MATTER OF FACT

Launched in 2021, MATTER OF FACT is an award-winning clinical skincare brand led by Paul Baek, founder, formulator and CEO. The company’s brand philosophy focuses on the development of innovative products made with clinically proven ingredients that have been formulated with patent-pending technologies, allowing for a first-of-its-kind combination therapy, multi-benefit user experience. In addition to this, a rigorous commitment to research and development enables the brand to provide straightforward information to its consumers, empowering them to make the best decisions for their skin health and longevity.