hydration! Lip Mask

Finalist

Intense moisture leads to a softer, smoother pout. This berry-scented lip mask is applied with the included applicator (or fingers) to treat daytime dryness or as a more intense overnight treatment thanks to soothing ingredients squalene and castor seed oil.
Evolvetogether

Hydrating Lip Balm

Finalist

A favorite for dry lips due to its non-sticky texture and gender-neutral scent, this plant-based balm comes in a luxurious biodegradable paper container to minimize waste and can be used to soothe and hydrate cuticles and flyaways, as well as lips.
Malin + Goetz

SPF 30 Lip Balm

Finalist

Here is a multi-benefit lip balm formulated with SPF 30 to shield and hydrate even the most sensitive areas. Lightweight and chock full of moisturizing ingredients, this 100% mineral and reef-safe formula offers broad spectrum protection employing ursolic acid.
NEUTROGENA®

Hydro Boost Hydrating Lip Sleeping Mask

Finalist

An overnight hydration mask containing purified hyaluronic acid promises a plumper pout. This clear balm for dry lips can be applied generously before bed (or re-applied throughout the day) for intense hydration, leaving smoother and more supple lips without fragrances, dyes, or parabens.
rhode

Peptide Lip Treatment

Finalist

Focusing on peptides in lip care allowed Rhode to create a hydrating, non-tinted glaze that both plumps and reduces the appearance of fine lines. The product glides on easily and allows moisturizing ingredients such as cupuaçu to reverse environmental damage, smooth, and hydrate. Reviewers flag the “amazing scent” and rate the nourishing lip layer “a 10 out of 10.”
U Beauty

The PLASMA Lip Compound

Finalist

A restorative topical treatment that visibly reshapes, plumps, and contours—including a visible reduction in fine lines—in four weeks. Consumers flag the cooling metal applicator and high-tech formula that uses select extracts, peptides, and ceramides to optimize intra-skin conditions to boost collagen and hyaluronic acid synthesis.

Makeup Tools

Tweezerman

Lash Guard & Comb

Winner

The ergonomic Lash Guard & Comb enhances lash definition and makes mascara application on upper and lower lashes simple and goof-proof every time. The comb precisely guides to separate, prevent smudges, and remove excess product for a clump-free look every time.
DIBS Beauty

Duo Brush 15

Finalist

A synthetic double-sided face brush that’s perfect for blending, setting, building, and smoothing, the Duo Brush 15 features a large, rounded brush head for powder products and a slightly denser, angled brush head for cream-based cosmetics.
GUIDE BEAUTY

All Over Shadow Brush

Finalist

Lay down shadow all over the lid in one swipe or create a base for longer-lasting looks. The Guide ring makes holding and maneuvering the brush effortless, and the shorter handle means hands are closer to the face, resulting in more detailed results.
Half Magic

WING MAGICIAN Reusable Silicone Guide

Finalist

This dishwasher-safe, mistake-proof, hand-held silicone tool is the ultimate guide to achieving the perfect wing. Designed to hug the contours of the eye to create goof-proof, precise angled or straight lines.
Kevyn Aucoin Beauty

Duet Contour Brush

Finalist

This dual-ended synthetic hair brush is compatible with cream, liquid, powder, stick, and wand formulas and makes targeted application—and seamless sculpting—foolproof. The “Define” brush is denser for precise placement and increased intensity, while the larger “Blend” side is ideal buffing and perfecting.
LAWLESS Beauty

Multi-Use Powder Brush

Finalist

The Lawless Beauty user is a passionate makeup lover who craves high-performance, full-glam looks with clean makeup products, not the usual “no makeup” aesthetic associated with this category. Enter this dual-sided, tapered brush perfect for blurring and setting, even under the eyes.
one+other

Deluxe Hold Eyelash Curler

Finalist

Keeping a reliable eyelash curler handy is essential for every makeup look. This durable option features a silicone pad designed to cushion lashes to minimize damage. Excellent for every user—even beginners—thanks to thumb grooves that prevent slips and give superior control.
YSL, Yves Saint Laurent Beauty

ROUGE SUR MESURE

Finalist

Print any lipstick shade with the first battery-operated personalized lip color creator. First, download the app, select a color family cartridge—red, nude, pink, or orange. Next, apply the creamy velvet formula and accept compliments. Another fun option: Scan in an outfit and receive suggestions to match or clash the look.

