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CeraVe
Acne Foaming Cream Wash
Winner
From the leading dermatologist-recommended acne brand, this maximum strength acne-fighting face and body cleanser is clinically tested to treat and prevent blemishes and blackheads with 10% benzoyl peroxide (the highest concentration available without a prescription). The effective yet non-stripping gentle foaming cream cleanser won’t dry out skin or disrupt its protective barrier thanks to CeraVe’s soothing formula of three essential ceramides, as well as hydrating hyaluronic acid and niacinamide.
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Buttah Skin by Dorion Renaud
Silky Soft Towels
Finalist
Unlike cloth towels, these absorbent single-use ones won’t transfer acne-causing bacteria, oil, or impurities onto your skin because you’re using a fresh, clean sheet every time. The soft viscose material, made from chemical-free bamboo fibers, is biodegradable and recyclable. The towels can be used to pat dry just-washed skin and used like a washcloth.
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Differin
Acne-Prone Skin Patches
Finalist
These invisible, ultra-thin salicylic acid patches exfoliate pores to help shrink blemishes and reduce redness. The sweat and waterproof patch can be worn day or night at the first sign of a pimple and features a triple-action formula: 0.5% salicylic acid to unplug a pore, Canadian willowherb, and centella asiatica to calm redness.
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Good Molecules
Pimple Patches
Finalist
These ultra-thin hydrocolloid pimple patches absorb impurities from within a clogged pore with cellulose gum and pectin. At the same time, they help flatten and conceal a pimple or whitehead while protecting the skin around it. A box of 60 patches is $8, so it’s a cost-effective (albeit non-medicated) acne patch option.
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Kiehl’s Since 1851
Truly Targeted Acne-Clearing Pimple Patch with Salicylic Acid
Finalist
This liquid pimple patch is formulated to calm redness, reduce pimple size, and fade post-acne dark spots. The medicated formula includes 2% salicylic acid to clear pores, 4% niacinamide and 0.2% licorice root extract to reduce redness and prevent hyperpigmentation. Kiehl’s liquid patch technology creates a breathable seal to protect the area from irritants (not to mention the temptation of picking at the spot) to speed healing.
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NEUTROGENA®
Adapalene Acne Treatment
Finalist
Formulated with 0.1% adapalene, the most effective prescription-strength retinoid available OTC, this gel works to clear acne breakouts, whiteheads, and blackheads. It also prevents new ones from forming by regulating skin cell turnover to keep pores clear, while also helping to fade post-inflammatory acne marks.
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Nutrafol
Clear Skin Nutraceutical
Finalist
A first-of-its-kind daily nutritional supplement, physician-formulated to reduce mild to moderate acne and visibly improve post-acne marks. Nutrofol’s proprietary Synergen Skin Complex contains a blend of vegan ingredients (adaptogens, herbs, and a postbiotic) that targets the root causes of acne, including stress, hormonal fluctuations, the microbiome, and immune system.
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VIOLETTE_FR
Invisible Bandage
Finalist
An invisible liquid patch that’s clinically proven to treat and protect blemishes of all kinds, including minor skin abrasions. The 99% naturally derived formula acts as a protective spot treatment and primer under makeup (or on its own) leaving a transparent matte finish on the skin. Ingredients like niacinamide will soothe redness, and CM Glucan protects and speeds healing.
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Drunk Elephant
B-Goldi™ Bright Drops
Winner
A barrier-strengthening serum that adds a natural golden glow to skin. A blend of 5% niacinamide to hydrate and brighten, mulberry leaf extract and diglucosyl gallic acid to help fade dark spots, moisturizing omega oils, and light-reflecting, radiance-boosting pigments. Add a drop or two to any cream or lotion, or wear on its own for instant luminosity.
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Danessa Myricks Beauty
Yummy Skin Serum Skin Tint
Finalist
This skin care-infused tinted moisturizer delivers a glowing complexion with sheer pigments and ingredients like vegan collagen peptides, moisturizing ceramides and squalene, hydrating sodium hyaluronate, and antioxidant cactus extract. (Comes in a range of 16 shades.)
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Laura Geller Beauty
Spackle Skin Perfecting Primer: Brighten-n-Blur
Finalist
The new addition to the brand’s popular Spackle line, this water-based jelly primer brightens skin, blurs pores and imperfections, and mattifies with soft-focus powders. The long-wearing formula contains antioxidants kiwi, papaya, and pink pomelo extracts, while Japanese plum extract improves firmness.
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Laura Mercier
Real Flawless Weightless Perfecting Concealer
Finalist
This longwearing (16 hours), waterproof and crease-proof serum contains skincare ingredients like antioxidant green tea and cacao extracts, as well as paracress extract to help firm and smooth skin, plus the brand’s Hydro-Lipid Matrix for intense hydration. Available in 22 shades in multiple undertones.
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Milk Makeup
Cooling Water Jelly Tint
Finalist
A sheer jelly-textured lip and cheek tint made with cooling, hydrating seawater and aloe for a buildable, long-lasting watercolor effect. The innovative stick comes in 4 bright shades, and the weightless, bouncy, water-based formula is infused with skin-firming vegan collagen.
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NARS Cosmetics
Light Reflecting Eye Brightener
Finalist
This creamy, long lasting under eye brightener comes in six shades, and camouflages dark circles with Chromatic Pearl Powder, a blend of reflective minerals that brightens and softens the look of fine lines. Infused with Hyaluronic Filling Spheres to hydrate and plump, and a plant-based retinol alternative to improve skin elasticity.
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Patrick Ta Beauty
Major Headlines Double-Take Crème & Powder Blush Duo
Finalist
A combination of a powder and a cream blush creates a long-wearing, lit-from within glow. The velvety powder glides on first as step 1, and then the cream melts into the powder for a glowy, dewy look. Available in 12 shades made with patented biomimetic pigments.
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Saie
Slip Tint All Over Radiant Concealer
Finalist
This weightless, luminizing concealer is made to be worn alone, or can be put under, or mixed with foundation or tinted SPF. It can also be applied over any look for a super glowy finish. The multitasking concealer-as-foundation is also recyclable.
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Dermalogica
Clarifying bacne spray
Winner
A blemish-fighting spray that works on hard-to-reach bacne (and all body) breakouts with pore-clearing salicylic acid, cooling witch hazel, and tea tree oil. The citrus-scented 360-degree spray also contains Moroccan argan oil to reduce redness and hydrate skin.
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AmLactin
KP Bumps Be Gone Cream with 15% Lactic Acid AHA
Finalist
A daily non-greasy moisturizer formulated to treat keratosis pilaris (KP) bumps. This multitasking targeted body cream includes 15% lactic acid, a clinically proven concentration of the AHA that gently smooths rough KP.
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Kopari Beauty
Golden Aura Body Oil
Finalist
A hydrating body oil that gives skin a glow with flecks of 24-karat gold. The silky formula includes hyaluronic acid, squalene, and nourishing botanical oils of sunflower and shea butter. To add to the luxe vibe, it has the warm scent of toasted sugar, jasmine, and musk.
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MAËLYS
GET-DREAMY Overnight Toning Whip
Finalist
A nighttime moisturizer for your body, this whipped formula uses botanical milk thistle and uva-ursi leaf extracts to help contour and smooth the appearance of cellulite. Natural passion fruit seed oil, shea butter, and coconut oil moisturize.
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Naturium
Glow Getter Multi-Oil Body Butter
Finalist
A light, whipped body butter formulated with a blend of natural, linoleic-rich botanical oils, shea butter, glycerin, squalene, and plant-based peptides to nourish the skin barrier below the neck. Natural extracts of vanilla and coconut imbue the butter with a subtle and luxurious scent.
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Naturopathica
Vitamin C & Neroli Dry Body Oil
Finalist
A lightweight dry oil that absorbs instantly, seals in moisture, and leaves a pretty sheen on the skin with natural Mediterranean neroli (bitter orange) and anti-inflammatory South American babassu seed oil. It’s also infused with antioxidant-rich vitamin C to help protect skin from free radical damage.
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U Beauty
Resurfacing Body Compound
Finalist
This science-driven exfoliating body moisturizer (a below-the-neck counterpart to the luxury brand’s bestselling resurfacing facial treatment). This utilizes lactic, glycolic, mandelic, and phytic acids, papaya enzyme, and biomimetic peeling peptide in a moisturizing and antioxidant-rich formula that optimizes normal skin cell turnover to refine skin texture.
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Versed Skincare
PRESS RESTART Advanced Retinol Body Butter
Finalist
A rich-yet-lightweight body cream/lotion that has encapsulated retinol to stimulate collagen production and regulate cell turnover for healthier, firmer, more youthful skin on the body. The cocoa and tucuma butter nourish and moisturizer (and smell delicious), while tripeptide helps promote skin renewal and repair.
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La Roche-Posay
Lipikar AP+ Gentle Foaming Cleansing Oil
Winner
A non-stripping oil-to-foam body and face cleanser for dry and sensitive skin that provides 24-hour hydration. This mild wash is even suitable for babies as young as two weeks old. It’s infused with La Roche-Posay’s thermal spring water, shea butter, niacinamide, and glycerin.
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BYOMA
Hydrating Body Wash
Finalist
This hydrating, nutrient-rich and pH balanced body cleanser soothes with a prebiotic complex to balance the skin’s microbiome. Calming beta glucan and barrier-friendly squalene are also included in this creamy lathering wash.
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Dove
Hydration Boost Serum Body Wash
Finalist
Part of Dove’s Shower Serum collection, this body wash is infused with 6% hydrating serum and hyaluronic acid to moisturize (for 24 hours of skin softness) as it cleanses. It’s creamy and frothy, and smells like jasmine, roses, and apricot.
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First Aid Beauty
KP Bump Eraser Body Scrub 10% AHA – Fresh Strawberry
Finalist
This natural strawberry-scented (not artificially fragranced) scrub contains chemical and physical exfoliants (10% AHA with glycolic and lactic acids, plus natural pumice buffing beads) to gently slough away dead skin cells and KP bumps (known as ‘strawberry skin’).
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Fur
KP Body Scrub
Finalist
A skin smoothing scrub targeting KP bumps with the dual action of 14% AHA (namely a powerful dose of lactic acid) and perlite, a natural volcanic mineral. The benefits of microdermabrasion and chemical exfoliation in one resurfacing body treatment.
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OUAI
St. Bart’s Body Cleanser
Finalist
This hydrating body wash not only smells like a tropical Caribbean vacation, but is also infused with antioxidant-rich moisturizing jojoba seed and rosehip oils.
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The Honey Pot Company
Lavender Chamomile Hydrating Herbal-Infused Body Cleanser
Finalist
A hydrating, pH balanced, microbiome-friendly, and sulfate-free body wash with a plant-based body cleansing formula that includes this new natural lavender and chamomile scent. Powered by the brand’s Herbal Hydration Serum (marshmallow and asparagus roots, gentle lactic acid).
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TPH by Taraji
Baby Buff’d
Finalist
A brightening body scrub with glycolic and lactic acids, hydrating niacinamide, and rice powder – a gentle, finely milled natural exfoliator. The vegan and sulfate-free, vanilla and tuberose-scented formula leaves skin smooth, polished, and supple.
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Clinique
High Impact High-Fi Full Volume Mascara
Winner
This lash-healthy formula – made with coconut, argan, and moringa oils – is safe for sensitive eyes and delivers ultra-volumized results. The lightweight gel has tiny dimensional fibers that are evenly deposited along lashes with the brand’s High-Def Wave Brush that has wavy bristles and a precision tip to volumize, separate, lift, and lengthen.
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Ardell Beauty
Naked Press On Pre-Glued Underlash Extensions
Finalist
These lightweight pre-glued underlash extensions are made to be placed under natural lashes to add fullness there. Three different lengths let you stack, fill, or accent for a custom look and the self-adhesive band eliminates the need for messy glue. Just place and press for an all-day hold. Comes with 30 patented lash clusters and an ergonomic applicator.
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Grande Cosmetics
GrandeBROW 2-in-1 Tinted Brow Gel + Brow Enhancing Serum
Finalist
A smudge-proof tinted brow gel with mini fibers + brow enhancing serum. Clinically proven to help brows appear thicker and darker over time, the serum is infused with moisturizing castor oil (rich in omega-6 fatty acids) plus vitamin E and antioxidant-rich beet root extract, a natural source of B vitamins for brow hairs. Available in four shades.
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KS&CO
Microfeathering® Brow Pen
Finalist
A micro-fine tipped pen able to make thin, feathery strokes that mimic the look of natural brow hairs. The sheer formula is designed to seamlessly blend in with existing hairs to fill in sparse areas and create fullness and definition, maintaining a soft, natural look. Available in three shades.
