Celebrating its 10 year anniversary, TULA launched with this cleanser in 2014. cult classic is a cult favorite & the #1 facial cleanser in the US* with 1 sold every 30 seconds. The bestselling gel-based face cleanser gently removes dirt, impurities & makeup & helps boost skin radiance. Formulated with probiotic extracts to help maintain skin balance, turmeric, white tea & blueberry to improve skin texture and prebiotics to help nourish the skin. Skin will feel refreshed without stripping or over-dying. In clinical tests 100% of users’ skin looked healthier and smoother after 4 weeks. Formulated for all skin types & dermatologist-tested. *TheNPDGroup/U.S.PrestigeBeautyTotalDepartment/Specialty Skincare, Product Unit Sales, Jan-Dec22