Men’s Grooming

Old Spice

GentleMan’s Blend Exfoliating Body Wash, Himalayan Sea Salt and Glacier Water

Winner

A dual-action system promising exfoliation and moisturization to help guys (really, anyone!) feel, look, and smell their best for 24/7 moisturization with daily use. Formulated without phthalates, dyes, or parabens.
18.21 Man Made

ELIXIR 13

Finalist

Soften skin and hair with this lightweight moisturizing cream that protects the face and body from irritation while shaving. Rosehip and sea buckthorn oils deeply moisturize while ceramides balance skin’s pH. Crafted for melanin-rich skin and appropriate for all skin types.
American Crew®

Matte Clay Spray

Finalist

Matte Clay Spray is an oil-absorbing, texturizing spray that provides major body to hair with a strong medium hold and matte finish that lasts all day. Formulated with kaolin clay, the spray formula helps control frizz, adds thickness, and enhances waves.
Every Man Jack

Antiperspirant + Deodorant

Finalist

This dermatologist-tested formula battles wetness and reduces odor all day while protecting skin with rosemary and soothing with thyme. Available in three musk-oriented scents including sandalwood, sea salt and cedarwood.
Every Man Jack

Antiperspirant + Deodorant

Finalist

This dermatologist-tested formula battles wetness and reduces odor all day while protecting skin with rosemary and soothing with thyme. Available in three musk-oriented scents including sandalwood, sea salt and cedarwood.
LOVED01

Shave Cream

Finalist

Soften skin and hair with this lightweight moisturizing cream that protects the face and body from irritation while shaving. Rosehip and sea buckthorn oils deeply moisturize while ceramides balance skin’s pH. Crafted for melanin-rich skin and appropriate for all skin types.
Oars + Alps

Face + Scalp Mist with SPF 35

Finalist

This lightweight mist allows users to apply broad spectrum SPF 35 to their face and scalp without getting sunscreen on their hands. It’s quick, refreshing, water and sweat-resistant, and ultra-portable. To boot, it provides hydration to counteract drying sun exposure, while also defending skin from environmental damage.
Scotch Porter

Exfoliating Beard & Face Wash

Finalist

The powder-to-foam formula gently uses microcrystalline granules for exfoliation, leaving the skin under the beard free of ingrown hairs and other irritations. Lactic acid encourages chemical exfoliation, while aloe vera smooths and moisturizes the area.
The Beard Club

Body & Groin Trimmer

Finalist

Body & Groin Trimmer is the result of years of R&D. The easy-to-handle, waterproof trimmer offers the flexibility of interchangeable magnetic blade heads (wide head for the body, precision head for more delicate areas).

Men’s Scent

Parfums Christian Dior

Sauvage Elixir

Winner

This concentrated fragrance is steeped in spicy lavender and woody notes that capture the essence of the iconic Sauvage line. “Good staying power and smells fabulous on my man,” says a fan.
Adidas Fragrance

Sports Sensation Dynamic Pulse

Finalist

This vegan fragrance collection is designed to give a boost of power during a tough workout session. Bright, rejuvenating scents such as ozonic accord, thyme, and musk help enhance performance as well as self-expression.
Cartier

Pasha Noir Absolu

Finalist

The striking bottle has been redesigned for improved sustainability: The updated version is refillable and uses 56% less glass and 19% less plastic. As for what’s inside, the powerful fragrance is an accord of burning wood and caramelized sugar and can be gift-wrapped in the brand’s signature packaging with a personalized greeting card.
Nautica Fragrance

Pure Blue

Finalist

This new fragrance offers a refreshing, clean scent for those who desire to reconnect with nature and the ocean. Structured around marine notes like blue eucalyptus and the warmth of Madagascar vanilla, this vegan formula comes in a Forest Stewardship Council-certified carton for mindful consumption.
Valentino Beauty

Born in Roma Uomo Coral Fantasy

Finalist

Created for a generation of luxury lovers who embrace diversity and individual heritage while simultaneously creating new rules. Fans describe this scent as “fresh, sexy sweetness” due to its ultra-modern juxtaposition of orange, rose accords, and Indian jasmine.