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L’Oréal Paris
Voluminous Panorama Mascara
Finalist
This gives lashes fanned out volume from corner to corner, with a multi-level bristle brush that has shorter bristles at the tip to coat hard-to-reach lashes, and a 5% stretchflex complex formula for flexible, separated, clump- flake- and smudge-resistant fullness and length for up to 24 hours.
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MAC Cosmetics
Connect In Colour Eye Shadow Palettes
Finalist
This makeup artist-worthy palette of intensely pigmented eye shadows (7 palettes in all) that are curated by the MAC pros. Each shadow is formulated with a 25% higher pigment load compared to previous palettes and the silky textures range from mattes to metallics.
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Victoria Beckham Beauty
Vast Lash Mascara
Finalist
A long-wearing volumizing mascara that’s smudge-proof, yet easy to remove. An intense, glossy black mascara that defines, adds fullness, and nourishes lashes with panthenol, niacinamide, and fortifying Symlash 1631. The water-activated Instant Removal Technology is what makes this formula easy to take off without pulling or damaging lashes.
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YENSA Beauty
Brows on Brows Super Defining Gel
Finalist
A superfood-infused tinted gel builds color and volume as it combs, sculpts, and locks brows into place. Enriched with eight natural super oils, including black sesame, black tea, and chia seed, this hair-healthy formula adds thickness to sparse brows.
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Shiseido
Benefiance Wrinkle Smoothing Eye Cream
Winner
A wrinkle smoothing version of Shiseido’s bestselling Benefiance Eye Cream contains collagen-boosting peptides to help soften fine lines. There’s also moisturizing squalene and vitamin E, as well as ginseng extract, caffeine, and a blend of Japanese botanicals to help hydrate, brighten, and depuff.
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DECORTÉ
Liposome Advanced Repair Eye Serum
Finalist
This serum features the Japanese brand’s proprietary bio-liposomes, an innovative double-layered, nano-sized capsule technology that’s able to effectively deliver moisturizing ceramides to the skin around the eyes. The bio-liposomes are also infused with natural Japanese plant extracts that help brighten, firm, and hydrate skin.
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INNBEAUTY PROJECT
Bright & Tight Eye Cream
Finalist
This eye cream contains clinically proven ingredients like 3% tranexamic acid, caffeine, and three types of vitamin C work to brighten darkness under the eyes, while bakuchiol and peptides help to visibly firm skin and improve the appearance of fine lines. The formula also has optical brighteners to instantly wake up the eye area.
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Revision Skincare
C+ Brightening Eye Complex™
Finalist
The brand’s patented MelaC+ Technology addresses a root cause of dark circles and puffiness by reducing fluid build-up under the eyes. It contains 10% THD Ascorbate (a potent, stable form of vitamin C) plus other brightening antioxidants, skin-firming peptides, and prebiotic ingredients to support the microbiome. Light-diffusing minerals in the formula instantly brighten the skin.
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RoC Skincare
Derm Correxion® Dual Eye Cream
Finalist
This 2-in-1 treatment has an eye gel on one side that lifts and ‘freezes’ the eyelids and brow area. (It contains Dynalift, an ingredient that uses sorghum bicolor stalk juice to temporarily tighten skin.) On the other side of the jar is an under-eye cream to smooth lines, brighten, and depuff. Both clinically proven formulas have collagen-building retinol and peptides.
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RéVive Skincare
Peau Magnifique Eye Concentrate
Finalist
A clinically proven nighttime treatment that visibly reduces puffiness and under eye darkness, and addresses fine lines, crepiness, dryness, discoloration, and even the ‘11’ lines between the brows. The formula includes RéVive’s Bio-Renewal, Bio-Firming, and Bio-Volumizing Peptides, as well as caffeine and pineapple enzymes to decongest and brighten. The ‘advanced drone delivery system’ helps deliver active ingredients effectively to skin cells.
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SKIN1004
PROBIO-CICA BAKUCHIOL EYE CREAM
Finalist
This K-Beauty brand infuses their products with fermented centella asiatica, a natural herbal extract with anti-inflammatory properties. This cream also contains bakuchiol, a natural alternative to retinol, to help soften fine lines. Ceramides and shea butter moisturize skin.
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SkinCeuticals
A.G.E. Advanced Eye
Finalist
A clinically proven formula that’s packed with collagen and elastin boosting peptides plus patented Proxylane that stimulates collagen production and also counteracts the natural glycation process that degrades the protein. (Advanced glycation end products, or A.G.E.s are the culprits.) There are also potent antioxidants and caffeine to brighten and depuff.
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CeraVe
Hydrating Foaming Oil Cleanser
Winner
A multitasker that begins as an oil to remove makeup and then morphs into a lathering wash to double-cleanse. The nonstripping, non-comedogenic formula leaves skin clean and hydrated (thanks to moisturizing ceramides, hyaluronic acid, and squalene), and works for all skin types, even sensitive and eczema-prone skin.
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Biologique Recherche
Lait S.R.
Finalist
A creamy non-foaming makeup remover/cleanser made for combination and blemish-prone skin that gently eliminates impurities and excess oil without drying skin. Formulated with the brand’s signature botanical extracts – a complex of myrrh, myrtle, and onion, as well as rose hip extract.
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Curél
Japanese Skincare Oil Control Foaming Facial Wash
Finalist
A skin-balancing cleanser for combination or dry skin types, this pH balanced, fragrance-free, foaming, light-as-air formula gently removes makeup, dirt, and excess oil without stripping the skin barrier’s natural ceramides.
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DEINDE
Purifying Whipped Cleanser
Finalist
A barrier friendly, fragrance-free, ultra gentle cleanser from the biotech skin care brand. This rich, creamy, lathering face wash works well for all skin types and is infused with cleansing polysaccharides, plus soothing allantoin, and biotech-active fermented glycolipids that balance and support the skin’s microbiome.
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Garnier
Micellar Gentle Peeling Water
Finalist
Formulated with 1% polyhydroxy acid (PHA), glycolic acid (AHA), and pineapple fruit extract, this supercharged micellar water gently exfoliates skin as it cleanses and removes makeup. It is clinically tested to even and smooth the complexion.
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rhode
Pineapple Refresh Daily Cleanser
Finalist
This gentle exfoliating balm-to-lather face wash works for all skin types, including sensitive ones. The fragrance-free double-cleanse formula is infused with polyglutamic acid and hyaluronic acid to extra hydrate, anti-inflammatory antioxidants green tea and sea buckthorn oil, and pineapple enzyme – a natural exfoliant.
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Tatcha
The Matcha Cleanse
Finalist
A mild clarifying gel cleanser for oily and acne-prone skin types that decongests pores without stripping the skin barrier of moisture. This fragrance- and soap-free cleanser contains antioxidant-rich kyo-matcha green tea, Japanese coix seed and willow bark–plant-derived BHA alternatives to gently exfoliate skin, control oil and minimize shine all day long.
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The Lip Bar
Total Meltdown Makeup Remover Balm
Finalist
A makeup-removing balm that transforms into a silky oil when applied to the skin and gently takes off dirt, excess oil, sunscreen, and makeup. This natural, vegan cleansing formula includes sunflower and jojoba seed oils, brightening rosehip oil, and hydrating hyaluronic acid.
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Beekman 1802
Oh! Mega Milk Fermented Barrier Boosting Facial Oil
Winner
This goat milk-based formula is infused with fermented plant oils rich in omega fatty acids to nourish the skin barrier without leaving a greasy feel. It also contains hydrating niacinamide, plus vitamin C and licorice root extract to help fade dark spots.
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Curél
Japanese Skincare Oil Control Hydrating Water Essence
Finalist
This non-comedogenic, fragrance-free and pH balanced essence calms skin and replenishes moisture after cleansing. It’s a balancing ultra-lightweight hydrator for all skin types, but it is specifically designed for dry skin that’s out of balance and produces excess oil.
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Drunk Elephant
Bora Barrier™ Repair Cream
Finalist
Created with a barrier-replenishing ‘6-butter lipid complex’ of ceramides and lipids, plus soothing antioxidant compounds, this luxe cream is clinically proven to deliver 24-hour moisture to dry, sensitive, and mature skin. This is the brand’s richest, thickest facial moisturizer, made for barrier repair and super hydration.
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Lancôme
Rénergie H.P.N. 300-Peptide Cream
Finalist
A revolutionary, peptide-packed, collagen building and skin protecting formula. The H in the product’s name stands for hydrating hyaluronic acid. The P is for peptides (300 different naturally-derived, collagen-boosting peptides to be exact). And the N is for niacinamide, the skin brightening antioxidant. It’s also infused with broad-spectrum UV protection to help prevent sun damage (which destroys collagen). This patent-pending concentration of potent ingredients has been clinically tested to improve wrinkles, dark spots, and sagging skin.
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Noble Panacea
The Absolute Nourishing Lift Oil
Finalist
Powered by the science-driven brand’s patented OSMV Technology, this hydrating face oil encapsulates water soluble hyaluronic acid within a pure oil, so it hydrates and seals in moisture simultaneously. The high-tech delivery system can release long-term hydration into skin cells. The oil also contains retinol to help promote collagen and elastin production.
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OSEA
Collagen Dream Night Cream
Finalist
Clinically proven to reduce the effects of stress on skin, this plumping cream uses algae-derived bio retinol and vegan collagen to help firm skin and visibly reduce signs of fatigue such as fine lines and wrinkles. It also contains natural botanical extracts (from king of bitters, organic wild lavender, pink rock rose) and five vital hydrators to soothe and moisturize skin.
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Summer Fridays
Rich Cushion Cream
Finalist
A rich yet lightweight cream that’s packed with moisture. It delivers skin plumping, line softening action with hyaluronic acid and natural extracts of watermelon rind, lentil fruit and apple skin. The hydration comes from the HA plus glycerin, squalene and saccharide isomerate, a plant sugar-derived humectant. And there’s allantoin and chamomile to baby the skin barrier.
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Tower 28
SOS Recovery Cream
Finalist
Designed for sensitive skin and described as ‘intentionally basic’ by the brand, this non-irritating formula is a super soother. A cushiony, non-greasy repair cream that’s been clinically tested to soothe irritation, reduce redness, and reinforce the skin barrier with four types of hyaluronic acid, ceramides, and calming allantoin.
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Olay
Super Serum
Winner
This 5-in-1 serum is supercharged with Olay’s breakthrough discovery of activated low pH niacinamide, plus vitamins C and E, collagen peptides, and gentle AHA lactic acid that all work together to even and brighten skin tone, smooth texture, and boost collagen without irritating sensitive skin. The serum delivers two months of visible skin improvement in two weeks, improving skin tone and texture, while firming, hydrating, and softening lines.
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(plated) Skin Science
Skin Science INTENSE Serum
Finalist
Formulated with the brand’s proprietary Renewosome technology containing platelet-derived exosomes, a growth factor complex made from safely and ethically sourced human platelet extract, this potent regenerating and hydrating serum is clinically proven to minimize the appearance of wrinkles, redness, and brown spots.
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ALASTIN
C-RADICAL Defense Antioxidant Serum
Finalist
This clinically proven antioxidant formula harnesses the power of Alastin’s proprietary form of vitamin C (sodium ascorbate) that’s encapsulated in a liposome delivery system, which protects the stability of this active ingredient and helps it absorb into the skin. It also includes 15 more proven antioxidants to fight free radicals and UV damage.
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Bubble
Water Slide Hydration Boosting Serum
Finalist
A super hydrating serum from the science-backed, plant-based Gen Z skin care brand. It includes hyaluronic acid, niacinamide, squalene, glycerin, and prickly pear extract to drench skin in lightweight moisture. Bonus: It’s also got collagen boosting peptides!
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Innisfree
Green Tea Enzyme Vitamin C Brightening Serum
Finalist
Green tea enzymes, vitamins C and E, and ferulic acid all help to visibly smooth and even the skin tone. This gentle formula also features hyaluronic acid, panthenol, niacinamide, allantoin, and squalene to hydrate and soothe skin.
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La Mer
The Lifting Firming Serum
Finalist
In addition to La Mer’s signature Miracle Broth (a fermented elixir of sustainably harvested giant sea kelp, vitamins and minerals), this powerful lifting and firming serum is infused with a proprietary Restructuring Ferment to help restore volume and provide instant plumping to the skin. The botanical extracts in the formula are rich in potent antioxidants.
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SkinBetter Science
Mystro Active Balance Serum
Finalist
Utilizing a proprietary P.A.T.H. technology with a powerful blend of plant-based adaptogens (derived from turmeric root and echinacea purpurea extracts to name a few) that help the skin adapt to stressors and achieve more balanced, healthier skin. Also infused with potent antioxidants like alpha lipoic acid, plus hydrating squalene and niacinamide.
