NakedBeauty MD™ was born from a demand in founder & Beverly Hills Plastic Surgeon, Catherine Chang’s practice, after using the debut product, a Hydrogel Eye Mask on patients post-procedure. A trailblazer in her industry, Dr. Chang is one of the most sought-after surgeons in LA known for her ability to marry technical excellence and artistry which impart quick recovery & undetectable results. She knew that if patients had something that could depuff and brighten under-eye skin after procedures, it would enhance their results. The product took over 3 years to develop with more new launches on the pipeline in 2024. Since officially launching to the public in March 2023, the eye masks been seen on a handful of celebrities and makeup artists.