Szyfer Elana Drell-Szyfer is an experienced CEO, board member, and private equity operator and advisor, with deep knowledge of the global beauty industry. She has a proven track record of brand development, long term strategy development, building out organizations, partnering with creative founders, international business development, and mentoring and developing high performance teams and individuals, including first-time C-suite executives, and CEO’s.
Elana is currently the CEO of RéVive Skincare, a luxury skincare brand. She has served in the role since 2017, when Tengram Capital Partners purchased the brand from Shiseido Americas. In addition to her operating role, Elana is an advisor to Tengram, where she currently sits on the board of Cos Bar, a specialty retailer in luxury beauty. She is also on the board of Nest New York, the fragrance and lifestyle company which is backed by Eurozeo and North Castle Partners.
At RéVive, Elana oversaw the brand’s carve out from Shiseido, its stand up as an independent entity, and the development of its strategic plan, which includes increasing brand awareness, diversifying distribution, and international expansion with a focus on greater China. Prior to RéVive, Elana ran Laura Geller Beauty, also a Tengram Capital Partners Portfolio company which sold to Warburg Pincus/Glansaol in 2016. Elana led North American and Global teams in the role of CEO at Ahava Dead Sea Laboratories , a Skincare company headquartered in Israel. Prior to her ten plus years of experience with private equity portfolio companies, Elana spent nearly twenty years at three global beauty giants; L’Oreal, Avon and Estee Lauder, where she held roles of increasing responsibility in marketing and strategy across a variety of product categories and distribution channels. Elana’s last role at Estee Lauder Companies was as the SVP of Global Marketing for the Estee Lauder Brand, the company’s flagship brand and largest division. Here she oversaw all product categories and digital activities for the brand, helped build the brand’s presence in Greater China and led the development and coordination of the annual brand global strategy process.
In addition to her reputation as a skilled marketer, strategist and leader, Elana is often called upon for thought leadership by the media and professional organizations on a range of topics including beauty, retail, health and wellness, luxury goods and the China market. In addition to her current board roles, Elana also served on the board of This Works Skincare, Algenist Skincare and Gotha, an Italian color cosmetics contract manufacturer. Elana is currently a board member of Cosmetics Executive Women, the beauty industry’s leading trade organization, is a founding member of the Alumnae Legacy Circle of Columbia College, is on the advisory Council for NYU Stern’s Fashion and Luxury MBA program and an Executive Mentor for FIT’s Cosmetic and Fragrance Marketing and Management Program. She was also a member of Chief Women’s Executive Network and is a current member of The Board and The WIE Suite, two women’s executive membership organizations. In 2020, Elana was awarded the prestigious Achievers Award by CEW, and was named to the Glossy 50 in Fashion, Beauty and Retail. In 2019, Luxury Daily named her a Luxury Woman to Watch. Select additional recognition includes the March of Dimes Spirit of Beauty Award and she was named as one of the 50 Most Influential Jewish Americans by The Forward.
Elana holds a B.A. in History from Columbia College, Columbia University and a M.B.A. from Stern School of Business, New York University. She is fluent in French and conversational in Spanish.