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True Botanicals
Phyto-Retinol Sleep Serum
Finalist
This serum is formulated with Peptilium, a patented plant-based alternative to retinol that’s clinically proven to work twice as fast (and better) than the traditional active ingredient, without the sensitizing side effects. This non-irritating, microbiome-friendly serum is also bolstered with antioxidant astaxanthin and green tea leaf extract and anti-inflammatory primrose.
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LANEIGE
Bouncy & Firm Sleeping Mask
Winner
Adding to their bestselling lineup of sleeping masks, this new one is specially formulated to visibly firm and plump the skin with a proprietary Peony & Collagen Complex with peptides to boost collagen production, probiotic lysate to support the skin barrier, and hydrating hyaluronic acid. The Hydro-Melt Glow Capsules deliver lipids to the skin surface while you sleep.
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111SKIN
Wrinkle Erasing Retinol Patches
Finalist
These patches are designed to precisely target expression lines through an innovative transdermal delivery system that’s clinically proven to give two times the absorption speed and depth of active ingredients. The microcone technology delivers a concentrated amount of retinol, vitamin C, and a peptide complex to the skin. One package contains a set of five different shapes of patches.
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Clark’s Botanicals
7-Acid Daily Glow Peel
Finalist
A clinically tested blend of exfoliating AHAs including lactic, glycolic, malic, and citric acids to improve texture, fade discoloration and brighten the complexion. The daily treatment also contains pore-clearing salicylic (BHA) acid, and 3% PHA (gluconolactone acid) to help reduce redness and smooth skin.
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First Aid Beauty
Facial Radiance Pads with Glycolic + Lactic Acids Compostable
Finalist
FAB’s bestselling exfoliating pads with AHA acids are now compostable, so they’re good for the planet and for sensitive skin. The soft pads are infused with cucumber water and aloe so they can be used daily to gently remove dead skin cells, brightening and clearing skin without irritation.
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iS Clincial
Retinol+ Emulsion 0.3
Finalist
This resurfacing formula combines retinol that’s encapsulated with bio-identical lipids for optimal delivery and absorption. It also contains bakuchiol to double down on retinol’s collagen building benefits, and adds a copper peptide, powerful botanical antioxidants like vitamin C and E, and hydrators such as ectoin and shea butter.
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Live Tinted
Superbright™ 15% Vitamin C Serum Stick
Finalist
A balm-to-serum antioxidant stick that’s superpowered with a highly stable form of 15% vitamin C, 1% alpha arbutin, 0.5% ferulic acid, and vitamin E to brighten and even the skin tone. The potent antioxidants in this innovative and portable stick also help fight free radical damage from UV exposure.
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PCA SKIN
Pigment Correct Peel
Finalist
A professional treatment that uses the brand’s Multi-Acid Synergistic Technology (MAST) to correct and prevent dark spots and uneven skin tone from sun damage, melasma, and post-inflammatory hyperpigmentation. It contains concentrated amounts of lactic, mandelic, pyruvic, and tranexamic acid to deliver a 17% reduction in hyperpigmentation after just one treatment.
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The Beauty Sandwich
SS01 Secret Sauce
Finalist
Developed by renowned celebrity facialist Ivan Pol, this ultra luxe serum is a topical daily nutritional supplement for the skin. Made with a proprietary blend of botanicals, including rosehip fruit extract, jasmine, neroli, sea buckthorn oil, and sandalwood that are packed with essential fatty acids, ceramides, and antioxidants.
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K18 Hairscience
Molecular Repair Hair Oil
Winner
A bio-engineered frizz-fighting weightless hair oil that increases shine, repairs damage, protects strands from heat damage, and strengthens hair fibers with a silicone-free formula that includes peptides and natural avocado and sunflower oils.
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Amika
Smooth Over Frizz-Fighting Treatment
Finalist
A fast-acting, lightweight, rinse-out treatment that’s clinically proven to reduce frizz by 73% in 60 seconds, and keep it frizz-free for up to 72 hours in high humidity after one use. Formulated with hydrating aloe, smoothing glycolic acid, fuzz taming water lily extract, and vitamin-rich sea buckthorn berry.
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Function of Beauty
Bond Repair Custom Leave-In Treatment
Finalist
A customizable, lightweight leave-in treatment to repair damage from hair color, bleach, and hot tools. Two serum-in-cream formulas address the needs of straight/wavy and curly/coily hair types. Created with Adaptive f3 Bonding Complex to enhance shine, control frizz, deliver heat protection, and strengthen strands.
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Gisou
Honey Infused Hair Serum
Finalist
This clinically proven, 96% natural serum features pure Mirsalehi honey encapsulated within the brand’s Bee Garden Blend. Upon application, these droplets burst, releasing the hair healthy honey and plant-based keratin blend to seal in moisture, shine, and protect hair with antioxidants.
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Innersense Organic Beauty
Hair Renew Scalp Oil
Finalist
A lightweight treatment oil to nourish scalp and encourage healthy hair growth. Natural oils of antioxidant-rich pomegranate seed, and moisturizing sesame and sunflower seed oils (packed with omega fatty acids) repair the moisture barrier and calm an itchy, dry scalp.
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John Paul Mitchell Systems
Clean Beauty Shine Enhancing Treatment
Finalist
This shine-enhancing glossing treatment is infused with pomegranate extract and borage oil to protect and moisturize strands. The clear gloss is meant to be applied after using the brand’s color depositing treatments that come in nine different shades.
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Kérastase
Première Concentré Décalcifiant Ultra-Réparateur
Finalist
This repairing pre-shampoo treatment is formulated with an 8% citric acid + glycine complex to help remove calcium buildup (from hard water) and repairs damage and dullness. It reinforces weak hair bonds and reconnects broken links between keratin chains for stronger strands.
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VEGAMOUR
HYDR-8 Leave In Conditioner
Finalist
A multitasking leave-in conditioner, heat protector, detangler, and frizz fighter in one silicone-free spray. The weightless formula is infused with a vegan keratin alternative that binds to strands, mushroom extract for heat and humidity protection, plus hydrating amino acids.
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Virtue Labs
Damage Reverse™ Serum
Finalist
This leave-in serum contains a high concentration of the brand’s patented bioidentical hair repairing protein, Alpha Keratin 60ku, biomimetic peptide, and Peptide Matrix Technology. Clinically proven to reverse hair damage (like split ends) and fight future damage.
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Madison Reed
Root Perfection Root Touch Up Kit
Winner
A cream-based, ammonia-free permanent color that uses Rapid-Dye Technology to quickly deliver 100% gray coverage to visible roots in just 10 minutes. Available in eight shades and specifically designed for touch ups at the hairline and part line in between color appointments. Extends the time between salon visits by three weeks.
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dpHUE
Color Dream
Finalist
An at-home, ammonia-free demi-permanent formula that delivers shiny and conditioning color. Available in eight natural shades that seamlessly blend grays with multidimensional color that lasts up to 16 shampoos and gradually fades away without leaving a line of demarcation.
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Fekkai
Blonde Rx Anti-Brass Repair Mask
Finalist
This conditioning mask neutralizes brassiness and brings color-treated blonde strands back to life with ultra-violet pigments. Infused with hydrating panthenol and natural oils of avocado, jojoba, and chia seed to deeply condition and strengthen hair.
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L’Oréal Paris
Superior Preference Hair Color
Finalist
The new and improved version of this classic permanent hair color is powered by a fade-defying concentration of long-lasting dyes combined with conditioning oil-in-gel (no drip!) texture. The rich color – available in 50 shades – lasts up to nine weeks.
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Sally Beauty
bondbar Bonding Permanent Crème Hair Color
Finalist
A line of permanent cream hair color designed with bonding technology to strengthen, condition, and repair hair fibers and reinforce bonds while providing 100% gray coverage. Available in a wide range of shades from neutral black and darkest ash brown to high lift violet blonde.
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Schwarzkopf
Keratin Blonde – Platinum Blonde Ultra Lightening Kit
Finalist
This at-home hair color kit lifts up to nine levels, provides up to 100% gray coverage, and up to 80% less breakage. The protective pre-color conditioning serum keeps hair healthy, and the K-Bond-Plex anti-brass purple conditioner works to neutralize brass.
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TOPPIK
Fill Me In
Finalist
This brush-on cream color comes in four shades and helps to visibly fill in the hairline, eyebrows, or touch up roots at the part, making hair appear fuller with a formula infused with keratin protein fibers and argan oil. The 3-in-1 applicator allows you to blend precisely and easily.
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Wella Company
Vivid Darks Permanent Cream Color
Finalist
Permanent cream color specifically designed for naturally dark hair. Available in four vivid shades and formulated with five nourishing lipids to deeply condition hair and a new innovative hair coloring technology that lifts color up to three to four levels.
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Redken
Acidic Bonding Concentrate (ABC) 5-Minute Liquid Mask
Winner
A deep conditioning creamy mask that melts into hair and repairs damage in five minutes with the brand’s proprietary Conditioning Care Complex plus their patented citric acid Acidic Bonding Concentrate to smooth, heal, and detangle all hair types, including thick curls and coils.
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Fable & Mane
MahaMane Detangling Leave-In Conditioner
Finalist
This lightweight, milky spray detangles, hydrates, and protects from heat with moisturizing aloe and red hibiscus, plus antioxidant amla berry. The Ayurvedic formula of this leave-in conditioner is clean, silicone-free, and vegan.
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John Frieda Hair Care
Blonde+ Repair Bond Building Conditioner
Finalist
Part of the brand’s new Blonde Repair collection, the bond building technology in this conditioner works to moisturize, strengthen, and protect hair from damage while boosting light-reflecting blonde brightness.
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K18 Hairscience
Damage Shield Protective Conditioner
Finalist
A nourishing silicone-free conditioner that’s engineered to weightlessly soften, detangle, and strengthen hair with K18PEPTIDE. The ceramide-rich formula also contains a biotech-produced polysaccharide that provides a biomimetic shield that protects hair from damage for 3 days.
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Kristin Ess Hair
Velvet Finish Softening Mask
Finalist
A silicone-free lightweight hair mask designed to detangle and deeply condition all hair types, and ultra-nourishes thick, coarse or over-processed strands as it maximizes softness, shine, and smoothness.
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Olaplex
No. 5P Blonde Enhancer Toning Conditioner
Finalist
This blonde- and grey-enhancing toning conditioner neutralizes brassiness and yellow tones with micro-fine pigments that reach gaps left by larger pigments in purple brass-fighting shampoos. It brightens blonde and grey strands as it strengthens color-treated hair with signature OLAPLEX Bond Building Technology.
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Pantene
Miracle Rescue Deep Repair Conditioner with Melting Pro-V Pearls
Finalist
This bond-strengthening deep conditioner fortifies and repairs hair fibers and nourishes strands with Melting Pro-V Pearls that release replenishing nutrients and strengthening lipids into hair strands to visibly repair six months of damage in just one use.
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SEVEN® haircare
OPTI conditioner
Finalist
A conditioner with biotin, collagen, and vitamin B3 that targets hair thinning and loss with patented plant-based ingredients Procapil and Capixyl. The latter are designed to protect follicles by blocking dihydrotestosterone (DHT) and extend the anagen (growth) phase of the hair cycle while minimizing the telogen (resting) phase. Clinically proven to promote hair growth and restore fullness.
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ORIBE
Serene Scalp Oil Control Shampoo
Winner
A gentle purifying shampoo designed to extend the time between washes by reducing excess sebum on the scalp without drying out or stripping skin or hair. The unique formula blends green marine algae and sugar-derived prebiotic to control oil while rebalancing the scalp’s microbiome.
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Cécred
Clarifying Shampoo & Scalp Scrub
Finalist
A deep cleaning scalp-care shampoo that removes product buildup and residue with gentle exfoliating acids, organic purple willow bark, and tea tree oil. The 2-in-1 formula is also boosted with hydrating niacinamide and a chelating agent to help neutralize the effects of hard water.
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Head & Shoulders
BARE Soothing Hydration
Finalist
This minimal ‘bare’ shampoo formula uses only nine ingredients, including plant-derived moisturizers and cleansers to clean and hydrate dry hair and scalp. The sulfate- and silicone-free cleanser is also clinically proven to fight dandruff with zinc pyrithione.
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Kitsch
Rice Water Protein Strengthening Solid Shampoo
Finalist
A rice water shampoo bar that helps repair hair damage, including split ends while being environmentally friendly. Rice water protein is the star ingredient that strengthens strands in this lathering, sulfate-free, zero-waste solid shampoo.
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L’Oréal Paris
Elvive Hyaluron + Pure 72H Purifying Shampoo
Finalist
Inspired by skin care, this deep cleaning shampoo dissolves excess sebum, buildup and residue at the roots as it increases moisture retention of the hair strands. The patented formulation of exfoliating salicylic acid and hydrating hyaluronic acid delivers 72-hour clean hair hydration.