Moisturizer (face)

Olay

Regenerist Niacinamide + Peptide 24 Facial Moisturizer

Winner

Crafted by Olay’s scientists to harness the power of niacinamide to improve skin’s moisture barrier, it acts as a moisture-magnet to retain water to keep skin hydrated—never greasy. The light fragrance is designed to not overtake the scents of other beauty products.
AVEENO®

Calm + Restore Redness Relief Moisturizing Cream

Finalist

Formulated with nourishing oat and calming feverfew, this fragrance-free facial moisturizer helps reduce the look of redness as well as calm irritated, dry, sensitive skin with soothing ceramides.
Blue Lagoon Iceland Skincare

BL+ The Cream

Finalist

BL+ The Cream harnesses the power of microalgae and silica to reveal firmer, dewy skin, restore natural radiance and diminish visible signs of aging. This cream is suitable for use on all skin types in the morning and night to leave the skin barrier in its best condition: hydrated, nourished, and supple.
Drunk Elephant

Wonderwild™ Miracle Butter

Finalist

An intensely nourishing, concentrated salve that rescues dry, chapped, or irritated skin anywhere on the body including windburned cheeks, dry elbows, and chapped lips with plant butters including marula and capuaçu. The formula is highly concentrated but extremely gentle and is safe for use on eyes and lips.
Fresh

Black Tea Advanced Age Renewal Cream

Finalist

Fresh has introduced this naturally-derived ingredient blend with retinol-like strength. Tea leaf extract is scientifically proven to increase elasticity and visibly reduce wrinkles, while helping to improve firmness and is gentle enough to be used twice daily without the discomfort typical of other retinol products.
La Roche-Posay

Toleriane Double Repair Matte Moisturizer

Finalist

Created for oily skin to hydrate without causing shine, this lightweight gel moisturizer quickly absorbs to improve texture, reduce fine lines, and the appearance of pore size. The formula is oil-free.
Relevant: Your Skin Seen

One & Done Everyday Cream With SPF 40

Finalist

One & Done Everyday Cream with SPF 40 is a 4-in-1 lightweight moisturizer that replaces daily sunscreen, moisturizer, serum, and primer. It combines zinc and titanium dioxide to provide broad spectrum mineral sun protection against UVA/UVB rays and suits all skin tones without leaving a white cast.
The Ordinary

Natural Moisturizing Factors + PhytoCeramides

Finalist

A rich, barrier-replenishing moisturizer with a triple-action approach to targeting dryness, this cream creates plumpness by amping up skin’s moisture level with a mix of plant-derived molecules that boosts skin hydration by 68%.

Nail Product

Olive & June

The Instant Mani Press-on Nails

Winner

This sustainable press-on kit includes five unique lengths and four custom shapes for a reliably Instagram-worthy press-on manicure every time. Including 21 sizes for a customized fit that considers details like width, length, and curvature.
786 Cosmetics

Provence, Breathable Nail Polish

Finalist

This breathable nail polish allows water and air to pass through the polish to reach nails underneath, preventing them from becoming dry and brittle. Halal-certified, vegan, and water permeable, this polish is made for those who don’t wish to sacrifice their style for their ethical and religious beliefs. Available in over 70 shades.
Dazzle Dry

The System

Finalist

Here is the first four-step system that delivers long-lasting wear with enhanced lacquer adhesion to prevent chipping. The formula is free of toxins, eliminates excess drying time and smudges, and gives nails a salon-grade finish that lasts up to 14 days (mani) and 30 days (pedi).
GLOSSLAB

Superboost

Finalist

This sheer pink nail treatment is both a strengthener and hardener containing biotin, vitamin E, rosemary, and safflower oil. It’s nontoxic, vegan, and cruelty-free for an efficient, show-off-worthy nail look alone or on top of an existing hue.
KISS

Gel Fantasy Allure

Finalist

Twenty-eight ready-to-wear glue-on nail looks that comes with pink gel nail glue, a cuticle stick, and mini nail file—a one-and-done purchase that promises a non-damaging 3-D gemstone, holographic, glitter, and intergalactic-inspired effects in a flash.
MANUCURIST PARIS

