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Sep 10, 2026 • 1:00 pm - 2:30 pm EDT • Virtual Event

K-Beauty’s Third Wave: The category, the consumer and the next phase of growth

K-Beauty’s recent wave is re-shaping the skin care category. Long known for its unique textures and multi-step routines, K-Beauty is part of a larger cultural movement, including music, movies, streaming dramas, and food, all of which resonating across demographics in the US.

Speakers

Event Details

Agenda

A Perfect Storm Creates Demand That Consumers Can’t Resist
Presentation by Anna Mayo, NIQ
An Industry Innovates to Redefine K-Beauty’s Third Wave
Retail Panel: Isabelle Cameron, Skin Cupid and Linda Dang, SUKOSHI
Brands Winning in K-Beauty
Brand Panel: Meg Bedford, CEO, LOOPS and Sora Lee, CEO, JIYU, Connie Kim, Director of numbuzin North America
The Global Business of K-Beauty
Presentation by Michelle Lee, Landing International; Front Row Group

Details

Thursday, September 10, 2026
1:00 PM – 2:30 PM EDT
Virtual Event

Tickets

Members: Free
Non-Members: $50

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