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LolaVie
Restorative Shampoo
Finalist
A gentle, sulfate-free cleanser that nourishes hair and scalp with vegetable ceramides, botanical extracts, and B vitamins like niacinamide and biotin. It repairs and protects from future damage with the brand’s proprietary bond technology, using chia seed extract to shield hair fibers.
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Moroccanoil
Frizz Control Shampoo
Finalist
Frizz-fighting begins in the shower with this moisturizing shampoo that decreases flyaways and protects hair against the effects of humidity. The brand’s signature argan oil is enhanced with jackfruit extract to boost frizz resistance. The formula helps reduce static and flyaways by 99% (in 90% humidity) for up to 72 hours.
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The Doux
Press Rewind Curl Retention Shampoo
Finalist
Designed to strengthen, cleanse, prevent heat damage, and restore moisture to curls and coils using the brand’s DOUXplex bonding technology. Natural aloe stem, patau oil, and cactus extract deeply hydrate all hair textures.
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Bumble and bumble
Thickening Dryspun Texture Spray Light
Winner
An airy texturizing spray that delivers a volumized, full look with dimension and flexible movement. This translucent, lightweight finishing spray (a lighter take on the brand’s Pro-fave Dryspun Texture Spray) is formulated with silk powders plus macadamia nut and argan oils.
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Batiste
Sweat Activated Dry Shampoo
Finalist
The dry shampoo brand’s innovation is a waterless formula that reactivates when you sweat, delivering up to 24 hours or freshness. Rice starch absorbs sweat and oil, while the encapsulated smart fragrance technology is released when in contact with moisture and neutralizes odor.
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Dae Hair
Cactus Fruit 3-in-1 Styling Cream
Finalist
A multitasking cream that creates smooth styles, shiny blowouts, and defines natural curls. Infused with desert-derived botanicals to moisturize hair, this lightweight, versatile cream adds polish and tames frizz on all hair types.
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DevaCurl
CURLHEIGHTS™ CREAM
Finalist
A lightweight, non-sticky, non-greasy styling cream for curly hair, made with Volume Complex to increase volume, definition, fullness, and bounce. It also moisturizes dry curls and reduces frizz by 83% for up to 8 hours.
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Olaplex
Volumizing Blow Dry Mist
Finalist
This styling mist is designed to protect hair as you heat style it. Infused with the brand’s patented OLAPLEX Bond Building Technology to relink damaged bonds and repair as you blow dry. The formula is also infused with jackfruit polysaccharides, bamboo extract lipopeptides, advanced polymers, and pea peptides for long-lasting body and fullness.
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ORIBE
Gold Lust Dry Heat Protection Spray
Finalist
A styling spray that provides heat protection and a frizz-free finish with naturally derived ingredients like plant collagen, marine algae extract, and a botanical-based polymer. Designed to spray on dry hair before using hot tools, this conditions and adds softness while protecting strands from temperatures up to 450 degrees.
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Raw Sugar Living
Not So Dry Shampoo
Finalist
An environmentally friendly, innovative alternative to aerosol dry shampoo sprays, this lotion formula is designed to help absorb build up and excess oil from the scalp with natural tapioca and rice starch. It also contains vegan biotin and bamboo extract to strengthen hair follicles.
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ROZ
MILK Hair Serum
Finalist
A silky, silicone-free hair serum, created by celebrity hairstylist Mara Roszak to hydrate, smooth, detangle, and strengthen strands. This lightweight, milky hydrating formula is 96% natural with hyaluronic acid, panthenol, and the brand’s Botanicomplex of ginger root, frankincense, grape seed and walnut extracts.
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Dyson
Airstrait™ straightener
Winner
A cutting-edge hot iron-like tool engineered to dry and straighten wet or dry hair without heat damage using controlled high-pressure air flow – not hot plates, like traditional flatirons. This preserves hair strength, reduces breakage, and protects shine.
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Conair
8-Piece Color Changing Hot Roller Set
Finalist
These 8 instant grip rollers turn white when they reach the optimal curling temperature (in just three minutes) and go back to their coral-pink color when cool. The multiple sizes customize curls from jumbo to large.
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ghd
chronos styler
Finalist
This straightening and curling tool works to prevent hair damage and breakage from extreme heat. The device utilizes an intelligent algorithm to identify the user’s styling motions and reacts by delivering the right amount of power into the plates while maintaining the optimum temperature of 365 degrees for a higher level of precision.
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Kristin Ess Hair
Soft Volume Blow Dry Brush
Finalist
This multitasking blow dry brush has a ceramic smoothing plate, three speeds and heat settings to create volume, smooth hair, or detangle wet or dry hair. It features a directional airflow control that allows for volumizing or smoothing without heat damage.
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PATTERN Beauty
Blow Dryer with Four Attachments
Finalist
The brand’s first hot tool, specifically designed for curls, coils, and tight textures. This blow dryer utilizes advanced technology to minimize heat damage and maximize shine, and includes four attachments for textured hair: A diffuser, a wide tooth comb, a brush, and a concentrator nozzle.
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TANGLE TEEZER
The Ultimate Detangler Plant Brush
Finalist
This brand’s classic detangling brush now comes in a plant-based version made with 85% sustainably sourced castor beans (yes, the same kind that make castor oil). The high-performing eco brush design still features the brand’s two-tiered teeth technology that effortlessly detangles.
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Wetbrush
Easy Blowout Brush
Finalist
The innovative brush design features a raised convex shape that creates body with less effort. The ceramic-covered brush pad conducts heat for superior smoothing and straightening without overheating strands, and the edgeless (and heat-resistant) bristles add lift at the roots for volume.
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YA-MAN
SPA STYLER® BLOW DRY + SCALP MASSAGE
Finalist
A revolutionary hair care tool that combines blow drying with scalp massage via red light therapy to promote hair growth and scalp health by stimulating follicles and increasing blood circulation. Meanwhile the fast-drying tool leaves hair frizz-free and full of body and shine.
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Bath & Body Works
Laundry Day Wallflowers Fragrance Bulb and Scent Control Heater
Winner
This scent pairs with any of the brand’s Wallflowers plug (sold separately). The home fragrance has notes of fresh air, crisp eucalyptus, and soft lavender to make any room smell like a basket of fresh laundry.
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Capri Blue
Honeydew Crush Mercury Iridescent Signature Jar Candle
Finalist
A juicy, refreshing home scent with delicious notes of honeydew nectar, grapefruit, and green apple with a hint of peony blossom and violet. The candle is housed in an iridescent jar.
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diptyque
Les Mondes de Diptyque
Finalist
The legendary French perfumer’s new scented candles are inspired by five different faraway places in “The Worlds of Diptyque,” and are housed in a refillable oval glass (with an engraved glass lid) created by glass-making artist Cristina Celestino.
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Homecourt
Balsam Fireplace Room Deodorant
Finalist
A first-of-its-kind home deodorant spray that’s been clinically tested to reduce and neutralize odors while imparting a fine fragrance. It contains zinc ricinoleate to naturally absorb odor, yeast ferment to break down bacteria, and charcoal to purify air. The intoxicating winter scent has notes of fresh evergreen, salted amber, and warm juniper spice.
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Hope Fragrances
Hope Night Scented Candle
Finalist
Housed in an elegant glass vessel, this scented candle imparts floral, amber, and vanilla essences to create the warm ambiance of serenity that lingers for hours. Made with a blend of soy and coconut, with the same intoxicating fragrance as the brand’s Hope Night perfumes.
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Maison Margiela
REPLICA From the Garden Candle
Finalist
The latest REPLICA candle scent evokes a sunny afternoon spent in the blooming garden in Puglia, Italy with green notes of tomato leaves, bright green mandarin, floral geranium, and earthy patchouli.
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Malin + Goetz
bergamot supercandle.
Finalist
The brand’s best-selling bergamot scent in candle form and housed in a statement-making bespoke vessel with a lid, both crafted from a high-quality amber colored glass – a nod to traditional apothecary jars. The mood-boosting fragrance echoes an Italian vacation, with bitter orange, citrus and spicy notes.
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Thymes
Cyprus Sea Salt Poured Candle
Finalist
Inspired by a summer spent along the Mediterranean coast–the salty sea air and notes of sun-kissed sage, Amalfi lemon, fresh jasmine, and Moroccan rosemary.
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MAC Cosmetics
Studio Fix Powder Plus Foundation
Winner
The 90’s iconic powder foundation has been a game-changer in one-step makeup application. The leading powder foundation in the U.S., it gives skin a 12-hour ultra-matte finish while controlling shine. The velvety texture, buildable long-wear coverage, and the range of 53 shades makes this a must-have for pro makeup artists and consumers alike.
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Aquaphor
Healing Ointment
Finalist
The classic, clinically proven multipurpose skin care product from the leading dermatologist brand for dry, cracked skin, and chapped lips. The iconic formula is uniquely formulated with 41% petrolatum to allow oxygen flow while healing the skin and enriched with hydrating panthenol and glycerin.
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Beautyblender
The Original Beautyblender® Makeup Sponge
Finalist
The Beautyblender Original Sponge aims to deliver a flawless, skin-like finish by effortlessly eliminating lines and streaks. Crafted from super-soft, latex-free foam, this innovative tool looks to minimize product waste, ensuring your favorite makeup lands on your complexion, not in the sponge.
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Charlotte Tilbury Beauty
Magic Cream
Finalist
The award-winning, best-selling, and innovative original, created to prep models’ skin backstage before fashion shows. This formula is infused with the brand’s ‘magic eight’ natural oils and supercharged ingredients such as peptides, vitamins C and E, and hyaluronic acid to moisturize, brighten, and plump skin.
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L’Occitane en Provence
Almond Shower Oil
Finalist
It’s no wonder that this classic shower oil is sold every 10 seconds worldwide. The delicate oil transforms into a luxe milky lather upon touching water and surrounds the skin with an infusion of sweet almond oil. The multitasker also works as a body shaving foam and a bathtub soak.
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Maybelline New York
Great Lash
Finalist
After 50 years, this iconic pink and green tube is still America’s favorite mascara. This lash-building formula and brush creates thick, long, full lashes. Available in a waterproof formula, too. Both are ophthalmologist tested and hypoallergenic.
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Miss Jessie’s
Pillow Soft Curls
Finalist
The hair styling lotion that creates big, soft, static-free curls, from the curly hair brand that’s been a pioneer in the natural hair market. The lightweight formula contains hydrolyzed keratin plus natural oils of wheat germ, safflower, and avocado oils–and it smells like fresh laundry.
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Olay
Regenerist Micro-Sculpting Cream Fragrance-Free
Finalist
A best-seller for over 20 years, Olay’s award-winning face cream (in the iconic red jar) has collagen boosting amino peptides, hydrating hyaluronic acid, and niacinamide in the clinically proven, fragrance-free formula.
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Makeup by Mario
Makeup by Mario
Winner
Influential makeup artist Mario Dedivanovic launched his namesake beauty brand in 2020, marking his 20th year as a professional makeup artist who touts a global following. His line is a curated collection of go-to beauty essentials and high-quality formulas designed to recreate his signature techniques with ease.
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BeautyStat
BeautyStat
Finalist
Founded by renowned cosmetic chemist Ron Robinson, BeautyStat uses gold-standard ingredients and Robinson’s innovative, game-changing formulations to create clinically proven skin care products that deliver real results. Case in point: the brand’s hero product, The Universal C Skin Refiner featuring L-ascorbic acid at 20%.
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Crown Affair
Crown Affair
Finalist
A clean hair care brand that aims to transform the way you care for your strands, making cleansing and styling routines into a luxurious self-care journey. The vegan line is free of parabens and sulfates and is made with the highest standards and ethically sourced ingredients, such as coconut surfactants, yuzu extract, and tsubaki seed oil to name a few.
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INNBEAUTY PROJECT
INNBEAUTY PROJECT
Finalist
This woman-owned and founded brand stands for skin care without compromise, so you can have it all — clean, clinically effective, sustainable products that won’t break the bank. The innovative, efficacious products are formulated with the highest quality, clinically proven, 100% vegan ingredients. INNBEAUTY Project is proudly cruelty-free and through their partnership with Repurpose Global, a plastic negative brand.
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Kosas
Kosas
Finalist
Founded in 2015 by Sheena Yaitanes, Kosas is now one of the fastest growing clean beauty brands on the market, with triple-digit growth in retail sales last year. Kosas calls itself “clean makeup for skin care freaks” with clinically-proven formulas. In 2023, Kosas launched its first SPF, Dream Beam, and it became an instant bestseller.
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Olive & June
Olive & June
Finalist
Founded in 2013 by mani and pedi-obsessed Sarah Gibson Tuttle on a mission to bring beautiful, salon-quality nails to everyone, the brand has revolutionized the at-home nail experience with first-of-its-kind nail polishes, press-ons, and nail care products, as well as online educational content.
