Dianna Cohen

Founder Crown Affair

Dianna Cohen is the Founder of Crown Affair, a haircare brand rooted in clean, effective formulas, hand-crafted tools, and a ritual-based approach to daily care. Since its launch in 2020, Crown Affair has become one of the fastest-growing prestige haircare brands, available at Sephora, Goop, Violet Grey, Moda Operandi, Mecca, and other leading retailers.

The brand has cultivated a loyal community around its award-winning products and the belief that caring for your hair is a deeply personal and empowering practice. Crown Affair has earned industry recognition, including WWD Innovator of the Year.

Before founding Crown Affair, Dianna launched Levitate, a brand marketing agency where she led creative and strategic initiatives for companies including Harry’s, Outdoor Voices, Buck Mason, and more. For her work with Levitate, she was recognized as a Forbes 30 Under 30 honoree. Earlier in her career, Dianna was an early team member at Into The Gloss and Away, helping shape both brands in their formative years.

Dianna currently splits her time between Miami and New York, where she lives with her husband, Alexander.