After 20 years of touching hair of all types in every state and developing a first-hand understanding of which products work, she set out to develop a high-performing line of luxury hair products, beginning with the one she uses on every single client but has never been fully satisfied with: Styling oil. It took months of testing exclusively on her own hair due to pandemic stay-at-home orders that dried up much of her styling and salon work, but in May 2021, Mara launched RŌZ, a sustainable hair care brand, and its inaugural product Santa Lucia, which was the recipient of Allure’s 2022 Best Beauty Award for clean styling oil. A light-weight, buildable styling hair oil that can be used universally across all hair types.