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Polite Society
Polite Society
Finalist
Industry icons Jerrod Blandino and Jeremy Johnson — who debuted Too Faced Cosmetics in 1998 — are disrupting beauty again with a new colorful, creative, and groundbreaking clean makeup line built for a new generation utilizing clean technology and cutting-edge innovation.
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U Beauty
U Beauty
Finalist
A science-proven clean luxury skin care brand designed to simplify and streamline one’s daily regimen. Launched in 2019, the brainchild of beauty entrepreneur Tina Craig focuses on tech-driven, multifunctional formulas and their proprietary SIREN Capsule Technology to deliver superior skin care ingredients.
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Saie
Glowy Super Skin Weightless Hydrobounce™ Serum Foundation
Winner
Made of 85% skin care serum ingredients, including the brand’s Hydrobounce complex, this weightless, good-for-your-skin foundation aims to create luminous, medium-buildable coverage.
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Danessa Myricks Beauty
Yummy Skin Blurring Balm Powder
Finalist
This award-winning, ground-breaking, balm-to-powder makeup formula contains super ingredient Upsalite, which absorbs sweat and excess oil and delivers a matte, blurred, flawless finish. The formula uses squalene and hyaluronic acid to hydrate the skin as it delivers instant buildable coverage. Available in an invisible translucent as well as 11 shades for all skin types.
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M2U NYC
Everyday Volumizing + Lengthening Tubing Mascara
Finalist
This innovative tubing formula wraps each lash in lightweight polymers, delivering long-lasting volume, lengthening, and curl without smudging or flaking. The water-resistant formula is enriched with shea butter and vitamin E for healthy, voluminous lashes.
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MDSolarSciences
Hydrating Sheer Lip Balm SPF 30 (Shade: Dream)
Finalist
A hydrating tinted lip balm that adds a wash of natural color and broad-spectrum sun protection. The formula is packed with shea butter, avocado, jojoba, and olive oils and the Dream shade delivers a perfect hint of pink.
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Mirabella Beauty Products
Bulletproof Matte Finishing Spray
Finalist
Clinically proven to help makeup last 98% longer, this finishing spray works to prevent a multitude of things, including melting, caking, and fading. It is also designed to set liquid or powder makeup with a matte finish to last for hours. Finally, formulas are infused with skin-healthy ingredients such as niacinamide and peony root, the latter being an antioxidant with calming anti-inflammatory benefits.
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Relevant: Your Skin Seen
Rele-Fix™ Priming Color Corrector
Finalist
This revolutionary color corrector is a highly pigmented liquid that targets areas of discoloration and creates a long-lasting, demi-matte invisible film to counter pigmentation problems as it primes and preps skin. The shades are calibrated to address specific skin concerns, while the formula is infused with caffeine and vitamin C to stimulate skin repair. The brand’s Pollution Defense Active Complex provides powerful antioxidant protection.
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Voodoo Makeup
Under Eye Eraser
Finalist
A brightening concealer that works to erase everything from dark circles to blemishes and redness, this creamy formula is made with safe, clean ingredients including shea butter, coconut oil, and vitamin E.
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Homecourt
Balsam Fireplace Scent
Winner
The brand’s wintery home scent collection (a candle, hand wash, room deodorant, and more) is infused with juniper berry, Nova Scotian fir balsam resin, eucalyptus leaf oil, salted amber, Indian papyrus, and Guatemalan cardamom. The fine fragrance that infuses the products smells like a cozy cabin and the warmth of a crackling fire.
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Cayla Gray
Crema
Finalist
Cayla Gray Crema is formulated to be the epitome of sexy and sweet gourmand, thanks to notes of marshmallow, vanilla, tonka bean, white musk, whipped cream, and milky coconut. The juice is formulated with high-quality natural and safe synthetic ingredients that are hypoallergenic, vegan, and cruelty-free.
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Clean Beauty Collective
H2Eau Brilliant Peony
Finalist
This water-based fragrance has a proprietary formula that enables the stable blending of oil and water, resulting in a fragrance that’s hydrating, long-lasting, and gentle enough for sensitive skin. Brilliant peony combines pink peony and amber notes, along with musk and sandalwood to create a scent that is unforgettable.
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Curatrix
Fatale Eau de Parfum
Finalist
Part of the brand’s Film Noir collection, this spicy, seductive fragrance has provocative notes of spiced ginger, sweet honey, clove, tobacco, bourbon, with a sultry sandalwood and vanilla base.
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Eauso Vert
Fruto Oscuro
Finalist
A mouth-watering fragrance created by Mexican perfumer Rodrigo Flores-Roux, the juice combines notes of fleshy fruit with guaiacwood, black cherries, pink pepper, quince jam, clover stem, blackberry, and upcycled patchouli heart. The name, appropriately, translates to “dark fruit.”
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Evolvetogether
Monaco fragrance
Finalist
The brand’s signature scent — a sheer, modern rose grounded in oud, patchouli and mandarin — infuses this eco-conscious collection of deodorant, hand cream, body cream, and hydrating bar soap. This allows you to layer the scent throughout your self-care routine.
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Relevant: Your Skin Seen
13 Stems
Finalist
The inclusive beauty brand’s first scent is curated with notes of freesia and French mimosa, violet leaf, herbal green peppercorn, calming cucumber, woody bamboo, and amber. The clean formula is free of parabens, phthalates, and synthetic fragrance.
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Space
Due West Interior Fragrance
Finalist
A clean, vegan home scent crafted as a fine fragrance, Space Due West Interior Fragrance is inspired by balmy, tranquil summers in South Carolina, and weaves together the earthy serenity of hemp, the crisp zest of lime, and the comforting warmth of balsam.
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Skinfix
barrier+ triple lipid activating serum
Winner
A powerhouse skin barrier serum with 10 potent active ingredients, including the brand’s patented B-L3 Complex, 2% niacinamide, 3% polyglutamic acid, as well as six peptides to stimulate collagen and elastin production. There’s also hyaluronic acid and ceramides to replenish moisture. Clinically proven to visibly plump, firm, and reduce fine lines.
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Alpyn Beauty
Super Peptide & Ghostberry Barrier Repair Cream
Finalist
A rich, restorative barrier cream with ceramides, hyaluronic acid, anti-inflammatory ghostberry, and collagen-boosting peptides to replenish moisture and soften the appearance of fine lines. This bestselling moisturizer was awarded the National Eczema Association’s Seal of Acceptance.
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Blume
Meltdown Gel Cream
Finalist
This TikTok-trending gel-cream moisturizer is clinically proven to hydrate and nourish skin with squalene, ceramides, niacinamide, and amino acids. Formulated for sensitive and acne-prone skin, it also contains natural botanicals like licorice root and centella asiatica to brighten and calm the complexion.
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BONJOUT BEAUTY
Le Balm
Finalist
Developed by French pharmacist Natacha Bonjout, this balm-y solid serum is powered by 68 highly concentrated actives, including collagen-building peptides, ceramides, shea butter, vitamin E, plus natural botanical oils and extracts. The multitasker can be used as a face moisturizer, lip balm, and healing salve.
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Dr. Diamond’s METACINE
InstaFacial® Plasma
Finalist
This clinically tested serum, created by celebrity plastic surgeon Dr. Jason B. Diamond, is formulated with bioactive skin-identical human growth factors and multiple peptides to activate cellular communication and skin regeneration, helping to stimulate collagen and elastin synthesis. The weightless serum also contains sodium hyaluronate to hydrate skin.
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HEAR ME RAW
GOOD CLEAN FUNGI
Finalist
This quadruple-mushroom gentle-scrubbing cleansing balm is formulated with oyster mushrooms to remove dirt, oil, and makeup, reishi mushrooms to thicken the dermis and epidermis, chaga mushrooms to promote collagen production, and tremella mushrooms to hydrate. With refillable packaging, it’s cleansing that’s best for people and planet.
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Mara Beauty
Sea Sculpt Body Oil
Finalist
This body contouring oil is brimming with hydrating and skin moisturizing ingredients. Included in the product’s long list of key ingredients is its proprietary algae blend comprised of skin-refining plankton and kelp, celery seed extract, moringa oil, and squalene. The concoction looks to deeply moisturize skin, help sculpt curves, and improve the look of cellulite and stretch marks — especially when used with the brand’s Sea Sculpt Tool.
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The INKEY List
Bio-Active Ceramide Repairing and Plumping Moisturizer
Finalist
This clinically proven, barrier strengthening and plumping moisturizer is not only deeply hydrating but also budget friendly. The creamy formula contains bio-active ceramides and shea butter, as well as gransil blur to instantly give the complexion a flawless look.
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e.l.f. Cosmetics
Halo Glow Highlighter Beauty Wand – Champagne Campaign
Winner
An easy-to-apply liquid highlighter that instantly adds a lit-from-within glow to cheekbones, brow bones, tips of noses, and chins. The wand’s cushion applicator makes the formula super easy to apply: just swipe and blend with fingertips. It’s also infused with skin care ingredients like 2% squalene to hydrate. Like a pop of champagne for your face.
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Burberry
Goddess
Finalist
This unique gourmand fragrance is the fashion brand’s first refillable fragrance. The perfume is anchored by a trio of vanilla notes and a touch of lavender. The vanilla beans are sustainably collected by hand and spend weeks drying in the sun, before being stored in wooden boxes to mature and develop the sweet signature scent. The warm, woody fragrance radiates the confidence, strength, and kindness of the woman who wears it.
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CeraVe
Acne Control Foaming Face Cleanser 10% BPO
Finalist
From the leading dermatologist-recommended acne brand, this maximum strength acne-fighting face and body cleanser is clinically tested to treat and prevent blemishes and blackheads with 10% benzoyl peroxide (the highest concentration available without a prescription). The effective yet non-stripping gentle foaming cream cleanser won’t dry out skin or disrupt its protective barrier thanks to CeraVe’s soothing formula of three essential ceramides, as well as hydrating hyaluronic acid and niacinamide.
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Fine’ry
Pistachio Please
Finalist
From the TikTok fav brand Fine’ry, this new viral scent smells like pistachio milk, fluffy vanilla, and tonka bean. It’s comforting, sweet, and decadently delicious — a guilty pleasure and a PerfumeTok sensation. Fine’ry fragrances are clean, vegan, cruelty-free, and budget-friendly. They’re available exclusively at Target.
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Lancôme
RENERGIE H.P.N. 300 PEPTIDE CREAM with SPF 25
Finalist
A revolutionary, peptide-packed, collagen building and skin protecting formula. The H in the product’s name stands for hydrating hyaluronic acid. The P is for peptides (300 different naturally-derived, collagen-boosting peptides to be exact). And the N is for niacinamide, the skin brightening antioxidant. It’s also infused with broad-spectrum UV protection to help prevent sun damage (which destroys collagen). This patent-pending concentration of potent ingredients has been clinically tested to improve wrinkles, dark spots, and sagging skin.
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MAC Cosmetics
Studio Radiance Serum Powered Foundation
Finalist
A buildable, weightless foundation that delivers a radiant, glowy finish along with multiple skin care benefits. The skin care-first serum formula includes 10% hyaluronic acid to plump and hydrate skin, plus olive and jojoba oils to strengthen the barrier. Like the brand’s iconic Studio Fix Fluid Foundation, this new formula evens skin tone, blurs visible pores and fine lines, and delivers long wear 12-hour coverage. Available in an extraordinary array of 56 shades.
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Mielle
Rosemary Mint Light Scalp & Hair Strengthening Oil
Finalist
A lightweight organic scalp and hair oil that hydrates, conditions, shines, and strengthens strands as it promotes a healthy scalp. Infused with natural rosemary and mint to invigorate the scalp and promote the growth of stronger, longer hair. The weightless formula also contains biotin to fortify strands plus natural jojoba, grapeseed, and sweet almond oils. Ideal for low porosity hair, silk press, and protective hairstyles, including braids and weaves.
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OLAY
Super Serum 5 in 1 Benefit Face Serum
Finalist
This 5-in-1 serum is supercharged with Olay’s breakthrough discovery of activated low pH niacinamide, plus vitamins C and E, collagen peptides, and gentle AHA lactic acid that all work together to even and brighten skin tone, smooth texture, and boost collagen without irritating sensitive skin. The serum delivers two months of visible skin improvement in two weeks, improving skin tone and texture, while firming, hydrating, and softening lines.
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Rare Beauty
Soft Pinch Tinted Lip Oil
Winner
An innovative gel-to-oil formula that glides on glossy and leaves lips naturally tinted with buildable color and a non-sticky feel. Made with jojoba and sunflower seed oils, and available in a range of eight shades.
