Simplified, technology-driven, and science-proven, U Beauty is a clean, multifunctional line designed to streamline your daily regimen. Via proprietary SIREN Capsule Technology, U Beauty delivers superior skincare comprehensively and efficiently, without the likelihood of irritation. Instead of releasing powerful actives to the entire skin surface, SIRENS target the delivery of actives to areas most in need of repair, so damaged skin gets what it needs, and the balance of healthy skin is maintained.U Beauty is the brainchild of Tina Craig, an established beauty and style authority. U Beauty uses recycled, recyclable, lightweight packaging and sustainable, non-toxic ingredients.