Manucurist Green Flash Super Starter Kit

Finalist

Founder Gaëlle Labrat Personnaz set out to create a LED nail polish formulated with bio-sourced ingredients and free from endocrine disruptors and allergenic molecules. This gel polish is not only safe for both hands and the environment, but it also lasts for 10 days and can be removed in one minute, without acetone.
Pleasing Company LP

Live Laugh Lilac Polish

Finalist

The polish in this eye-catching packaging is a light opaque lavender in a glossy finish and can be applied over and under other polish colors for a unique effect that can quickly be adapted as a signature look. Plus, the formula is biodegradable and made with plant-based solvents.
Sally Hansen

Miracle Gel Unicorn Topcoat

Finalist

Now it’s easy to mix and match to create the pearlescent, textured finishes seen all over social media. Simply polish nails in any of-the-moment hue. Then add a coat of this translucent, chip-resistant topcoat. The result? An easy gel manicure that’s long lasting without UV exposure.

Personal Care

Dove

0% Aluminum Deodorant Stick

Winner

No need to sacrifice top-level odor protection for healthy-feeling underarms. This moisturizing deodorant stick is alcohol-and baking soda-free, provides protection for up to 48 hours, and glides on easily to soothe even sensitive skin.
Each & Every

Worry Free Natural Deodorant Lavender & Lemon

Finalist

Made with soothing lavender and refreshing pure lemon essential oil and without aluminum, baking soda or alcohol, this luxe-feeling deodorant is safe for sensitive skin, feels silky smooth going on, and is delivered in Earth-friendly plant-based packaging.
First Aid Beauty

Anti-Chafe Stick

Finalist

First Aid Beauty’s Anti-Chafe Stick is formulated with shea butter and colloidal oatmeal and is designed to offer protection against uncomfortable chafing for 10,000 steps. It glides on easily to offer relief from friction and discomfort with a non-sticky formula that creates a sweat-resistant shield over delicate skin on inner thighs and underarms.
Hello Products

clean mint mouthwash concentrate

Finalist

A minty mouthwash made with farm-grown North American peppermint and spearmint with a dose of menthol for cooling. Fans feel good about the small amount of plastic the company uses.
Maude

Soothe—Calming Ingrown Hair Oil

Finalist

A soothing oil designed to soften skin to make ingrown hairs easier to remove, this moisturizing blend works to calm existing (and prevent future) ingrown hairs. Safe for full-body use including intimate areas, legs, underarms, and face, it features a light lavender and lemongrass fragrance.
Native

Coconut & Vanilla Deodorant & Body Spray

Finalist

Doubling as an all-over fragrance spray that doesn’t leave behind a sticky residue, this cooling, fast-drying mist is delivered with a natural propellant, so it won’t harm the environment.
Secret

Weightless Dry Spray Aluminum-Free Deodorant

Finalist

Designed for precision protection, the targeted application gets more product where it’s needed with less cloud. It goes on weightlessly with an instantly dry feel and starts to work on contact with no waxes, alcohol, or residue.
Touchland

Glow Mist

Finalist

Glow Mist elevates the task of hand sanitizing to a spa-like ritual. A few spritzes deliver a moisturizing, healing dose of rosewater and blackcurrant to rejuvenate the skin on the hands—one of the first to show signs of aging—by removing damaged cells and regulating cell turnover rate.

Sexual Wellness

The Honey Pot Company

Intimacy Wipes

Winner

Formulated to cleanse the vulva before and after intimacy, helping users sidestep post-coital itch, unwanted messes, or pH imbalance with organic aloe, chamomile and oats. Scented with sandalwood and lemongrass extracts, the wipes remove odor, fluids, and lubricants with one swipe.
#LubeLife

Actively Trying Fertility Lubricant

Finalist

The best-selling personal lubricant brand on the internet and targeted to women on their pregnancy journey, this paraben-free and pH-balanced formula mimics natural fluids and provides slippery lube without staining the sheets.
Beia