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Clarins
Lip Comfort Oil
Finalist
A reformulated version of the brand’s iconic Lip Comfort Oil, now infused with a trio of plant oils including organic sweetbriar rose oil to help plump and protect lips with hydration. A sheer kiss of color and shine reflects the non-sticky conditioning oil texture. Available in 10 shades.
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e.l.f. Cosmetics
Glow Reviver Lip Oil
Finalist
A tinted lip oil infused with nourishing squalene, apricot, avocado, jojoba, and pomegranate oils plus a sheer wash of ultra-glossy color. An ultra-plush, extra-large applicator slicks on the minty-tasting formula.
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Kevyn Aucoin Beauty
Velvet Lip Paint
Finalist
This ultra-pigmented, creamy matte color is infused with hyaluronic acid, shea butter, sunflower seed and jojoba oils to moisturize and plump lips. It dries down to a sumptuous, long-wearing velvet finish. Available in six luxe shades.
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MAC Cosmetics
Squirt Plumping Gloss Stick
Finalist
A reformulated version of the brand’s iconic plumping gloss-balm formula with a new tingly sensation thanks to ginger root oil, capsicum extract, and menthol crystals that also add visible volume. Shea butter, coconut and avocado oils nourish and shine. Available in 10 translucent tints, including a glossy clear topcoat.
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Maybelline New York
Lifter Plump™
Finalist
Formulated with spicy chili pepper and the brand’s Maxi-Lip for a long-lasting plumping effect, this gloss brings intense heat to create a fuller pout. The XL wand applicator delivers glossy color in eight hot shades.
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Nudestix
Hydra-Peptide Lip Butter
Finalist
This creamy, peptide-packed lip butter hydrates and softens with avocado oil and shea butter and plumps with collagen-boosting 2% Tripeptide Complex. Available in three yummy tints and flavors.
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Revolution Beauty
Glaze Lip Oil
Finalist
This non-sticky, nourishing glossy lip formula contains hyaluronic acid, vitamin E, shea butter, and jojoba oil to moisturize, and cherry seed oil to deliver a sweet scent. Available in three tints: soft pink, terracotta, and shimmering clear.
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e.l.f. SKIN
Holy Hydration! Lip Mask
Winner
This fresh berry-flavored leave-on lip mask drenches your pout with hyaluronic acid, squalene, and nourishing castor seed oil. It comes with a cute li’l spatula to slather it on.
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Bath & Body Works
Champagne Toast Nourishing Lip Mask
Finalist
This rich, balmy lip treatment is infused with moisturizing coconut oil and shea butter. The sparkling champagne flavor is berry tangy!
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eos
Super Balm
Finalist
A 24-hour lip deep conditioning lip balm and treatment in one, it’s infused with three hydrating butters – cocoa, shea, and avocado – and it comes in four new flavors: coconut milk, honey apple, mango melonade, and watermelon frosé.
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Evolvetogether
provence – hydrating lip balm
Finalist
The cruelty-free, gender-neutral brand’s lavender and chamomile flavored balm is infused with plant-derived coconut oil, shea butter, and jojoba seed oil in a sleek, chic stick.
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Farmacy
Apple Lip Smoothie
Finalist
A peptide powered, nourishing lip treatment that not only includes collagen-boosting peptides, but also vitamin C, and upcycled apple extracts in a mango seed and shea butter balm that comes in a recyclable glass jar.
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FarmHouse Fresh
Bluephoria Lip Drench Jelly Sleep Mask
Finalist
Formulated with natural ingredients, this cooling jelly lip mask cocktails plant-based shea butter, spearmint extract, candelilla wax, and botanical oils (including hemp and sunflower seed oils) to repair, soothe, and super moisturize dry lips overnight. Infused with niacinamide and hyaluronic acid for added hydration.
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La Roche-Posay
Cicaplast Lips
Finalist
A barrier repairing, fragrance- and flavor-free lip balm that soothes, hydrates, and softens chapped lips with La Roche-Posay’s soothing prebiotic thermal water, shea butter and panthenol (vitamin B5).
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Neon Hippie
LUCID LIP™ SERUM w/ MASSAGING TIP
Finalist
This treatment features a massaging tip that vibrates to help stimulate blood flow and activate the hydrating formula, helping it absorb into the skin. It’s infused with the eco-conscious brand’s exclusive mushroom-based 7SHROOM Complex that conditions and protects lips.
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Danessa Myricks Beauty
Yummy Face 2.0 Teardrop Complexion Kabuki Brush
Winner
A luxurious, ultra soft, densely packed teardrop-shaped foundation brush, designed to hug and glide across all contours of the face. Works beautifully with liquid, cream, or powder makeup.
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DIBS Beauty
(Every)Body Brush
Finalist
The custom curve of this brush was designed to apply any cream product seamlessly over the face and body. The pointed tip is perfect for the high points of your face, and the innovative brush ensures a smooth and streak-free application.
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Glossier
Stretch Face Brush
Finalist
Designed to be used with creamy makeup (like the brand’s Stretch foundation and concealer) the curved shape of this brush caresses the contours of your face for a streak-free application. The short, dense, super-soft bristles buff makeup for a natural finish, and the targeted tip helps to blend hard-to-reach areas. The swivel cover makes it perfectly portable.
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IT Cosmetics
Your Skin But Better CC+ Cream Matte Star Brush
Finalist
A limited-edition makeup brush that effortlessly applies cream, liquid, stick, or powder foundations. The unique star-shaped brush reaches every corner of your face for a flawless finish, and the ultra-soft synthetic bristles do not shed.
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MYKITCO
0.47- MY BUFF & BLEND CONCEALER
Finalist
This densely packed, super-soft bristled brush is angled to precisely smooth on concealer or foundation. The angled tip allows you to control the application, even under the eyes.
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Old Spice
Super Hydration Body Wash GentleMan’s Blend Vanilla + Shea Butter
Winner
A hydrating body wash + skin conditioner formula that boasts 24/7 renewing moisture that moisturizes as it cleanses. It contains nourishing shea butter and hydrating niacinamide (vitamin B3), plus a soothing vanilla scent.
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American Crew®
3-IN-1 GINGER + TEA
Finalist
This multitasking cleanser is a shampoo, conditioner, and body wash all in one that gently removes dirt, sweat, and excess oil without drying skin or hair. The non-stripping formula has moisturizing panthenol and jojoba esters, and a refreshing ginger and tea scent.
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Beard Guyz
Rinse-Free Refresh Foam
Finalist
A first-ever rinse-free beard cleanser – essentially a dry shampoo for facial hair that uses a proprietary technology to clean beards without water. Formulated with biotin and collagen (plus the brand’s signature sandalwood scent), the mousse-like foam also volumizes for a thick, full look.
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Conair
Showerproof Total-Body All-in-One 14-Piece Trimmer
Finalist
A patent-pending magnetic attachment system allows you to switch between four specialized (and washable) hair-trimming heads to groom facial and body hair – including an ear/nose trimmer attachment and a foil shaver for cleaning up hard-to-reach spots. This kit also comes with six custom combs for hair, face, and body. Equipped with a powerful 7,000 rpm motor, lithium-ion battery, and durable no-slip grip.
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Dove Men + Care
Eucalyptus + Cedar Oil Relax Cleansing Bar
Finalist
A non-drying, sulfate-free cleansing and shaving bar made with a plant-based cleanser and a complex of proteins, vitamins, and amino acids to support a healthy skin barrier. The cold-pressed bar is a 4-in-1 cleanser that lathers into a rich shaving foam and shampoo.
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Every Man Jack
Cold Plunge Bar Soap
Finalist
A natural, cold-pressed body bar that’s hand-crafted with natural ingredients. Each utilitarian-yet-sensorial 2-in-1 bar (they can be used to clean both skin and hair) is anchored in the amplified scents of West Coast cold water locales like Yosemite Falls and the Pacific Ocean.
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Nivea Men
Sensitive Face & Beard Moisture Gel
Finalist
A fast-absorbing, extra light skin and beard conditioner enriched with the brand’s VitaminPro Complex with vitamin E and provitamin B5, plus soothing chamomile extract to hydrate, calm sensitive skin, and condition beard hair without any residue.
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Parfums Christian Dior
Sauvage Serum
Finalist
A hydrating facial serum for men, formulated with 95% natural-origin ingredients including the watery extract of cactus, meadowfoam seed oil, squalene, and hydrating polysaccharides.
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essie
hard to resist advanced nail strengthener
Winner
This clinically tested, formaldehyde-free treatment builds stronger natural nails that are more resistant to breaking, splitting, cracking, and peeling in just three days. Utilizes the brand’s MSM technology to fortify, condition, and protect damaged, soft nails.
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Olive & June
The Super Stick Mani
Winner
A long-lasting press-on manicure kit with the brand’s patent pending tab wheel design. Custom engineered nails (made from up to 94% recycled materials) and non-damaging tabs for the most natural look and long wear that lasts up to seven days.
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Dazzle Dry
Starter Mini Kit
Finalist
An everything-you-need nail kit with four polishes to create a clean, no-color mani: A four-step system that includes a nail prep, base coat, color, and topcoat. All are free of harmful chemicals, including formaldehyde, DBP, and toluene to mention a few. The polish lasts 14-days chip-free.
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Dr. Dana Nails
Hydrating Non-Acetone Nail Polish Remover
Finalist
This hydrating, acetone-free nail polish remover with an all-natural grapefruit scent was developed by a dermatologist/nail expert to nourish and protect nails and cuticles while effectively removing nail polish (even dark shades). The dropper helps make it mess-free.
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GLAMNETIC
Goal Digger
Finalist
A press-on customizable nail kit that gives you a clean, minimalist, semi-transparent glossy manicure. Kit includes 30 nails in 12 sizes, nail glue, a double-sided nail file, and a cuticle stick. Each wear lasts up to two weeks.
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KISS
Salon X-Tend LED Soft Gel System
Finalist
An innovative DIY system to achieve a salon-quality gel extension manicure at home. The nails are pre-sculpted and polished and ready to apply with an exclusive soft gel adhesive formula that provides a bubble-free, flawless finish. Application is simple using a motion-activated LED lamp. The collection features 18 ready-to-wear styles in a variety of lengths, shapes, and finishes.
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MANUCURIST PARIS
Active Glow™
Finalist
A color/care hybrid, this 2-in-1 treatment nail perfector polish delivers an ultra-glowy finish that boosts healthy nail shine. With concentrated natural active ingredients, including plant-based sweet almond oil and raspberry extract to help nourish weak nails.
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OPI
Repair Mode™
Finalist
The first bond-building nail serum that penetrates and absorbs into the nail to deeply repair 99% of keratin protein and build four times stronger nails in just six days. Patented Ulti-Plex Technology bio-mimics the protein structure of the natural nail to repair from within.
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SheaMoisture
Amla Oil Bond Repair Leave-In Conditioner
Winner
A lightweight leave-in conditioner infused with amla oil, Fair Trade shea butter, and fortifying amino acids. This treatment detangles, defines, strengthens, and smooths textured hair, while reducing frizz and adding shine.
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Aunt Jackie’s Curls and Coils
Ready, Set, Hold! Braid Setting Foam with Extra Firm Hold
Finalist
Specially blended with protein-rich biotin and hydrating honey, this lightweight, extra firm hold setting foam helps create sleek braids, twists, locs, and protective styles while it tames frizz, strengthens hair, and enhances shine.
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Carol’s Daughter
Black Vanilla Moisture & Hold Jelly
Finalist
The newest addition to the brand’s classic Black Vanilla Collection, this styling jelly locks in moisture and provides up to 72 hours of hold without buildup, flakes, or crunch. Blended with shea butter, jojoba oil, vanilla, and zero drying alcohols, this non-sticky formula sets and shines your style while keeping curls healthy and manageable.
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Color Wow
Flo-Etry Vital Natural Serum
Finalist
A rich yet non-greasy oil serum moisturizes curls from root to tip with the new Naked Technology allowing large particles (of natural coconut, jojoba, and pequi oils) to micro-disperse throughout the entire hair strand for de-frizzed and glossy results.
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Dark and Lovely
Fade Resist Poppin Pink Rich Conditioning Hair Color
Finalist
Made specifically for textured hair, this conditioning permanent hair color now includes a new bold, fade resistant shade: Poppin Pink, designed to stand out and pop on dark hair while also caring for textured strands.
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Jamaican Mango & Lime
Braids Your Way Foams & Refresh Dry Wash
Finalist
Infused with Jamaican Black Castor Oil to nourish and add sheen to braids, this dry waterless foam wash rejuvenates your scalp, absorbing and eliminating odors and excess oil.
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The Doux
O.P.P. One-Pass Press Heat Protection Spray
Finalist
A weightless dry oil spray for heat styling textured hair that’s formulated with a plant-based polymer to strengthen, soften, and seal the hair fibers. It tames coarse textures and smooths the cuticle, reducing excess tension during the silkening process. Can also be used after heat styling to double down on weightless shine.
