Connie Kim

Director, North America BENOW

Connie Kim is the Director of numbuzin North America, where she leads the brand’s U.S. growth strategy, marketing, and market expansion for one of Korea’s fastest-growing skincare brands.

Based in New York City, Connie is a seasoned K-Beauty marketing executive with extensive experience introducing Korean beauty brands to the U.S. market. As one of the industry’s earliest U.S.-based, in-house marketing leaders during the rise of the K-Beauty wave, she has played a key role in bridging Korean innovation with the evolving needs of North American consumers.

Since joining BENOW, the parent company of numbuzin, fwee, Knock, and Tage, Connie has helped establish numbuzin as a leading K-Beauty skincare brand in North America while supporting the company’s broader expansion into the U.S. market. Her approach is rooted in BENOW’s customer-first philosophy, championing products that prioritize efficacy, thoughtful formulation, and long-term consumer trust over marketing trends.

Passionate about sharing the stories behind Korea’s most innovative beauty brands, Connie is dedicated to educating consumers and industry audiences on the science, product development, and philosophy that have fueled numbuzin’s global success. She believes the brand’s commitment to high-quality ingredients, meaningful innovation, and accessible skincare experiences is what continues to set it apart in an increasingly competitive beauty landscape.