Body & Intimacy Serum

Finalist

Serious skin care for personal pleasure with an eco-conscious glass package made to be displayed—not hidden in the back of a drawer. This formula is a vegan serum made with squalene, coconut, and aloe vera to rejuvenate skin and enhance pleasure at once.
Bushbalm

Hydrogel Vajacial Mask

Finalist

The viral hydrogel mask (for down there) visibly soothes and hydrates skin in 10 minutes. Professionally formulated to soothe post-wax irritation, soften the skin and hair, and treat ingrown hairs, bumps and irritation, this mask is safe for all skin types.
Love Wellness

pH Balancing Cleanser

Finalist

An OB/GYN-approved, fragrance-free cleanser for the vulva, it gently cleans without disrupting vaginal flora and matches pH levels to keep good bacteria healthy. The clean formula is anchored by soothing aloe vera and antifungal, anti-inflammatory calendula.
Nécessaire

The Sex Gel

Finalist

The Sex Gel is a fragrance-free, water-based personal lubricant. Made with hyaluronic acid, aloe vera leaf juice extract, and omegas 3, 6, and 9, it hydrates, comforts, and soothes the skin to enhance personal comfort.
Satisfyer

Pro 2 Generation 3

Finalist

Liquid air technology is the force behind this clitoral stimulation device that has 12 vibration programs and works with pressure waves (and no contact). It includes an attachment that creates the feel of pulsating water for next-level pleasure.
VSPOT Medi Spa

Good Sex Anti Aging Intimate Moisturizer

Finalist

Good Sex Anti-Aging Intimate Moisturizer is a medical-grade anti-aging moisturizer that hydrates the vaginal walls while restoring vaginal tissue health, allowing enjoyable intimacy and sexual confidence. It helps with dryness, looseness, and painful sex in every stage of life.

Skincare Tools

NuFACE

TRINITY+ Smart Advanced Facial Toning Device

Winner

This FDA-cleared at-home microcurrent device is designed to give the face a tighter, lifted, and more toned look over time. Interchangeable attachments treat multiple layers of the skin and facial muscles, resulting in blurred fine lines and wrinkles and a more contoured appearance over time.
BeautyBio

GLOfacial Hydro-infusion Pore Cleansing Tool

Finalist

This 3-in-1 tool delivers professional grade facial results from home: it extracts blackheads and other buildup from pores, hydrates with hyaluronic acid, and treats imperfections with a clarifying LED blue light resulting in a plump, radiant complexion.
Braun

Silk·expert Pro 5 IPL PL5347

Finalist

By targeting the melanin in each hair follicle, this intense IPL device breaks the cycle of regrowth for visible hair reduction in four weeks, with results lasting up to six months. Suitable for use on any skin tone, it has three modes to ensure skin comfort.
FaceGym

HYDRATING ACTIVE ROLLER

Finalist

Used once or twice a week, this roller head combines crystallized hyaluronic acid, peptides, and centella asiatica to form 3,000 dissolving microneedles that deliver improved texture and plumper looking skin.
HigherDOSE

Red Light Face Mask

Finalist

Get the same feel-good benefits of lying by the pool without the damaging rays with this gentle, non-invasive treatment that mimics low-level .wavelengths found in natural sunlight. Red and near-infrared wavelengths are credited to aid in collagen production, reduction in fine lines and wrinkles, and cell regeneration.
Japonesque

Dermaplaner and Cooling Eye Roller 2in1

Finalist

A sustainably designed facial tool featuring a single stainless-steel, Japanese blade for exfoliation and facial hair removal and a stainless-steel roller to reduce redness and puffiness and improve absorption of serums and moisturizers.
Philips Beauty

Facial Shaver 5000 Series

Finalist

Gently removes even the finest facial hair for enhanced skin clarity, super-smooth skin care product absorption, and makeup application. Self-sharpening blades prevent irritation and a flawless result after every use. It’s also fitted with a built-in mirror and full-circle LED light.
Therabody

TheraFace PRO

Finalist

The TheraFace Pro is an FDA-approved, all-in-one device for facial health. It brings Therabody’s percussive therapy to the face to reduce tension and relax muscles, while interchangeable attachments let users experience both light therapy and cryothermal therapy.