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UZIMA
UKUAJI Blooming Serum
Finalist
The word ‘ukuaji’ means ‘growth’ in Swahili, and this serum is clinically proven to balance the scalp’s microbiome to promote healthy growth of natural and tightly textured hair. The formula includes natural and biotech ingredients like turmeric stem cells, plant peptides, bio-identical keratin, and amla oil to optimize scalp health and prevent hair loss.
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Native
Whole Body Deodorant Stick
Winner
Clinically proven to provide 72-hour odor-fighting protection for sensitive skin, this whole body deodorant stick is not made with aluminum, talc, baking soda, or parabens. The formula features natural sweat-absorbers, including tapioca starch, and skin conditioners like coconut oil and shea butter. It comes in three scents (and an unscented option too).
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Ban
Underboob Sweat Shield Stay Dry Lotion
Finalist
A cream-to-powder lotion designed to instantly absorb sweat and create a barrier that helps keep skin dry in areas where trapped moisture can cause irritation and odor. The formula combines tapioca starch (no aluminum or talc) to absorb, prebiotics to support skin health, and natural aloe and calendula extracts to calm irritation.
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Bushbalm
Roller Rescue Soothing Serum
Finalist
A lightweight roll-on serum that helps prevent ingrown hairs by clearing pores with gentle AHA and BHA (glycolic and salicylic acids) plus witch hazel and aloe to soothe and calm redness after hair removal. Bonus: The stainless-steel rollerball applicator has a cooling effect.
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Dove
Whole Body Anti-Friction Deo Stick, Coconut & Vanilla
Finalist
Part of Dove’s Whole Body Deodorant line, this coconut and vanilla scented deo stick is designed for sensitive areas to target odor and fight chafing with a pH balanced, aluminum-free formula that includes niacinamide and plant-derived arrowroot powder and rice bran wax.
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Fur
Ingrown Deodorant
Finalist
A deodorant stick that targets odor, ingrown hairs, and discoloration with a dermatologist- and gynecologist-tested water-based clean formula. Made with natural ingredients like radish root extract to neutralize sweat, willow bark extract to clear pores, and niacinamide to brighten skin.
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Maude
Soothe
Finalist
A dermatologist-tested oil formulated to treat and prevent ingrown hairs and soothe irritation. Featuring antimicrobial and skin-calming botanical oils of tea tree and chamomile, as well as moisturizing jojoba and almond oils. Lightly scented with natural lavender and lemongrass.
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Supersmile
Superstrips
Finalist
These whitening strips dissolve in your mouth when they’re done whitening your teeth (with the brand’s proprietary Calprox ingredient). Unlike traditional strips, these dissolving ones are mess-free and convenient. Clinically proven to whiten teeth eight shades in seven days (on average).
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Touchland
Gentle Mist
Finalist
The Gentle Mist is an ultra-soothing hand sanitizer with an allergen-free Lily of The Valley scent that’s safe to use on sensitive skin types. Its formulated with ingredients such as madecassoside, niacinamide, and centella asiatica leaf extract that help increase moisturization & defend against oxidative stress for a more hydrated complexion.
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diptyque
L’Eau Papier Eau de Toilette
Winner
A musk fragrance that smells different on everyone because it blends with your skin and evolves over time. The musk scent is faceted with rice steam accord, an evocation of the texture of paper, and notes of blonde wood and mimosa.
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BOND NO. 9 NEW YORK
BOND NO.9 NEW YORK FOREVER
Finalist
Honoring the NYC-based brand’s 20th anniversary, Bond No. 9 created a scent as bold as the city itself with exotic notes of Indonesian patchouli oil, earthy moss, cinnamon bark, and spicy-sweet vanilla. Housed in a gold iteration of the brand’s iconic bottle with a red heart at its center, and a cap blooming with vintage subway tokens.
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Cartier
Les Heures Voyageuses Oud Vanillé
Finalist
The newest addition to the Cartier fragrance collection is a sultry, sweet combination of two accords that echo one another: earthy oud wood and powdery vanilla. The strong masculine and feminine notes make this scent wearable for everyone.
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Dedcool
Xtra Milk
Finalist
The brand’s best-selling vegan unisex scent – a universal musk – is amplified with enhanced potency. With notes of milky white musk, bright bergamot, and warm amber.
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Guerlain
L’Art & La Matiere Tobacco Honey Eau de Parfum
Finalist
An amber-y, woody interpretation of tobacco by Guerlain perfumer Delphine Jelf with notes of tobacco, honey, vanilla, tonka bean, clove, sandalwood and oud wood. A sensual, warm scent.
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Lake & Skye
11 11 Azure Eau De Parfum
Finalist
Inspired by the vital energy of the ocean, this bright, sophisticated scent is an aquatic take on the brand’s classic 11 11 fragrance. With notes of water accord, lotus blossom, and blue amber paired with Lake & Skye’s signature musk.
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Maison IRFE
Saffron Leather Eau de Parfum
Finalist
Celebrating the 100th anniversary of Maison IRFE based in NYC, we created a fragrance as timeless and captivating as the brand’s legacy. A power fragrance that’s elegant, sophisticated and made for a strong yet understated personality. With notes of saffron, leather, sandalwood, bergamot, cinnamon, burnt rose, and cassis. The eau de parfum is housed in a unique metal and glass bottle.
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The 7 Virtues
Cherry Ambition
Finalist
Developed by the socially conscious fragrance brand, their newest is an aromatherapeutic cherry scent powered by sustainable sandalwood and upcycled cognac. Additional notes of gourmand vanilla, candied agave, floral cherry blossoms, as well as warm amber and musky guaiac wood.
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Creed
Absolu Aventus
Winner
A limited edition fragrance inspired by Creed’s iconic scent Aventus, with its signature pineapple and patchouli heart. This fresh take has a top note of bright grapefruit and an infusion of warm Haitian vetiver.
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AZZARO
Wanted Eau de Parfum
Finalist
A woody, spicy, masculine scent that’s energized by juniper berries, vibrant sage, and sensual notes of vetiver. The iconic Wanted bottle goes full silver enhanced with golden touches.
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Bath & Body Works
Gingham Legend Cologne
Finalist
This is the brand’s popular Legend fragrance with a whole new look. This warm, rich men’s scent has notes of bergamot, rich oak and sandalwood reserve.
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DefineMe Creative Studio
Ken™ Eau de Parfum
Finalist
A men’s fragrance made in partnership with Mattel and inspired by Ken! The Ken-sational scent opens with invigorating bergamot, a rain accord, and violet leaf, then notes of spiced cardamom, rich saffron, bright orange flower, cedarwood, vetiver, amber, and musk.
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Ralph Lauren Fragrances
Polo Red Parfum
Finalist
The newest member of the brand’s Polo Red family, this seductive, rugged, and sensual men’s fragrance is inspired by the thrilling feeling of the open road. It has a blend of intoxicating absinthe and orris, sustainable bergamot, lavender, and cedarwood.
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YSL, Yves Saint Laurent Beauty
MYSLF Eau De Parfum
Finalist
This refillable men’s fragrance is a modern and masculine woody floral with top notes of sparkling bergamot and orange blossom, and base notes of warm woods, Indonesian patchouli, and musky Ambrofix. It sensuously fuses with the skin to create a distinctly signature scent.
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Parfums Christian Dior
Miss Dior Parfum
Winner
Inspired by Dior’s iconic 1947 Miss Dior fragrance, Perfume Creative Director, Francis Kurkdjian reinterprets the scent for a new generation, infusing the legendary chypre and jasmine notes of the original with a youthful spirit of blended fruit, floral, and amber accords.
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AERIN
Mediterranean Honeysuckle Tiare Eau de Parfum
Finalist
This fragrance evokes a tropical paradise with fresh rain and fragrant blooming flowers with notes of sparkling grapefruit and lemon, tiare flower, and Mediterranean honeysuckle.
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By Rosie Jane
MISSY Eau De Parfum
Finalist
A mood-boosting scent from the LA-based clean fragrance and body care brand, this blend of white floral, tropical fruit, and fresh citrus notes is scientifically crafted to promote happiness and clarity, which makes it a ‘functional fragrance’ that positively stimulates emotions.
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Creed
Carmina
Finalist
Inspired by founder Henry Creed’s fashion sketchbooks, this bold scent evokes a modern woman ready to take her next adventure, with electric notes of black cherry and pink pepper, and base notes of smoldering musk and amber.
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Ellis Brooklyn
MIAMI NECTAR eau de parfum
Finalist
A lush tropical gourmand fragrance is inspired by hot summer nights in Miami under neon lights. It opens with notes of pineapple and coconut water, and rounds out with plumeria, jasmine, and lily of the valley, and has base notes of sweet amber woods and vanilla.
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Fine’ry
Not Another Cherry
Finalist
The latest scent from Target’s fragrance-dupes brand is a wild cherry fragrance (a budget-friendly dupe) that’s a cocktail of amaretto-soaked cherries and Turkish rose.
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Maison Margiela
REPLICA On a Date Eau de Toilette
Finalist
A fragrance that evokes the memory of a romantic first date overlooking the vineyards of Provence in late summer with fruity notes of ripe grapes and wild roses. It recreates the rosé and red wines of Provence.
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YSL, Yves Saint Laurent Beauty
Libre Absolu Platine
Finalist
This feminine perfume brings absolute intensity with the highest concentration of YSL’s Libre scent — a warm floral with Moroccan orange blossom, French lavender, and white lavender. The fragrance is housed in a gold and platinum jewel-like bottle.
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Love Wellness
pH Balanced Cleanser
Winner
An OB/GYN-developed, sulfate- and fragrance-free vulva cleanser that’s clinically proven to not disrupt healthy vaginal pH levels. Formulated with soothing, hydrating natural ingredients like calendula and aloe, but without irritating essential oils.
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Alo
Sexuwell Her
Finalist
A daily supplement that promotes sexual health from a mind-body point of view with hormone-balancing superfoods such as ginseng and horny goat weed to support blood flow, and mood regulating adaptogens such as ashwagandha. Each capsule also includes plant-derived antioxidant vitamin C and magnesium to help relax the body.
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Beia
Body & Intimacy Serum
Finalist
This luxe serum, housed in a refillable glass bottle and made with vegan ingredients (aloe, green tea), is a coconut oil-based lubricant designed to make intimacy more comfortable and pleasurable (even for women experiencing vaginal dryness during menopause). It can also be multitasked as a body moisturizer or a massage oil.
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Cerē
Lalalena
Finalist
Developed by physicians (including the brand founder, an OB/GYN), this is the first vibrator in the shape of a clitoris. This sexual wellness device, made with medical-grade silicone, is anatomically designed to fit against the organ to stimulate blood flow and arousal.
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LELO
SONA™ 2 Travel
Finalist
A petite, discreet, and portable version of the luxury sex toy brand’s bestselling vibrator, this uses LELO’s signature SenSonic technology to offer powerful sonic wave clitoral stimulation. This has 12 different vibrational pleasure settings to experience and explore.
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Maude
Band
Finalist
A discreet and easy to use five-speed vibrating ring designed for shared stimulation with a partner. Made of 100% FDA-grade, super flexible, soft silicone, this sexual wellness tool comes with a USB charger and has a battery life of up to 55 minutes.
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plusOne
Kegel Trainer
Finalist
A revolutionary pelvic floor training device to help strengthen muscles for bladder control, postnatal recovery, and improved sexual intimacy. Made with ultra smooth and flexible silicone for easy insertion and has an LED indicator light that illuminates to show the strength of each exercise, and 5 vibration settings.
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The Honey Pot Company
Prebiotic Wipes
Finalist
Formulated with prebiotics to maintain a healthy vaginal microbiome, these hypoallergenic and clinically tested feminine cleansing wipes are gynecologist-approved, paraben- and sulfate-free and travel friendly too. Formulated with natural apple cider vinegar, honey, and aloe.
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NuFACE
TRINITY+ Complete Set
Winner
This set includes the clinically proven hand-held microcurrent facial toning device plus three microcurrent and red LED light attachments that help customize the treatment. It can be used to sculpt the face and neck, tighten skin around the eyes and smooth wrinkles–even around the lips.
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DERMAFLASH
LUXE+
Finalist
A new and improved iteration of Dermaflash’s bestselling at-home dermaplaning device, this tool uses award winning sonic technology and microfine edges of the disposable blades to safely and gently remove peach fuzz and dead skin cells to leave skin looking smooth and more sculpted. Mythbuster: the tool is clinically proven to not grow back hair thicker or faster.
