Allison Collins

Co-Founder and Managing Director The Consumer Collective

Allison Collins is cofounder and managing director of The Consumer Collective, a consumer insights and strategic advisory firm that helps brands, founders, investors and technology companies navigate a rapidly changing consumer landscape. Allison spent 18 years working as a journalist, including 9 years at WWD, and now oversees original consumer research, market intelligence and TCC’s editorial arm, Inside The Collective.