Sun Product

NEUTROGENA®

Invisible Daily Defense Sunscreen Lotion SPF 60+

Winner

Invisible on all skin tones, the weightless formula protects against sun, wind, freezing temperatures, and pollution with an antioxidant-packed broad-spectrum UVA/UVB formula. It also hydrates, adding a healthy glow.
BeautyStat Cosmetics

Universal C Skin Refiner Vitamin C Serum with SPF50 Mineral Sunscreen

Finalist

According to BeautyStat, sunscreen alone blocks only 55% of free radicals. With the addition of 20% vitamin C to this sheer zinc oxide-based formula, sunscreen protection is vastly improved, reducing the signs of aging over time. Fans—including over 10 million viewers on TikTok—agree.
EltaMD

UV Stick Broad-Spectrum SPF 50+

Finalist

This sunscreen stick is mess-free, easy to apply, and won’t leave behind a sticky residue. It’s also water-resistant and mineral based. Fans report that it absorbs quickly, blends easily, and won’t leave a white cast on skin, while offering protection from UVA, UVB and HEV rays.
La Roche-Posay

Anthelios 70 UV Correct

Finalist

Formulated as a daily-use product, this anti-aging sunscreen for the face is clinically tested to blend in easily with all skin tones. It helps to correct and protect from visible signs of aging with UVA/UVB filters, antioxidants, and niacinamide for a more vibrant complexion today and into the future.
Shiseido Americas

Urban Environment Vita-Clear Sunscreen SPF 42

Finalist

Designed with vitamin C to brighten the complexion with a proprietary ingredient called Sun Dual Care, this fan favorite protects skin from damaging rays, is weightless on the skin and gives a shine-free look for eight hours straight.
Sun Bum

Original SPF 50 Sunscreen Oil

Finalist

Applying oil in the summer has long been considered a no-no due to its reputation as a non-protective, breakout-inducing, sticky choice. Not anymore, thanks to this light, non-occlusive hydrating formula that is crafted with organic coconut oil to moisturize skin and protect against harmful UV rays.
Supergoop!

Unseen Sunscreen Body SPF 40

Finalist

Comfortable and effective sun protection for the body celebrated for its weightless, scentless, and easily absorbable formula. Customers flag the “effortlessly glide-able formula” that protects, delivers moisture, and strengthens the skin barrier.
TULA Skincare

ultimate sun serum PentaPeptide sunscreen broad spectrum SPF 50

Finalist

To be applied daily, this skin care meets-sun-protection defends against UV rays. Probiotic extracts and pentapeptides work to prevent the appearance of early signs of aging while simultaneously lightening dark spots, minimizing the look of excess oil, and improving smoothness.

Sustainability Excellence Award

Amika

amika

Winner

To live up to its tagline, “All hair is welcome,” the company offers 11 collections for every type, texture, and style and has pledged to reduce their emissions to zero where they can and offset them when they can’t by 2030. Currently, their packaging is up to 90% post-consumer recycled plastic.
BRIXY

Finalist

Brixy’s mission is to bring exceptional beauty products to market without contributing to the planet’s ever-worsening plastic waste problem. The company uses premium ingredients such as coconut oil, argan oil and provitamin B to make hair and skin care bars that last two times longer than water-based products sold in bottles.
Cheekbone Beauty Cosmetics INC

Finalist

Indigenous-owned Cheekbone Beauty ensures their products follow the rules of fair trade and meet the Clean + Planet Positive standards set by Sephora Canada. They also offer refillable and performance-based products to help empower their customers to have fun with makeup. For transparency and to help set future goals, they produce an annual public Sustainability Report.
Here We Flo

Finalist

Period products, bladder care, and safe sex are the domains of this women-of-color owned brand. They use only biodegradable materials and give 5% of their profits to The Orchid Project, a charity fighting to end female genital mutilation as well as AKT, the English LGBTQ+ youth homelessness charity.
Lumene

Finalist

The company uses only high-quality, upcycled ingredients like cloudberry, Finnish oats, and bilberry to create their skin care and makeup must-haves. The founders have also invested in a dedicated Finnish factory so they can manage their emissions, water consumption, recycling, and supply chain.
Prose