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HigherDOSE
Red Light Neck Enhancer
Finalist
Designed to treat the delicate skin on the neck and upper chest, this wearable at-home device uses red and near-infrared light (two powerful wavelengths known to regenerate skin cells) to stimulate collagen, diminish fine lines, and reduce redness. The cordless tool is made of medical grade silicone and includes extra LED lights to treat larger areas of your chest, neck, and back.
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Light Activated Beauty
Acne Light Therapy Patch
Finalist
An FDA-cleared, first-of-its-kind LED pimple patch that uses powerful blue and red light therapies to fight acne-causing bacteria and inflammation in just three minutes. The budget-friendly device/kit comes with two activating Lightpods and eight HydroGrip patches, and a travel case.
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LYMA LIFE
The LYMA Laser
Finalist
The most powerful surgical grade at-home laser FDA-cleared to reduce wrinkles. The hand-held near-infrared laser light device is also designed to treat hyperpigmentation, redness, blemishes, and scarring. The low-level laser therapy is proven effective and safe to use on all skin tones, and the device is lightweight and portable.
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Nu Skin
RenuSpa iO
Finalist
This FDA-cleared microcurrent device for the body delivers massaging action combined with Adaptive Microcurrent Technology to help improve contour, tone, and to firm skin. Connecting to the brand’s app provides guided tutorials and skin stimulating routines.
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Therabody
TheraFace Mask
Finalist
A wearable at-home LED mask that harnesses the power of three kinds of medical grade light therapies: red, red for collagen stimulation, acne-fighting blue light, and near-infrared to boost circulation. The cordless device also includes tension-relieving vibration therapy that massage pressure points on the face and scalp. Clinical studies showed visible improvement in skin firmness and a reduction in fine lines and dark spots in as little as eight weeks.
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Tweezerman
Stainless Steel Gua Sha
Finalist
This simple-to-use facial massaging tool designed to enhance the popular Chinese healing technique, which involves scraping upwards on the face with this rounded tool. Gua sha provides muscle relaxation, lymphatic drainage, and delivers a contouring, lifting, and depuffing effect to the face. This stainless steel gua sha can be refrigerated for added soothing and cooling.
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Supergoop!
Glowscreen SPF 40 – Golden Hour
Winner
A tinted sunscreen with broad spectrum sun protection plus plant-derived antioxidant defense. Golden Hour bronzes up the brand’s best-selling Glowscreen sunscreen/primer with a slightly deeper sun kissed color that’s sheer enough to work for all skin tones. It also helps to filter blue light and is infused with hydrating hyaluronic acid and niacinamide.
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COOLA
Refreshing Water Plumping Gel SPF 30
Finalist
A refreshing, hydrating gel serum with broad spectrum SPF 30 (plus blue light protection) that drenches it with lightweight moisture thanks to hyaluronic acid, organic aloe and coconut water. It’s infused with marine-derived alaria esculenta (brown algae) extract that further plumps the skin and promotes collagen production.
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EltaMD
UV AOX Mist Broad-Spectrum SPF 40
Finalist
A 100% mineral (zinc oxide) sunscreen spray enriched with antioxidants to defend skin against UV and free radical damage. The air-powered spray technology uses no chemical propellants to provide effortless application at any angle, including upside down for hard-to-reach areas. While it initially sprays on white to ensure you don’t miss a spot, the formula blends to a sheer finish.
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Hello Sunday
The Everyday One SPF 50 Face Moisturiser
Finalist
A weightless daily moisturizer with hyaluronic acid and broad spectrum SPF 50, this non-greasy, fragrance-free hydrating formula also has natural moringa seed extract (rich in fatty acids) to soothe and moisturize.
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Kiehl’s Since 1851
Better Screen™ UV Serum SPF 50+ Facial Sunscreen with Collagen Peptide
Finalist
A collagen boosting sunscreen, this innovative advanced sunscreen delivers UVA and UVB protection and peptides to help stimulate collagen production over time. The ultra light, totally invisible serum works well under makeup.
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La Roche-Posay
Anthelios UV Hydra
Finalist
Broad spectrum SPF 50 with skin-drenching hyaluronic acid for intense hydration plus the brand’s Cell-OX Shield Technology–a powerful antioxidant complex. The lightweight lotion also contains vitamin E and La Roche-Posay’s mineral rich thermal spring water.
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NEUTROGENA®
Invisible Daily Defense Mineral Face Liquid SPF 30
Finalist
This daily facial moisturizer delivers broad spectrum sun protection and lightweight hydration, but no sticky, pasty finish. The liquid mineral-based sunscreen is formulated with Neutrogena’s antioxidant complex for added UV protection, and their Purescreen technology (using physical UV sun shielding ingredients zinc oxide and titanium dioxide).
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Shiseido
Ultimate Sun Protector Spray SPF 40
Finalist
An invisible, breathable, hydrating broad spectrum sunscreen that’s water resistant and non-comedogenic. The non-aerosol spray goes on clear, dries quickly without leaving a residue. The brand’s SuperVeilUV-360 Technology helps it to spray on evenly to protect every bit of skin. The formula’s exclusive NatureSurge Complex is rich in antioxidants like green tea extract.
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dsm-firmenich
ETERWELL™ YOUTH
Winner
A 100% natural plant-based senolytic solution derived from organic willowherb clinically proven to eliminate dermo-destructive senescent cells, putting an end to their snowball effect of inflammation and premature aging. This true senolytic solutions cleans the cell environment from the senolytic or “zombie’ cells, boosting the natural positive processes, slowing down or even reversing biological aging. Clinical trials have shown significant reductions in wrinkles and improved skin firmness.
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Bio Component Research
Bakuchiol Ester BCR
Finalist
Bakuchiol Ester BCR is a complex ester derived from a synergistic combination of bakuchiol (a plant-based alternative to retinol) and salicylic acid, a BHA that clears pores and calms redness. This formulation is designed to be gentle and safe for sensitive skin and to enhance absorption into the skin, allowing for a controlled, safe release of active ingredients.
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Clariant
CycloRetin
Finalist
A patented, natural retinol alternative that is safe and effective for sensitive skin types. CycloRetin is derived from Prince Ginseng, an adaptogenic plant grown in China and used in traditional Chinese medicine. It stimulates the skin’s production of collagen and elastin, and also has barrier support benefits. The formula is clinically proven to outperform bakuchiol on skin sagging and is comparable to bakuchiol on skin firmness and radiance. It is as effective as retinol after 14 days on different wrinkle parameters.
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Evonik
Vecollage™ Fortify L
Finalist
A new vegan and skin-identical collagen polypeptide produced through biotechnology. This innovative formula protects collagen from degradation and promotes collagen synthesis. The brand’s polypeptide, sustainably sourced through precision fermentation, is structurally identical to a selected section of human collagen.
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Givaudan
Illuminyl™ 388
Finalist
A biotech-engineered antioxidant polyphenol based green tea’s molecule: EGCG. This new skin-brightening active ingredient has improved stability, solubility, and bioavailability, allowing it to target multiple pigmentation pathways and simultaneously address dullness and hyperpigmentation. It also has prebiotic activity to support the skin barrier microbiome.
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Jiangsu Trautec Medical Technology Co.
SRHC Type XVII
Finalist
A clinically proven recombinant collagen that helps to prevent hair loss with better efficacy than minoxidil in clinical trials. This new type of non-animal sourced collagen, bio-engineered through biological fermentation technology, is clinically tested to repair the hair follicle and prevent follicle and scalp aging.
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Lucas Meyer Cosmetics
Corneopeptyl™
Finalist
The discovery of a new skin barrier-strengthening protein, LCE6A, is at the center of the patented Corneopeptyl — a biomimetic peptide formula obtained by green chemistry-based synthesis. Using AI and a patented algorithm, it was clinically studied and demonstrated to future-proof skin by reducing the appearance of skin aging.
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Presperse Corporation
EstoGel® Green
Finalist
This highly versatile polymer, derived from castor oil, creates a clear gel from a wide spectrum of oils. Its unique, patented thickening mechanism delivers outstanding sensorial textures across all product categories. The cutting-edge, microplastic-free polymer is a perfect combination of 100% natural origin plus unequaled performance.
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Prose
Prose
Winner
The Brooklyn-based clean, personalized beauty brand is B Corp certified and committed to sustainability. Prose is the first and only carbon-neutral custom beauty brand that creates significantly less waste than typical mass produced products that supports a thoughtful supply chain.
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Blu & Green
Blu & Green
Finalist
A clean hair care brand, founded by renowned hairstylist James Pecis, combines innovation, performance, and an eco-conscious mission with non-toxic, sustainably-sourced ingredients and low-impact packaging. The brand is taking blue and green beauty to the next level with innovative product formats, such as the concentrated water- and sulfate-free shampoo and conditioner that are both plastic-free, zero-waste tablets.
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Cheekbone Beauty
Cheekbone Beauty
Finalist
The Indigenous-owned company was launched in 2016 by founder Jenn Harper and creates clean and sustainable makeup. Items such as its multipurpose lip and cheek tint are available in three natural berry shades and are infused with jojoba seed oil. The brand weaves Indigenous concepts, culture, and bold colors with Western science to create clean makeup formulas, and the brand empowers Indigenous individuals through multiple community-based initiatives while leading the way in environmental innovation, such as refillable and recyclable packaging.
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Ethique
Ethique
Finalist
This brand is a pioneer in sustainable solid hair care, including biodegradable shampoo and conditioner bars that are plastic- and microplastic-free and water-free. Each bar is made with sustainably-sourced natural ingredients and utilizes compostable packaging.
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Guerlain
Guerlain
Finalist
The iconic French beauty brand created the Guerlain Beelab, the first research platform dedicated to taking a scientific and sustainable approach to bee and honey products.
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Lumene
LUMENE
Finalist
The Nordic skin care brand (founded in Finland in 1970) has been a leader in circular beauty for over 20 years with high performance, biodegradable formulas, and natural upcycled ingredients.
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Medik8
Medik8
Finalist
The British skin care brand known for science-backed, results-driven, and clinically proven skin care formulas also has a strong commitment to ethical sourcing and packaging that landed it B Corp certification.
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The 7 Virtues
The 7 Virtues
Finalist
The clean perfume brand makes vegan, cruelty-free, and hypoallergenic vegan aromatherapy products using sustainably sourced natural ingredients and recyclable packaging. Seven Virtues beauty became the first B Corp certified fragrance brand to be sold at Sephora, recognizing a 14-year commitment to making positive change for the planet.
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Bath & Body Works
Aroma Breathe Deep Eucalyptus Lavender Essential Oil Mist
Winner
Infused with eucalyptus and lavender essential oils, this mist makes linens, pillowcase, and your bathroom shower smell like a spa. It’s got vitamin E and aloe to moisturize your skin and make it smell terrific too.
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HUM Nutrition
Hormone Balance
Finalist
A daily nutritional supplement for PMS relief and mood support. The hormone-balancing herbal formula includes clinically proven nutrients chaste berry and dong quai root to help balance hormones and relieve menstrual symptoms such as cramps and irritability.
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Manuka Health
Pro Vitality Propolis Capsules With Vitamin C
Finalist
This daily nutritional supplement delivers immune support with vitamin C and natural New Zealand manuka honey propolis extract that’s rich in antioxidant flavonoids and phenolic acids.
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Moon Juice
Mini Dew
Finalist
An electrolyte powder supplement (to mix with water) that’s formulated with pink Himalayan salt electrolyte, 72 trace minerals (calcium, magnesium, zinc) and five chelated essential minerals that all help support skin and hair health, brain function, and hormonal balance.
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NEUTROGENA®
Skin Hydration Astaxanthin Gummies
Finalist
The trusted skincare brand’s new nutritional supplements are science-backed, developed by dermatologists, and come in a chewable, naturally flavored gummy form. This hydration boosting ingestible boasts antioxidant-rich astaxanthin and vitamin C that help protect collagen and support skin barrier health.
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Rael
Hormone Balance Supplement
Finalist
A hormone balancing powder supplement formulated to ease symptoms of PMS and PCOS, including hormonal acne and menstrual cramps. Clinically proven to regulate hormone levels with vitamin D, folic acid, myo-inositol and d-chiro inositol to help promote healthy ovarian and metabolic function.
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Revive Collagen
Enhanced Plus – Hydrolyzed Collagen Marine Drink
Finalist
A collagen replenishing liquid supplement that contains marine collagen, vitamin A (the retinol component), plus daily vitamins C, D, and B. Each ready-to-drink sachet has 10,000 mg of Type 1 bio-available hydrolyzed marine collagen–a liquid form that 95% absorption rates (superior to other collagen formulations).
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YINA
LUMIDROPS
Finalist
Collagen gummies developed with traditional Chinese medicine (TCM) in mind, these chewable supplements include grass-fed bovine collagen to help improve skin health. The berry-flavored supplements are also formulated with antioxidant-rich botanicals like goji and schisandra berries, as well as biotin, lycopene, and vitamin C.
