Everyone loves a good turnaround, but it’s difficult to remember a time in recent years when E.l.f. Beauty faced challenges as its present day is filled with so many wins. For example, the publicly-traded company has posted 20 consecutive quarters of success — with the most recent quarter seeing net sales growth of 85%. In addition, the company gained 305 basis points of cosmetics category share, solidifying its place as the number-three makeup brand in the U.S. Overall, net sales for the company are nearing $1 billion. Most recently, E.l.f. announced the opening of its first European office in London — a true commitment to growing sales abroad where the brand already has stellar social media presence and engagement.

“The e.l.f. [rocketship emoji] of ours never, ever ceases to e.l.f.ing amaze me,” wrote Kory Marchisotto, E.l.f. Beauty’s CMO and President of Keys Soulcare on her LinkedIn page shortly after the company’s third quarter earnings call in early February.

Much of the company’s success can be attributed to Tarang Amin, who joined E.l.f Beauty in 2014 as Chairman and CEO. What has ensued over the past 10 years are many, many successes, with several inflection points. But one thing was constant: Amin set out to create a different kind of beauty company.

The future holds tremendous opportunity for E.l.f., especially as it looks to grow internationally. Jefferies’ Ashley Helgans wrote of the London news, “In our view, E.l.f.’s  international opportunity is one of the most exciting pieces of the story and is still somewhat underappreciated by the Street. E.l.f.’s global social presence has created demand for the brand in many markets where it doesn’t currently sell; this move should result in faster uptake in new markets and ahead of market estimates.”

To hear how Amin has turned a founder brand into a successful powerhouse and achieved it with a disruptive, unconventional business model, make sure to attend CEW’s Newsmaker event, presented by Dotdash Meredith, featuring Amin in conversation with CEW Chairwoman Jill Scalamandre on the evening of March 19.