Finalist

As the first and only carbon-neutral custom beauty brand, this industry-disrupter’s made-to-order model creates less waste than products that are mass produced. Meanwhile, the brand’s inclusive strategy involves prioritizing partners that work in Brooklyn, NY and are dedicated to championing individuals in every community.
superzero International

Finalist

Each waterless, carbon neutral Superzero bar packs five times the scalp and hair ingredients found in luxury liquid hair care products, is plastic- and microplastic-free and leaves hair stronger, with less visible damage and longer-lasting color.
Vintner’s Daughter

Finalist

Vintner’s Daughter’s philosophy centers on offering multi-beneficial products so that fewer products are produced and natural resources are preserved. Additionally, they source their ingredients from organic farming practices, and produce packaging with 80% post-consumer recycled materials.

Wellness Products, Aromatherapy, And Beauty Wellness Supplements

Nutrafol

Women’s Vegan Hair Growth Nutraceutical

Winner

Women who follow a plant-based diet can become deficient in some important nutrients that are key for keeping hair healthy. This physician-formulated nutraceutical targets root causes of compromised hair health including lack of collagen with Moldavian dragonhead, which has been shown to support the body in its own collagen production.
Dr. Teal’s

Foaming Bath, Prebiotic Lemon Balm with Essential Oil Blend

Finalist

Made with ingredients included to cleanse skin while relaxing the body, this balm-to-bubbles formula contains pure Epsom salt and prebiotic lemon balm to keep skin pH balanced and boost one’s mood.
HigherDOSE

Get Salty Spray

Finalist

Instead of replenishing lost minerals after a sweaty workout, prep the body beforehand with this topical magnesium-infused spray that proactively delivers benefits including calming effects, efficient detoxification, hormone balance, and skin health.
HUM Nutrition Inc.

SOS PMS GUMMIES

Finalist

Formulated to help relieve PMS symptoms like hormonal acne, bloating, mood swings, discomfort, and breast tenderness, this gummy contains powerhouse ingredients chasteberry to support a healthy hormonal balance and cranberry to enhance urinary tract health.
NEUTROGENA®

Nourished x Neutrogena Skin360® SKINSTACKS

Finalist

Neutrogena partnered with Nourished, the company behind the first mass-market 3D printed skin care dietary supplement, to create a sugar-free, vegan gummy with seven layers of scientifically backed ingredients. Products are tailored to a user’s answers via an in-app assessment.
OUAI Haircare

Thick & Full Supplements

Finalist

Formulated to target scalp health, this vegan daily supplement helps keep follicles clear and healthy for uninterrupted hair growth. Ingredients biotin and pea shoot extract are known to promote thicker strands. With continued use, a rich multivitamin complex improves hair strength and shedding.
The Good Patch

Active Patch

Finalist

Peel and stick on this energy-boosting patch that stays put through even the sweatiest of workouts. The secret? It’s made with a four-way stretch fabric that moves and breathes. Infused with caffeine, Beta Alanine, and L-citrulline, the patch can take the sting out of getting motivated.
VEGAMOUR

GRO AGELESS Gray Delay™ Hair Supplement

Finalist

A clean, daily supplement designed to help preserve hair’s natural pigment by supporting the body’s nutritional requirements necessary to prevent premature graying. It includes L-Theanine for stress reduction, healthy sleep support thanks to GABA, and reduction in hair shedding due to selenium.

Women’s Scent

Billie Eilish Fragrances

Eilish No. 2

Winner

Eilish No. 2 eau de parfum utilizes eight upcycled ingredients, making it as sustainable as it is alluring. The fragrance opens with Italian bergamot and apple blossom, then flows into spicy papyrus and wild wet poppy flowers, and closes with woody palo santo notes. A metallic veil of musk adds to the experience.
Creed

Wind Flowers

Finalist

Inspired by movement, Wind Flowers opens with sweet jasmine wrapped around the scent of Tunisian orange blossom. It has a heart of delicate jasmine flower and tuberose petals with a hint of sandalwood in a haze of iris and musk. A note of creamy praline offsets the dusky floral scent.
Ellis Brooklyn

