Soft Services (newly available on!) is the first targeted body care company dedicated to addressing common skin concerns beyond hygiene, moisturizing, and hair removal. The brand uses performance ingredients at percentages strong enough for skin concerns on the body, for everything from dry skin to keratosis pilaris, PIH, body acne, and more. With bespoke formulas and a sustainable approach, the brand offers solutions where there are none and answers the important questions people are asking about their skin below the face. The brand launched in 2021 with three products focusing on smooth skin, and since launching, they have expanded their line to include a wide range of solutions-led products to tackle every skin concern.