The New Blueprint: go-to-market strategies, executional plans, and channel rules are all being re-invented and re-imagined.

Welcome

• Elana Drell Szyfer, President, CEW

From Gut Instinct to Growth: Molly Sims and Doreen Arbel on the Next Chapter of YISE Beauty

This conversation traces the story of YISE Beauty from the ground up. It begins with founder Molly Sims: her own skin journey, the community she’s built around her brand, the formulas that define it, and her instinct-driven decision-making that’s guided her every step of the way. From there, the conversation turns to a pivotal moment in the brand’s evolution — why now was the right time to bring on a CEO and what it means to lead a founder-built brand into its next stage of growth.

• Doreen Arbel, CEO, YISE Beauty
• Molly Sims, Founder, YISE Beauty
• with Elana Drell Szyfer, President, CEW

TED Talk–Style Presentations: 4 Founders on the Superpowers Behind Their Own Blueprint for Success

Diving Into Female Founders’ Superpowers

• Alisa Metzger, Co-Founder, INNBeauty Project
• Jen Shane, Co-Founder and Head of Innovation, INNBeauty Project
• Claudia Sulewski, Founder and Creative Director, CYKLAR
• Sofie Pavitt, Founder, Sofie Pavitt Face
• Dianna Cohen, Founder, Crown Affair
• with Allison Collins, Writer, Editor, Co-Founder, The Consumer Collective

Solutions Showcase

Three companies. Three presentations. Dozens of solutions to make your business more successful.

Applying the Quince Effect to Beauty

Quince brings its transparent pricing and direct relationship with consumers to beauty — partnering with roughly 35 (soon to be 50) curated third-party brands across skin care, hair care, and body care, rewarding cross-category shopping with site credit that deepens loyalty rather than eroding value.

• Lindsey Peterson, Head of Beauty, Quince

Proof in Practice

Three innovation partners. Tons of expertise. Myriad case studies to solve real-world challenges.

TikTok Shop on the Power of Discovery

In this conversation, Daash and TikTok Shop dig into what they see as commerce’s next superpower: discovery, allowing both small and large brands to be discovered, succeed, and connect with new generations of consumers.

• Emily Rhodes, Head of Cosmetics, TikTok Shop
• with Justin Stewart, Co-Founder, CTO, Daash Intelligence

A Makeup Renaissance: Inside The Estée Lauder Companies’ Blueprint for Growth

• Cori Reinartz, SVP/GM of M·A·C North America, The Estée Lauder Companies
• with Jill Scalamandre, CEO, Beekman 1802

Closing Remarks

• Elana Drell Szyfer, President, CEW