FLORIST eau de parfum

Finalist

Instead of a “grandma floral,” this eau de parfum contains a vibrant mix of tuberose petals, golden gardenia, honeysuckle, and jasmine. It is produced with the proprietary Firgood, a natural extraction technology that’s free of solvents for an environmentally friendly impact.
Estée Lauder

AERIN Rose De Grasse Joyful Bloom

Finalist

Described by a customer as a “gorgeous cloud of florals,” this light and vibrant fragrance evokes a garden filled with blooming Indian rose and rose centifolia. “The beauty of this perfume comes after the first two minutes, when the scent of rose begins to unfold,” continues the fan.
Kayali

Yum Pistachio Gelato | 33 Eau de Parfum Intense

Finalist

A girl’s trip to Rome led to the discovery of a lifelong obsession with pistachio gelato for the founder of Kayali. This gourmand scent opens with facets of hazelnut and pistachio blended with rum. The heart evokes white peony, and dry down releases a dose of whipped cream and marshmallow.
Narciso Rodriguez Parfums

Musc Noir Rose

Finalist

Authenticity—and musk—are at the center of this feminine fragrance, which also releases top notes of bergamot combined with tuberose with a warm vanilla accent.
Parfums Christian Dior

J’adore Parfum d’Eau

Finalist

A concentration of water and flowers that stays true all day, the fragrance’s heart is fresh neroli from Vallauris. As the scent dries down, sunny notes of jasmine sambac meld with velvety notes of Chinese magnolia, resulting in fans praising the intense yet skin-soothing alcohol-free application.
Vera Wang

Rock Princess

Finalist

Handcrafted by the designer herself, this succulent eau de toilette resonates with the signature layering and exquisite attention to detail that can be seen across her fashion designs. This fragrance features notes of peach with hints of night-blooming jasmine and a creamy background of warm vanilla and amber.

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2023 Beauty Awards

Acne

CeraVe

Acne Control Cleanser

Alpyn Beauty

Pore Perfecting Liquid with 2% BHA & Borage

Beekman 1802

Blotting Booster PHA & Calamine Blemish Serum

Bubble

Super Clear Acne Treating Serum

Hero Cosmetics

Pimple Correct Pimple Clearing Pen

La Roche-Posay

Effaclar Salicylic Acid Acne Treatment Serum

NEUTROGENA®

Stubborn Acne Ultra-Thin Blemish Patches

TULA Skincare

Acne All-Star Non-Irritating Sulfur Cleanser & Mask

Anti-aging

SkinCeuticals

A.G.E. Interrupter Advanced

Biologique Recherche

Collagène Originel

Clinique

Smart Clinical Repair™ Wrinkle Correcting Serum

First Aid Beauty

Bounce-Boosting Serum with Collagen

Grown Alchemist

Skin Renewal Serum

MERIT

Great Skin™ Instant Glow Serum

Murad

Retinal ReSculpt Overnight Treatment

RoC Skincare

DERM CORREXION® Fill + Treat Serum

Bath & Body Cleanser

Olay

Cleansing & Nourishing Body Wash

Beautycounter

Reflect Effect Overnight Resurfacing Body Peel

Dove

Deep Moisture Body Wash

eos

Cashmere Pre-Shave Scrub

Molton Brown

Rose Dunes Bath & Shower Gel

Naturium

Glow Getter Multi-Oil Body Wash

Soap & Glory

Perfect Zen Warming Scrub

Tatcha

Hinoki Gentle Exfoliating Body Wash

Bath And Body Moisturizer

La Roche-Posay

Lipikar AP+M Triple Repair Moisturizing Body Cream

AVEENO®

Tone + Texture Renewing Lotion

Fig.1 Beauty

Retinol Renewal Body Serum

Homecourt

Hand Cream

JLo Beauty + Lifestyle

Firm + Flaunt™ Targeted Booty Balm

L’Occitane en Provence

Immortelle Shea Body Balm

Nécessaire

The Body Retinol

Olay

Nourishing Body Lotion with Hyaluronic Acid

Vaseline®

Intensive Care Sensitive Skin Relief Lotion

Cleanser And Scrub

Beekman 1802

Milk Scrub Oat + Goat Milk Exfoliating Facial Cleanser